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System and method for generating and delivering personalized content

  • US 10,356,460 B2
  • Filed: 08/17/2015
  • Issued: 07/16/2019
  • Est. Priority Date: 01/23/2006
  • Status: Active Grant
First Claim
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1. A media system including a computer programmed to execute system software, the system comprising:

  • a content database comprising media content;

    a user database comprising a plurality of user profiles;

    an advertisement database comprising a plurality of advertisements; and

    a processor of the computer configured to execute a set of media delivery computer instructions, wherein the executed instructions adapt the computer to;

    receive an input signal from each of a first user'"'"'s computing device and a second user'"'"'s computing device over an electronic network in communication with the computer,programmatically select, in response to the input signals from the first and second user'"'"'s computing devices, first and second media content and first and second advertisements based on the input signal for the first and second users, respectively, the first and second media content, the first and second advertisements, and a first and a second query, each query being associated with at least one of;

         1) the advertisements of the advertisement database,

         2) the media content of the content database or

         3) neither of the advertisements of the advertisement database and the media content of the content database being programmatically selected based at least in part on the profiles of the first and second users, respectively,deliver the first media content, the first advertisement and the first query to the first user, and to deliver the second media content, the second advertisement and the second query to the second user, wherein each of at least the first media content, the first advertisement and the first query are programmatically and serially arranged in discrete time slots so as to produce a personalized program for delivery to and presentation by the first user,cause the personalized program to be presented to the first user'"'"'s computing device over the electronic network,obtain a first reply from the first user'"'"'s computing device that is generated in response to the first query during presentation of the personalized program,determine if the first reply requests information that can be provided in a discrete time slot of the personalized program,obtain the requested information from one of the databases and insert the information in a discrete time slot of the personalized program when the requested information can be provided in the personalized program,wherein the first query is dynamically selected prior to being arranged in the discrete time slot based at least on information received from the first user'"'"'s computing device, anda query database comprising a plurality of queries associated with at least one of one of the plurality of advertisements and the media content.

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