Methods and arrangements relating to signal rich art
First Claim
1. A method of providing augmentation data to sensor-equipped user devices, the method comprising the acts:
- providing artwork for a first printed item, the artwork including a machine-readable code, the machine-readable code encoding a plural-bit identifier;
creating an augmentation to be presented on a display of a sensor-equipped user device, when the artwork is imaged by the sensor-equipped device, and storing augmentation data defining said augmentation, in association with said identifier;
in connection with imaging of the artwork by a first sensor-equipped device, (a) logging, in a database record, data associating said device and the first printed item, indicating said device has interacted with the first printed item; and
(b) sending the stored augmentation data to said device, for presentation of the augmentation on a display of said device; and
in connection with imaging of the artwork by a second sensor-equipped device, (a) logging, in a database record, data associating the second device and the first printed item, indicating the second device has interacted with the first printed item;
(b) determining, from previously-logged data, that the second device has previously interacted with different printed items, including different machine readable codes; and
(c) based on said determination, sending augmentation data to the second device that is different than the stored augmentation data sent to the first device.
1 Assignment
0 Petitions
Accused Products
Abstract
Art can be infused with network identifiers at the time of its creation, rather than as a post-process. The identifiers may be encoded as overt elements of the art, and enable the artist to reprogram—as over time—an augmentation of the artwork experience via network-delivered components. These network components can include stimuli present when the artist created the work (e.g., music), commentary by the artist, video and augmented reality features, audience-crowdsourced content (e.g., imagery of, or feedback provided by, other viewers encountering the artwork), etc. The artwork augmentation can vary with the user'"'"'s context (e.g., location, demographics, interests, history). Physical brushes can be equipped to insert such identifiers in graphic arts; other authoring tools are disclosed as well. The network experience can be delivered via smartphones, projectors, and other devices. A great number of other features and arrangements are also detailed.
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Citations
34 Claims
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1. A method of providing augmentation data to sensor-equipped user devices, the method comprising the acts:
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providing artwork for a first printed item, the artwork including a machine-readable code, the machine-readable code encoding a plural-bit identifier; creating an augmentation to be presented on a display of a sensor-equipped user device, when the artwork is imaged by the sensor-equipped device, and storing augmentation data defining said augmentation, in association with said identifier; in connection with imaging of the artwork by a first sensor-equipped device, (a) logging, in a database record, data associating said device and the first printed item, indicating said device has interacted with the first printed item; and
(b) sending the stored augmentation data to said device, for presentation of the augmentation on a display of said device; andin connection with imaging of the artwork by a second sensor-equipped device, (a) logging, in a database record, data associating the second device and the first printed item, indicating the second device has interacted with the first printed item;
(b) determining, from previously-logged data, that the second device has previously interacted with different printed items, including different machine readable codes; and
(c) based on said determination, sending augmentation data to the second device that is different than the stored augmentation data sent to the first device. - View Dependent Claims (2)
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3. A method for authoring product packaging label artwork comprising the acts:
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providing a graphical user interface that includes authoring tools enabling a user to edit layered elements of product packaging label artwork, said layered elements including first and second layered elements; receiving a first plural-bit identifier; steganographically-encoding the first identifier in said first layered element by digital watermarking, but not in said second layered element; determining, by a modeling act based on input specifying rendering circumstances, how the steganographic encoding of the product packaging label artwork will be transformed by a rendering operation, said determining comprising assessing relative strength of the steganographic encoding after such rendering operation; presenting results of said assessment for user review, in the form of a 2D strength map; and after said analyzing, revising the steganographic encoding of said first identifier in said first product packaging label artwork layered element; wherein at least certain of said acts are performed by a processor-controlled hardware system. - View Dependent Claims (4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for authoring product packaging label artwork having a network dimension, the method comprising the acts:
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with a graphics editing program, creating artwork having a visual appearance desired by a user of the program, the artwork including first and second layered elements; receiving a first plural-bit identifier; with a processor-controlled hardware system, steganographically-encoding the first identifier in the first layered element of the product packaging label artwork la digital watermarking, but not in the second layered element; determining, by a modeling act based on input specifying rendering circumstances, whether the product packaging label artwork is deficient in terms of recognizability of its steganographically-encoded first identifier; following a determination that the artwork is deficient in terms of said recognizability, revising the steganographic encoding to enhance recognizability of its steganographically-encoded first identifier; and sending the adjusted artwork to another party for printing. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A non-transitory computer readable medium containing software instructions operable to configure a system, including a processor, to perform acts including:
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providing a graphical user interface that includes authoring tools enabling a user to edit elements of product packaging label artwork, said layered elements including first and second layered elements; receiving a first plural-bit identifier; steganographically-encoding the first identifier in said first layered element by digital watermarking, but not in said second layered element; determining, by a modeling act based on input specifying rendering circumstances, whether the product packaging label artwork is deficient in terms of recognizability of its steganographically-encoded first identifier; and following a determination that the artwork is deficient in terms of said recognizability, revising the steganographic encoding to enhance recognizability of its steganographically-encoded first identifier. - View Dependent Claims (32)
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33. A computer system comprising:
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a processor; a memory; a display screen; computer instructions stored in the memory that configure the system to perform acts including (a) providing a graphical user interface that includes authoring tools enabling a user to edit layered elements of product packaging label artwork, including first and second layered elements; and
(b) receiving a first plural-bit identifier;means for steganographically-encoding the first identifier in said first layered element by digital watermarking, but not in said second layered element; said computer instructions further being adapted to perform acts including (c) determining, by a modeling act based on input specifying rendering circumstances, whether the product packaging label artwork is deficient in terms of recognizability of its steganographically-encoded first identifier; and
(d) in response to a determination that the artwork is deficient in terms of said recognizability, revising the steganographic encoding to enhance recognizability of its steganographically-encoded first identifier. - View Dependent Claims (34)
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Specification