Adaptive multi-device content generation based on associated internet protocol addressing

• US 10,356,461 B2
• Filed: 09/04/2015
• Issued: 07/16/2019
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Tubi, Inc. (Fox Corporation)
• Original Assignee: adRise, Inc.
• Inventors: Massoudi, Farhad
• Primary Examiner(s): Taylor, Joshua D
• Application Number:
  US14/846,277
• Publication Number:
  US 20170070764A1
• Time in Patent Office: 1,411 Days
• Field of Search: 725 32- 36, 705 1664, 705 1423
• CPC Class Codes: H04L 41/50 Network service management, e.g. ensuring proper service fulfilment according to agreements
• CPC Class Codes: H04L 41/5048 Automatic or semi-automatic definitions, e.g. definition templates
• CPC Class Codes: H04L 45/72 Routing based on the source address
• CPC Class Codes: H04L 45/74 Address processing for routing
• CPC Class Codes: H04L 61/5007 Internet protocol [IP] addresses
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system for adaptive multi-device content distribution based on associated internet protocol (IP) addressing, the system including: a computer processor; a content engine executing on the computer processor and configured to: identify media content served to a television client; identify a client internet protocol (IP) address associated with the television client; submit, to a content exchange service, a request for content placement opportunities; receive content placement opportunities from the content exchange service, each content placement opportunity identifying at least a portion of a source IP address; identify, based on the provided portion of the source IP address, a subset of the content placement opportunities associated with the client IP address; and a content provider configured to: identify content relevant to the media content; and provide the content for the subset of the content placement opportunities.

Claims

1. A system for adaptive multi-device content distribution based on associated internet protocol (IP) addressing, the system comprising:

a computer processor;

a content engine executing on the computer processor and configured to;

identify media content served to a television client;

identify a television client internet protocol (IP) address associated with the television client, wherein the television client is linked to a household profile;

submit, to a content exchange service, a request for content placement opportunities;

receive content placement opportunities from the content exchange service, wherein one or more content placement opportunities identify at least a portion of a mobile client IP address representing a requesting mobile client device outside of a local network of the television client; and

linking one or more of the requesting mobile client devices to the household profile by;

determining a percentage of requests of the requesting mobile client device originating from a common origin;

comparing the percentage to a predefined threshold; and

linking the requesting mobile client device to the household profile based on determining that the threshold is exceeded; and

a content provider configured to;

identify content relevant to the media content; and

provide the content for the content placement opportunity to be displayed on the one or more requesting mobile client devices linked to the household profile.

2. The system of claim 1, the content engine further configured to:

provide the television client IP address to the content exchange service in conjunction with the request, wherein the content exchange service identifies content placement opportunities by matching at least a portion of the television client IP address, at least one of the content placement opportunities referencing at least one of the requesting mobile client devices connected to a common network of the television client.

3. A non-transitory computer-readable storage medium comprising a plurality of instructions for multi-device content distribution, the plurality of instructions executing on at least one computer processor to enable the computer processor to:

identify media content served to a television client;

identify a television client internet protocol (IP) address associated with the television client, wherein the television client is linked to a household profile;

submit, to a content exchange service, a request for content placement opportunities;

receive content placement opportunities from the content exchange service, wherein one or more content placement opportunities identify at least a portion of a mobile client IP address representing a requesting mobile client device outside of a local network of the television client; and

linking one or more of the requesting mobile client devices to the household profile by;

determining a percentage of requests of the requesting mobile client device originating from a common origin;

comparing the percentage to a predefined threshold; and

linking the requesting mobile client device to the household profile based on determining that the threshold is exceeded; and

identify content relevant to the media content; and

provide the content for the content placement opportunity to be displayed on the one or more requesting mobile client devices linked to the household profile.

4. The non-transitory computer-readable storage medium of claim 3, wherein each of the mobile client IP addresses is truncated by the content exchange service.

5. The non-transitory computer-readable storage medium of claim 4, wherein each of the truncated mobile client IP addresses corresponds to a geographic area, and wherein the television client IP address corresponds to a geographic location within the geographic area.

6. The non-transitory computer-readable storage medium of claim 3, the plurality of instructions further enabling the computer processor to:

provide the television client IP address to the content exchange service in conjunction with the request, wherein the content exchange service identifies content placement opportunities by matching at least a portion of the television client IP address, at least one of the content placement opportunities referencing one of the requesting mobile client devices.

7. The non-transitory computer-readable storage medium of claim 3, the plurality of instructions further enabling the computer processor to:

encode the television client IP address to generate an encoded IP address;

provide the encoded IP address to an IP matching service, wherein the content exchange service provides encoded client IP addresses to the IP matching service, and wherein the client IP matching service matches the encoded IP address to an encoded client IP address of a client computing device of the requesting mobile client devices,

wherein the content placement opportunities comprise a content placement opportunity associated with the client computing device.

8. The non-transitory computer-readable storage medium of claim 3, wherein the content comprises advertisement content and the content placement opportunities are advertisement placement opportunities.

9. The non-transitory computer-readable storage medium of claim 3, wherein the television client IP address is assigned to a networking device connected to both the television client and one of the requesting mobile client devices associated with at least one of the content placement opportunities.

10. A method for adaptive multi-device content distribution based on associated internet protocol (IP) addressing, the method comprising:

identifying media content served to a television client;

identifying a television client internet protocol (IP) address associated with the television client, wherein the television client is linked to a household profile;

submitting, by a computer processor and to a content exchange service, a request for content placement opportunities;

receiving content placement opportunities from the content exchange service, wherein one or more content placement opportunities identify at least a portion of a mobile client IP address representing a requesting mobile client device outside of a local network of the television client;

linking one or more of the requesting mobile client devices to the household profile by;

determining a percentage of requests of the requesting mobile client device originating from a common origin;

comparing the percentage to a predefined threshold; and

linking the requesting mobile client device to the household profile based on determining that the threshold is exceeded; and

identifying content relevant to the media content; and

providing the content for the content placement opportunity to be displayed on the one or more requesting mobile client devices linked to the household profile.

11. The method of claim 10, wherein the mobile client IP address of each content placement opportunity is truncated by the content exchange service.

12. The method of claim 11, wherein each of the truncated mobile client IP addresses corresponds to a geographic area, and wherein the television client IP address corresponds to a geographic location within the geographic area.

13. The method of claim 10, further comprising:

providing the television client IP address to the content exchange service in conjunction with the request, wherein the content exchange service identifies content placement opportunities by matching at least a portion of the television client IP address.

14. The method of claim 10, further comprising:

providing the television client IP address to an IP matching service, wherein the content exchange service provides encoded client IP addresses to the IP matching service, and wherein the IP matching service matches the television client IP address to an encoded client IP address of a client computing device of the requesting mobile client devices,

wherein the content placement opportunities comprise a content placement opportunity associated with the client computing device.

15. The method of claim 10, wherein the television client IP address is assigned to a networking device connected to both the television client and a client computing device of the requesting mobile client devices associated with at least one of the content placement opportunities.

16. The method of claim 10, further comprising:

constructing, based at least on the media content served to the television client, a household profile corresponding to the television client IP address, the household profile identifying content preferences, wherein identifying content relevant to the media content is based at least on the household profile.