Providing selectable content creator controls in conjunction with sponsored media content items

• US 10,356,466 B1
• Filed: 03/20/2017
• Issued: 07/16/2019
• Est. Priority Date: 02/13/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Lewis, Justin, Paun, Ruxandra Georgiana
• Primary Examiner(s): Taylor, Nicholas R
• Assistant Examiner(s): Kim, Chong G
• Application Number:
  US15/464,163
• Time in Patent Office: 848 Days
• Field of Search: 709219
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/8545 for generating interactive applications

Abstract

Systems and methods are disclosed for providing selectable content creator controls in conjunction with sponsored media content items. A method includes receiving a media content item of a first user of a content sharing platform, wherein the media content item reflects a positive review of a product of a second user of the content sharing platform, and providing the media content item of the first user for presentation to the second user. The method further includes receiving a selection of the media content item by the second user, the selection of the media content item indicating a request of the second user to sponsor a presentation of the media items to users of the content sharing platform to promote the product of the second user, creating a media player interface comprising the media content item and a control selectable to view information promoting additional media content items of the first user, and providing the media player interface for presentation to a third user of the content sharing platform.

Claims

1. A computer-implemented method for providing selectable controls to be presented with a media content item, the method comprising:

receiving the media content item recorded by a first user of a plurality of users of a content sharing platform, wherein the media content item reflects a positive review of a product of a second user of the plurality of users of the content sharing platform by the first user, wherein the second user is a sponsor of the product, and wherein the first user is not a sponsor of the product;

providing the media content item of the first user for presentation to the second user;

receiving a selection of the media content item of the first user by the second user, the selection of the media content item of the first user indicating a request of the second user to sponsor a presentation of the media content item of the first user to the plurality of users of the content sharing platform to promote the product of the second user, the media content item of the first user to be displayed together with information promoting additional content items of the first user to other users of the plurality of users, in order to reward the first user for recording the media content item that reflects the positive review of the product;

creating, by a processing device, a media player interface comprising the media content item of the first user to promote the product of the second user, and a first control selectable to subscribe to the additional media content items of the first user or to view information about the additional media content items of the first user, the media player interface further comprising a second control associated with the second user; and

providing the media player interface to be displayed to a third user, the third user being one of the other users of the plurality of users of the content sharing platform.

2. The method of claim 1, further comprising:

receiving a selection of the first control via the media player interface; and

providing to the third user the information promoting the additional media content items of the first user.

3. The method of claim 1, wherein the first control comprises a subscription control and wherein the method further comprises receiving a selection of the subscription control, and generating, in relation to the third user, a subscription with respect to the additional media content items of the first user.

4. The method of claim 1, wherein the first control comprises a third-party platform control and wherein the method further comprises receiving a selection of the third-party platform control, and initiating, in relation to a third party platform, an operation with respect to the first user.

5. The method of claim 1, wherein a relative prominence of the first control in the media player interface is increased based on a selection received from the first user to receive relatively less compensation from the second user in return to providing the media content item.

6. The method of claim 1, wherein a relative prominence of the first control in the media player interface is decreased based on a selection received from the first user to receive relatively more compensation from the second user in return to providing the media content item.

7. The method of claim 1, wherein the first user is a content creator of the media content item, and the third user is a viewer of the media player interface comprising the media content item.

8. The method of claim 1, wherein a relative prominence of the first control as overlaid on the media player interface is increased in relation to the media player interface to increase exposure for the first user.

9. The method of claim 8, wherein the relative prominence of the first control is increased based on a selection received from the second user to decrease, in relation to the media player interface, a relative prominence of the second control as overlaid on the media player interface, the second control being associated with the second user.

10. A system for providing selectable controls to be presented with a media content item, the system comprising:

a memory; and

a processing device, coupled to the memory, to;

receive the media content item recorded by a first user of a plurality of users of a content sharing platform, wherein the media content item reflects a positive review of a product of a second user of the plurality of users of the content sharing platform by the first user, wherein the second user is a sponsor of the product, and wherein the first user is not a sponsor of the product;

provide the media content item of the first user for presentation to the second user;

receive a selection of the media content item of the first user by the second user, the selection of the media content item of the first user indicating a request of the second user to sponsor a presentation of the media content item of the first user to the plurality of users of the content sharing platform to promote the product of the second user, the media content item of the first user to be displayed together with information promoting additional content items of the first user to other users of the plurality of users, in order to reward the first user for recording the media content item that reflects the positive review of the product;

create a media player interface comprising the media content item of the first user to promote the product of the second user, and a first control selectable to subscribe to the additional media content items of the first user or to view information about the additional media content items of the first user, the media player interface further comprising a second control associated with the second user; and

provide the media player interface to be displayed to a third user, the third user being one of the other users of the plurality of users of the content sharing platform.

11. The system of claim 10, wherein the first control comprises a subscription control and wherein the processing device is further to receive a selection of the subscription control, and generate, in relation to the third user, a subscription with respect to the additional media content items of the first user.

12. The system of claim 10, wherein the first control comprises a third-party platform control and wherein the processing device is further to receive a selection of the third-party platform control, and initiate, in relation to a third party platform, an operation with respect to the first user.

13. The system of claim 10, wherein a relative prominence of the first control in the media player interface is increased based on a selection received from the first user to receive relatively less compensation from the second user in return to providing the media content item.

14. The system of claim 10, wherein a relative prominence of the first control in the media player interface is decreased based on a selection received from the first user to receive relatively more compensation from the second user in return to providing the media content item.

15. The system of claim 10, wherein the first user is a content creator of the media content item, and the third user is a viewer of the media player interface comprising the media content item.

16. The system of claim 10, wherein a relative prominence of the first control as overlaid on the media player interface is increased in relation to the media player interface to increase exposure for the first user.

17. The system of claim 16, wherein the relative prominence of the first control is increased based on a selection received from the second user to decrease, in relation to the media player interface, a relative prominence of the second control as overlaid on the media player interface, the second control being associated with the second user.

18. A non-transitory computer readable medium having instructions stored thereon that, when executed by a processing device, cause the processing device to perform operations for providing selectable controls to be presented with a media content item, the operations comprising:

receiving the media content item recorded by a first user of a plurality of users of a content sharing platform, wherein the media content item reflects a positive review of a product of a second user of the plurality of users of the content sharing platform by the first user, wherein the second user is a sponsor of the product, and wherein the first user is not a sponsor of the product;

providing the media content item of the first user for presentation to the second user;

receiving a selection of the media content item of the first user by the second user, the selection of the media content item of the first user indicating a request of the second user to sponsor a presentation of the media content item of the first user to the plurality of users of the content sharing platform to promote the product of the second user, the media content item of the first user to be displayed together with information promoting additional content items of the first user to other users of the plurality of users, in order to reward the first user for recording the media content item that reflects the positive review of the product;

creating a media player interface comprising the media content item of the first user to promote the product of the second user, and a first control selectable to subscribe to the additional media content items of the first user or to view information about the additional media content items of the first user, the media player interface further comprising a second control associated with the second user; and

providing the media player interface to be displayed to a third user, the third user being one of the other users of the plurality of users of the content sharing platform.

19. The non-transitory computer readable medium of claim 18, wherein the first control comprises a subscription control and wherein the operations further comprise receiving a selection of the subscription control, and generating, in relation to the third user, a subscription with respect to the additional media content items of the first user.

20. The non-transitory computer readable medium of claim 18, wherein the first control comprises a third-party platform control and wherein the operations further comprise receiving a selection of the third-party platform control, and initiating, in relation to a third party platform, an operation with respect to the first user.

21. The non-transitory computer readable medium of claim 18, wherein a relative prominence of the first control as overlaid on the media player interface is increased in relation to the media player interface to increase exposure for the first user.

22. The non-transitory computer readable medium of claim 21, wherein the relative prominence of the first control is increased based on a selection received from the second user to decrease, in relation to the media player interface, a relative prominence of the second control as overlaid on the media player interface, the second control being associated with the second user.