Beacon based campaign management
First Claim
1. A method for transmitting campaign notification messages to a shopper mobile computing device within a facility furnished by a retailer, the method comprising:
- receiving, at a processing device of a campaign management server, a condition set from a computing device corresponding to the retailer for generating a first campaign notification message and a second campaign notification message, the condition set comprising;
a campaign type selected by the retailer;
identification of a proximity detection device located within the facility and associated with a product offered for sale and located within the facility;
a first proximity-based delivery parameter indicating first campaign content related to the campaign type and the product offered for sale and located within the facility, the first campaign content associated with a first range of proximities to the product offered for sale and located within the facility; and
a second proximity-based delivery parameter indicating second campaign content related to the campaign type and the product offered for sale and located within the facility, the second campaign content associated with a second range of proximities to the product offered for sale and located within the facility, the second range of proximities being different than the first range of proximities;
receiving, at the processing device, proximity information determined by the shopper mobile computing device associated with a shopper within the facility, the proximity information indicating a proximity of the shopper mobile computing device in relation to the proximity detection device associated with the product;
when the proximity of the shopper mobile computing device is in the first range of proximities;
retrieving, by the processing device from the condition set, the first campaign content for the product;
generating, by the processing device, the first campaign notification message using the first campaign content; and
transmitting the first campaign notification message to the shopper mobile computing device; and
when the proximity of the shopper mobile computing device changes from the first range of proximities to the second range of proximities;
retrieving, by the processing device from the condition set, the second campaign content for the product;
generating, by the processing device, the second campaign notification message using the second campaign content; and
transmitting the second campaign notification message to the shopper mobile computing device.
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Accused Products
Abstract
A method for transmitting a campaign notification message to a shopper mobile computing device includes receiving a condition set from a computing device corresponding to a user for generating the campaign notification message. The condition set includes a defined campaign type, at least one proximity detection device activated by the user and at least one proximity-based delivery parameter indicating campaign content related to the defined campaign type, wherein the campaign content is associated with a corresponding range of proximities in relation to the activated proximity detection device. The method also includes receiving proximity information from the shopper mobile computing device indicating a proximity of the shopper mobile computing device in relation to the activated proximity detection device. The method also includes generating the campaign notification message based on the received condition set and the received proximity information and transmitting the campaign notification message to the mobile computing device.
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Citations
18 Claims
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1. A method for transmitting campaign notification messages to a shopper mobile computing device within a facility furnished by a retailer, the method comprising:
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receiving, at a processing device of a campaign management server, a condition set from a computing device corresponding to the retailer for generating a first campaign notification message and a second campaign notification message, the condition set comprising; a campaign type selected by the retailer; identification of a proximity detection device located within the facility and associated with a product offered for sale and located within the facility; a first proximity-based delivery parameter indicating first campaign content related to the campaign type and the product offered for sale and located within the facility, the first campaign content associated with a first range of proximities to the product offered for sale and located within the facility; and a second proximity-based delivery parameter indicating second campaign content related to the campaign type and the product offered for sale and located within the facility, the second campaign content associated with a second range of proximities to the product offered for sale and located within the facility, the second range of proximities being different than the first range of proximities; receiving, at the processing device, proximity information determined by the shopper mobile computing device associated with a shopper within the facility, the proximity information indicating a proximity of the shopper mobile computing device in relation to the proximity detection device associated with the product; when the proximity of the shopper mobile computing device is in the first range of proximities; retrieving, by the processing device from the condition set, the first campaign content for the product; generating, by the processing device, the first campaign notification message using the first campaign content; and transmitting the first campaign notification message to the shopper mobile computing device; and when the proximity of the shopper mobile computing device changes from the first range of proximities to the second range of proximities; retrieving, by the processing device from the condition set, the second campaign content for the product; generating, by the processing device, the second campaign notification message using the second campaign content; and transmitting the second campaign notification message to the shopper mobile computing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A campaign management system comprising:
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one or more campaign management processing devices executing a campaign manager and a proximity detection device manager, the campaign manager receiving a condition set from a computing device corresponding to a retailer for generating a first campaign notification message and a second campaign notification messages, the retailer associated with a facility having proximity detection devices, the condition set comprising; a campaign type selected by the retailer; identification of a proximity detection device located within the facility and associated with a product, the product offered for sale and located within the facility; a first proximity-based delivery parameter indicating first campaign content related to the campaign type, the first campaign content associated with a first range of proximities of a shopper mobile computing device within the facility having proximity detection devices and in relation to the proximity detection device; and a second proximity-based delivery parameter indicating second campaign content related to the campaign type, the second campaign content associated with a second range of proximities of the shopper mobile computing device within the facility having proximity detection devices and in relation to the proximity detection device, wherein the second range of proximities is different than the first range of proximities; the proximity detection device manager receiving proximity information determined by the shopper mobile computing device, the shopper mobile computing device associated with a shopper within the facility, the proximity information indicating a proximity of the shopper mobile computing device in relation to the proximity detection device associated with the product; the campaign manager configured to; when the proximity of the shopper mobile computing device is in the first range of proximities; retrieve, from the condition set, the first campaign content for the product; generate the first campaign notification message using the first campaign content; and transmit the first campaign notification message to the shopper mobile computing device; and when the proximity of the shopper mobile computing device changes from the first range of proximities to the second range of proximities; retrieve, from the condition set, the second campaign content for the product; generate the second campaign notification message using the second campaign content; and transmit the second campaign notification message to the shopper mobile computing device. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification