Intelligent and context aware reading systems
First Claim
Patent Images
1. A method comprising:
- generating, by a content processing module of a server, content data for display on a first portion of a user interface of a user computing device;
transmitting, by the content processing module, the content data to the user computing device for display on the first portion of the user interface;
upon display of the content data on the first portion of the user interface, executing, by a tracking module of the server, an instruction to activate a tracking sensor communicatively coupled with the user computing device;
automatically extracting, by the tracking module, behavior data of a user sensed by the tracking sensor while the user views the content data, wherein the behavior data comprises at least eye gaze and line of sight of the user directed towards the content data displayed on the first portion of the user interface, wherein the tracking sensor includes at least an eye tracking sensor that extracts information about an eye movement of the user and duration of the user'"'"'s eye movement outside of a boundary associated with the first portion of the user interface;
dynamically determining, by the content processing module, supplemental content data in response to processing of information associated with at least the eye gaze, the line of sight, and the content data, wherein the supplemental content data comprises content information associated with at least a portion of the content data; and
automatically activating, by the content processing module, a hyperlink on the first portion of the user interface for display of the supplemental content data on a second portion of the user interface.
1 Assignment
0 Petitions
Accused Products
Abstract
Methods and systems for supplying content to a user including generating, configuring content data for presentation on a display of a user computing device, transmitting the content data to the display of the user computing device for display on the user computing device, collecting, behavior data of the user sensed by the tracking module, generating engagement data based on the collected behavior data, determining supplemental content configured for presentation on a display of the user computing device and displaying the supplemental content to the user on the user computing device.
38 Citations
11 Claims
-
1. A method comprising:
-
generating, by a content processing module of a server, content data for display on a first portion of a user interface of a user computing device; transmitting, by the content processing module, the content data to the user computing device for display on the first portion of the user interface; upon display of the content data on the first portion of the user interface, executing, by a tracking module of the server, an instruction to activate a tracking sensor communicatively coupled with the user computing device; automatically extracting, by the tracking module, behavior data of a user sensed by the tracking sensor while the user views the content data, wherein the behavior data comprises at least eye gaze and line of sight of the user directed towards the content data displayed on the first portion of the user interface, wherein the tracking sensor includes at least an eye tracking sensor that extracts information about an eye movement of the user and duration of the user'"'"'s eye movement outside of a boundary associated with the first portion of the user interface; dynamically determining, by the content processing module, supplemental content data in response to processing of information associated with at least the eye gaze, the line of sight, and the content data, wherein the supplemental content data comprises content information associated with at least a portion of the content data; and automatically activating, by the content processing module, a hyperlink on the first portion of the user interface for display of the supplemental content data on a second portion of the user interface. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A system comprising:
-
a user computing device comprising a user interface; a communications network; and a processing module of a server configured to; generate content data for display on a first portion of the user interface; transmit the content data to the user computing device for display on the first portion of the user interface; upon display of the content data on the first portion of the user interface, execute an instruction to activate a tracking sensor communicatively coupled with the user computing device; automatically extract behavior data of a user sensed by the tracking sensor while the user views the content data, wherein the behavior data comprises at least eye gaze and line of sight of the user directed towards the content data displayed on the first portion of the user interface, wherein the tracking sensor includes at least an eye tracking sensor that extracts information about an eye movement of the user and duration of the user'"'"'s eye movement outside of a boundary associated with the first portion of the user interface; dynamically determine supplemental content data in response to processing of information associated with at least the eye gaze, the line of sight, and the content data, wherein the supplemental content data comprises content information associated with at least a portion of the content data; and automatically activate a hyperlink on the first portion of the user interface for display of the supplemental content data on a second portion of the user interface. - View Dependent Claims (8, 9, 10, 11)
-
Specification