Method for monitoring and analyzing behavior and uses thereof
DCFirst Claim
1. A method comprising:
- (a) using one or more information monitoring devices to gather information about persons in a group of persons at a location, wherein(i) the persons are each in proximity of at least one of the one or more information monitoring devices at the location, wherein(ii) the one or more information monitoring devices are operably connected to (A) a server, (B) one or more databases, or (C) both,(iii) the one or more information monitoring devices comprise one or more video image devices;
(iv) the step of gathering information using the one or more information monitoring devices comprises gathering a demographic characteristic of the persons in the group of persons using the one or more video image devices, wherein the demographic characteristic is selected from a group consisting of gender of the persons, approximate age of the persons, and combinations thereof,(v) the step of gathering information using the one or more information monitoring devices comprises gathering a sentiment characteristic of the persons in the group of persons using the one or more video image devices,(vi) the step of gathering information using the one or more information monitoring devices comprises gathering a tracking characteristic of the persons in the group of persons, wherein the tracking characteristic of the persons is selected from a group consisting of movement of the persons relative to the one more information monitoring devices, eye movement of the persons tracked by the one or more video image devices, and combinations thereof,(b) providing an opt-out option to the persons in the group of persons, wherein after receipt of an affirmation of the opt-out option from an opt-out person, the opt-out person is in the subset of the opt-out persons,(c) analyzing in real time using (A) the server, (B) the one or more databases, or (C) both the information gathered by the information monitoring devices of the persons in the group of persons, except for the subset of opt-out persons who have affirmatively opted-out, wherein the analyzed information comprises the demographic characteristic of the persons, the sentiment characteristic of the persons, and the tracking information of the persons;
and(d) providing a response in real time based upon the analyzed information gathered by the information monitoring devices, wherein the response is selected from a group consisting of(i) engaging the person based upon the analyzed information of the person, wherein the engaging is performed using one or more displays and content being displayed on the one or more displays is selected based upon the analyzed information,(ii) sending a communication to a second person at the location who can then in real time directly interact with the person regarding at least a portion of the analyzed information,(iii) providing marketing or advertising information to the person in real time based upon the analyzed information, wherein the marketing or advertising information is either provided to the person by a display at the location or by sending the marketing or advertising information to the mobile device of the person, and(iv) providing a coupon to the person in real time based upon the analyzed information, wherein the coupon is either a printed out coupon or is a digital coupon.
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Abstract
Systems for monitoring and analyzing behavior in various applications and uses thereof. Generally, the systems (and uses thereof) are for monitoring and analyzing consumer purchasing behavior in real-time to drive sales via engaging digital customer experiences. In embodiments, the disclosed system can include a retail store system that features and includes MAC address tracking, user eye tracking, object identification of goods on shelves, open API, advertising broker rules engine. In addition, the system can include a customer engagement with interactive output displays including displays with demographic intelligence, displays with demographics and MAC-panels throughout store at product, displays with demographics and MAC-single panel or few panels scattered throughout store, automated customer assistance at shelf, customer purchase at shelf.
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Citations
27 Claims
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1. A method comprising:
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(a) using one or more information monitoring devices to gather information about persons in a group of persons at a location, wherein (i) the persons are each in proximity of at least one of the one or more information monitoring devices at the location, wherein (ii) the one or more information monitoring devices are operably connected to (A) a server, (B) one or more databases, or (C) both, (iii) the one or more information monitoring devices comprise one or more video image devices; (iv) the step of gathering information using the one or more information monitoring devices comprises gathering a demographic characteristic of the persons in the group of persons using the one or more video image devices, wherein the demographic characteristic is selected from a group consisting of gender of the persons, approximate age of the persons, and combinations thereof, (v) the step of gathering information using the one or more information monitoring devices comprises gathering a sentiment characteristic of the persons in the group of persons using the one or more video image devices, (vi) the step of gathering information using the one or more information monitoring devices comprises gathering a tracking characteristic of the persons in the group of persons, wherein the tracking characteristic of the persons is selected from a group consisting of movement of the persons relative to the one more information monitoring devices, eye movement of the persons tracked by the one or more video image devices, and combinations thereof, (b) providing an opt-out option to the persons in the group of persons, wherein after receipt of an affirmation of the opt-out option from an opt-out person, the opt-out person is in the subset of the opt-out persons, (c) analyzing in real time using (A) the server, (B) the one or more databases, or (C) both the information gathered by the information monitoring devices of the persons in the group of persons, except for the subset of opt-out persons who have affirmatively opted-out, wherein the analyzed information comprises the demographic characteristic of the persons, the sentiment characteristic of the persons, and the tracking information of the persons; and (d) providing a response in real time based upon the analyzed information gathered by the information monitoring devices, wherein the response is selected from a group consisting of (i) engaging the person based upon the analyzed information of the person, wherein the engaging is performed using one or more displays and content being displayed on the one or more displays is selected based upon the analyzed information, (ii) sending a communication to a second person at the location who can then in real time directly interact with the person regarding at least a portion of the analyzed information, (iii) providing marketing or advertising information to the person in real time based upon the analyzed information, wherein the marketing or advertising information is either provided to the person by a display at the location or by sending the marketing or advertising information to the mobile device of the person, and (iv) providing a coupon to the person in real time based upon the analyzed information, wherein the coupon is either a printed out coupon or is a digital coupon. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A method comprising:
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(a) initiating an marketing campaign at a location directed to persons having a particular demographic characteristic, wherein the particular demographic characteristic is selected from a group consisting of a particular gender, a particular approximate age, and combinations thereof, (b) using one or more information monitoring devices to gather information about the persons in the group of persons at the location, wherein (i) the persons are each in proximity of at least one of the one or more information monitoring devices, wherein (ii) the one or more information monitoring devices are operably connected to (A) a server, (B) one or more databases, or (C) both, (iii) the one or more information monitoring devices comprise one or more video image devices; (iv) the step of gathering information using the one or more information monitoring devices comprises gathering a demographic characteristic of the persons in the group of persons using the one or more video image devices, wherein the demographic characteristic is selected from a group consisting of gender of the persons, approximate age of the persons, and combinations thereof, (v) the step of gathering information using the one or more information monitoring devices comprises gathering a tracking characteristic of the persons in the group of persons, wherein the tracking characteristic of the persons is selected from a group consisting of movement of the persons relative to the one more information monitoring devices, eye movement of the persons tracked by the one or more video image devices, and combinations thereof, (c) analyzing using (A) the server, (B) the one or more databases, or (C) both the information gathered by the information monitoring devices, wherein the analyzed information comprises the demographic characteristic of the persons and the tracking information of the persons, (d) utilizing the analyzed information to determine the effectiveness of the advertisement campaign directed to persons having the particular demographic characteristic, and (e) adjusting the marketing campaign in response to the determination of the effectiveness of the marketing campaign, wherein the adjusting of the marketing campaign is selected from a group consisting of expanding the marketing campaign to one or more additional locations, ceasing the marketing campaign, and modifying one or more of product mix, inventory, and placement to increase the effectiveness of the marketing campaign. - View Dependent Claims (26, 27)
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21. The method of 20, wherein
(a) the step of gathering information using the one or more information monitoring devices comprises gathering a sentiment characteristic of the persons using the one or more video image devices, and (b) the analyzed information further comprises the sentiment characteristic of the persons.
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22. The method of 20, wherein the tracking characteristic comprises eye movement of the persons by the one or more video image devices.
- 23. The method of 20, wherein the tracking characteristic comprises movement of the persons relative to the one more information monitoring devices.
Specification