Methods and apparatus to measure exposure to streaming media
First Claim
1. A method to measure exposure to streaming media, the method comprising:
- detecting, by executing an instruction with a processor, metadata associated with streaming media presented at a client device;
extracting, by executing an instruction with the processor, data from a first field of the metadata;
processing, by executing an instruction with the processor, the data from the first field of the metadata to generate a first request directed to a first internet domain, the first internet domain based on the data, the first request including a media identifier from a second field of the metadata, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media; and
sending, in response to the detection of the metadata, the first request from the client device to the first internet domain.
8 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatus to measure exposure to streaming media are disclosed. An example method includes detecting metadata associated with streaming media presented at a client device. Data is extracted from a first field of the metadata. The data from the first field of the metadata is processed to generate a first request directed to a first internet domain, the first internet domain based on the data, the first request including a media identifier from a second field of the metadata, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media. In response to the detection of the metadata, the first request is sent from the client device to the first internet domain.
-
Citations
20 Claims
-
1. A method to measure exposure to streaming media, the method comprising:
-
detecting, by executing an instruction with a processor, metadata associated with streaming media presented at a client device; extracting, by executing an instruction with the processor, data from a first field of the metadata; processing, by executing an instruction with the processor, the data from the first field of the metadata to generate a first request directed to a first internet domain, the first internet domain based on the data, the first request including a media identifier from a second field of the metadata, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media; and sending, in response to the detection of the metadata, the first request from the client device to the first internet domain. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. An apparatus to measure exposure to streaming media, the apparatus comprising:
-
a metadata retriever to retrieve metadata associated with streaming media presented at a client device, the metadata retriever to extract data from a first field of the metadata; a metadata transmission location determiner to determine a first internet domain to transmit the metadata, the first internet domain determined based on the data from the first field of the metadata; and a transmitter to transmit a first request to the first internet domain, the first request including a media identifier from a second field of the metadata and user-identifying data, the user-identifying data being accessible at the first internet domain, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media, the transmitter to receive a redirection message from the first internet domain, the transmitter to send, in response to the redirection message, a second request to a second internet domain specified by the redirection message, the transmitter to provide second user-identifying data to the second internet domain. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A tangible machine-readable storage disk or storage device comprising instructions which, when executed by a processor, cause a client device to at least:
-
detect metadata associated with streaming media; extract data from a first field of the metadata; process the data from the first field of the metadata to generate a first request directed to a first internet domain, the first internet domain based on the data, the first request including a media identifier from a second field of the metadata, the second field of the metadata separate from the first field of the metadata, the media identifier identifying the streaming media; send, in response to the detection of the metadata, the first request to the first internet domain. - View Dependent Claims (16, 17, 18, 19, 20)
-
Specification