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Adaptive multi-device content generation based on associated internet protocol addressing

  • US 10,356,461 B2
  • Filed: 09/04/2015
  • Issued: 07/16/2019
  • Est. Priority Date: 03/15/2013
  • Status: Active Grant
First Claim
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1. A system for adaptive multi-device content distribution based on associated internet protocol (IP) addressing, the system comprising:

  • a computer processor;

    a content engine executing on the computer processor and configured to;

    identify media content served to a television client;

    identify a television client internet protocol (IP) address associated with the television client, wherein the television client is linked to a household profile;

    submit, to a content exchange service, a request for content placement opportunities;

    receive content placement opportunities from the content exchange service, wherein one or more content placement opportunities identify at least a portion of a mobile client IP address representing a requesting mobile client device outside of a local network of the television client; and

    linking one or more of the requesting mobile client devices to the household profile by;

    determining a percentage of requests of the requesting mobile client device originating from a common origin;

    comparing the percentage to a predefined threshold; and

    linking the requesting mobile client device to the household profile based on determining that the threshold is exceeded; and

    a content provider configured to;

    identify content relevant to the media content; and

    provide the content for the content placement opportunity to be displayed on the one or more requesting mobile client devices linked to the household profile.

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