System and method for generating and delivering personalized content

• US 10,356,460 B2
• Filed: 08/17/2015
• Issued: 07/16/2019
• Est. Priority Date: 01/23/2006
• Status: Active Grant

• Current Assignee: Gregory P. Benson
• Original Assignee: 1997 Irrevocable Trust For Gregory P. Benson
• Inventors: Benson, Gregory P.
• Primary Examiner(s): Goodarzi, Nasser M
• Assistant Examiner(s): Nguyen, An V
• Application Number:
  US14/828,424
• Publication Number:
  US 20160212469A1
• Time in Patent Office: 1,429 Days
• Field of Search: 725 34, 725 32, 725 40, 725116, 725 25, 725 93, 725 12- 14, 725134, 725 52, 725109, 725131, 725 28
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 60/07 characterised by processes or methods for the generation
• CPC Class Codes: H04H 60/22 per use
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A media system configured to select personalized programming for individual users is disclosed. The programming may include content, advertisements, and/or interactive queries, each of which may be selected based on profiles of the users.

Claims

1. A media system including a computer programmed to execute system software, the system comprising:

a content database comprising media content;

a user database comprising a plurality of user profiles;

an advertisement database comprising a plurality of advertisements; and

a processor of the computer configured to execute a set of media delivery computer instructions, wherein the executed instructions adapt the computer to;

receive an input signal from each of a first user'"'"'s computing device and a second user'"'"'s computing device over an electronic network in communication with the computer,

programmatically select, in response to the input signals from the first and second user'"'"'s computing devices, first and second media content and first and second advertisements based on the input signal for the first and second users, respectively, the first and second media content, the first and second advertisements, and a first and a second query, each query being associated with at least one of;

     1) the advertisements of the advertisement database,

     2) the media content of the content database or

     3) neither of the advertisements of the advertisement database and the media content of the content database being programmatically selected based at least in part on the profiles of the first and second users, respectively,

deliver the first media content, the first advertisement and the first query to the first user, and to deliver the second media content, the second advertisement and the second query to the second user, wherein each of at least the first media content, the first advertisement and the first query are programmatically and serially arranged in discrete time slots so as to produce a personalized program for delivery to and presentation by the first user,

cause the personalized program to be presented to the first user'"'"'s computing device over the electronic network,

obtain a first reply from the first user'"'"'s computing device that is generated in response to the first query during presentation of the personalized program,

determine if the first reply requests information that can be provided in a discrete time slot of the personalized program,

obtain the requested information from one of the databases and insert the information in a discrete time slot of the personalized program when the requested information can be provided in the personalized program,

wherein the first query is dynamically selected prior to being arranged in the discrete time slot based at least on information received from the first user'"'"'s computing device, and

a query database comprising a plurality of queries associated with at least one of one of the plurality of advertisements and the media content.

2. The system of claim 1, wherein the media delivery instructions further adapt the computer to select the first advertisement based at least in part on the first media content.

3. The system of claim 1, wherein the advertisement database comprises an advertisement profile for each of the plurality of advertisements, and the media delivery instructions further adapt the computer to select the first advertisement based at least in part on the profile of the first advertisement.

4. The system of claim 3, wherein the media delivery instructions further adapt the computer to select the first advertisement based at least in part on profiles of one or more advertisements other than the first advertisement.

5. The system of claim 1, wherein the content database further comprises a media content profile for each of the media contents, and the media content profile comprises attributes of the associated media content.

6. The system of claim 1, wherein the content database further comprises a media content profile for each of the media contents, and the media content profile comprises data related to quantity of presentations of the associated media content.

7. The system of claim 1, wherein the media delivery instructions further adapt the computer to select first and second queries for the first and second users, respectively, the first and second queries being selected based at least in part on the profiles of the first and second users, respectively, and wherein the media delivery instructions further adapt the computer to deliver the first query to the first user and the second query to the second user.

8. The system of claim 7, wherein the first query is an offer to sell.

9. The system of claim 7, wherein the first query is an offer for additional information.

10. The system of claim 7, wherein the media delivery instructions further adapt the computer to store an input from the first user, the input being in response to the first query.

11. The system of claim 10, wherein the media delivery instructions further adapt the computer to add the input to the profile of the first user.

12. The system of claim 10, wherein the system is further configured to communicate with an advertiser in response to the input.

13. The system of claim 10, wherein the media delivery instructions further adapt the computer to update at least one of an advertisement profile, a user profile and a media content profile in response to the input.

14. The system of claim 7, wherein at least one of the first media content, the first advertisement, and the first query is selected based at least in part on at least one of a dynamic physical location of the user, a date, and a time.

15. The system of claim 7, wherein the media delivery instructions further adapt the computer to select one or more additional first media contents, one or more additional first advertisements, and one or more additional first queries, and to generate a personalized program configured to be presented to the first user, the program comprising the first media content, the one or more additional first media contents, the first advertisement, the one or more additional first advertisements, the first query, and the one or more additional queries.

16. The system of claim 1, further comprising a set of authoring computer instructions, wherein the executed instructions adapt the computer to allow an author to modify selection criteria used by the media delivery instructions for selecting any of the first and second contents and the first and second advertisements.

17. The system of claim 1, further comprising:

a set of usage computer instructions, wherein the executed instructions adapt the computer to receive usage data from a user device, the usage data indicating any of a time, a date and a location when either of the first content and the first advertisement has been presented to the first user; and

a set of accounting computer instructions, wherein the executed instructions adapt the computer to calculate billing or payment information based on the usage data.

18. The system of claim 1, further comprising:

a set of usage computer instructions, wherein the executed instructions adapt the computer to receive usage data from one or more users, the usage data indicating aggregate usage for at least a portion of the users during a period of time; and

a set of accounting computer instructions, wherein the executed instructions adapt the computer to calculate billing or payment information based on the usage data.

19. The system of claim 1, wherein the first query is optimized prior to being arranged in a discrete time slot based at least on information transmitted from the first user'"'"'s computing device over the network, the information comprising current geographic location of the computing device.

20. The system of claim 1, wherein the information received from the first user'"'"'s computing device is not user entered.