Method and system for providing a relevant message using a smart radio

• US 10,366,418 B1
• Filed: 05/30/2013
• Issued: 07/30/2019
• Est. Priority Date: 05/30/2013
• Status: Active Grant

• Current Assignee: CA, Inc. (d/b/a CA Technologies) (Broadcom, Inc.)
• Original Assignee: CA, Inc. (d/b/a CA Technologies) (Broadcom, Inc.)
• Inventors: Isenberg, Steven M, Shaigorodsky, Irena, Black, Alvin Dale
• Primary Examiner(s): Gartland, Scott D
• Assistant Examiner(s): Whitaker, Jonathan J
• Application Number:
  US13/906,260
• Time in Patent Office: 2,252 Days
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

Methods include obtaining client data corresponding to a client. Methods further include determining one or more areas of interest of the client using the client data. Methods further include obtaining location data corresponding to the client. The location data comprises a geographic location of the client and a current direction of movement of the client. Methods further include determining one or more potential locations of the client using the location data. Methods further include receiving a plurality of commercial messages from a central control center, each of the plurality of commercial messages associated with a plurality of tags. Methods further include identifying a relevant commercial message from the plurality of commercial messages, such that the relevant commercial message is associated with a tag corresponding to at least one of the one or more areas of interest and a tag corresponding to at least one of the one or more potential locations.

Claims

1. A method comprising:

receiving a communication from a client at a device associated with the client;

determining an identity of the client using a voice recognition device;

obtaining client data corresponding to the client;

determining one or more areas of interest of the client using the client data;

obtaining location data corresponding to the client, the location data comprising a geographic location of the client and a current direction of movement of the client;

determining one or more potential locations of the client using the location data;

receiving a plurality of commercial messages from a central control center, each of the plurality of commercial messages associated with a plurality of tags corresponding to areas of interest of the client and the one or more potential locations of the client;

ranking the plurality of messages based upon the number of tags corresponding to the areas of interest of the client and the one or more potential locations of the client;

identifying a relevant commercial message comprising audio data from the plurality of commercial messages, such that the relevant commercial message is associated with a tag corresponding to at least one of the one or more areas of interest and a tag corresponding to at least of the one or more potential locations;

wherein the relevant commercial message comprises the one of the plurality of messages having the most tags corresponding to the areas of interest of the client and the one or more potential locations of the client;

determining whether the commercial message comprises video data;

in response to determining that the commercial message does not comprise video data, identifying a topic of the commercial message using the audio data;

searching a local repository to identify an image related to the topic;

simultaneously displaying the image and presenting the relevant commercial message to the device associated with the client; and

transmitting information from the device indicating that the relevant commercial message was played at a particular time at a particular place to the client.

2. The method of claim 1,

wherein the client data comprises information corresponding to at least one of:

an attribute of the client, and an attribute of a device associated with the client;

wherein the location and movement data further comprises a speed of movement of the client.

3. The method of claim 2, wherein the device associated with the client comprises a vehicle operated by the client;

wherein the attribute of the device is selected from a group comprising;

a make of the vehicle, a model of the vehicle, a year of the vehicle, and a type of the vehicle.

4. The method of claim 1, wherein obtaining the client data comprises:

transmitting a request for the client data to a wireless device associated with the client; and

receiving a response from the wireless device,

wherein the response comprises the client data.

5. The method of claim 1, further comprising:

receiving a signal to present a commercial message from a radio broadcaster; and

presenting the relevant commercial message in response to receiving the signal.

6. The method of claim 1, further comprising:

transmitting to the central control center at least one of the client data, the one or more areas of interest, the location data, and the one or more potential locations;

wherein the central control center comprises at least one of;

an online advertising server, an online advertising network, and a daily deal website;

wherein the central control center is configured to;

determine search data using the at least one of the client data, the one or more areas of interest, the location data, and the one or more potential locations; and

identify the plurality of commercial messages using the search data.

7. The method of claim 1, further comprising:

receiving confirmation that the relevant commercial message was played at a given time and at a given place to the client; and

using the confirmation to invoice an advertiser associated with the relevant commercial message.

8. A system comprising:

a first obtaining device configured to receive a communication from a client at a device;

a first determining device configured to determine an identity of the client using a voice recognition device;

the first obtaining device configured to obtain client data corresponding to the client;

the first determining device configured to determine one or more areas of interest of the client using the client data;

a second obtaining device configured to obtain location data corresponding to the client, the location data comprising a geographic location of the client and a current direction of movement of the client;

a second determining device configured to determine one or more potential locations of the client using the location data;

a first receiving device configured to receive a plurality of commercial messages from a central control center, each of the plurality of commercial messages associated with a plurality of tags corresponding to areas of interest of the client or the one or more potential locations of the client;

a ranking device configured to rank the plurality of messages based upon the number of tags corresponding to the areas of interest of the client or the one or more potential locations of the client;

an identifying device configured to identify a relevant commercial message comprising audio data from the plurality of commercial messages, such that the relevant commercial message is associated with a tag corresponding to at least one of the one or more areas of interest and a tag corresponding to at least one of the one or more potential locations;

wherein the relevant commercial message comprises the one of the plurality of messages having the most tags corresponding to the areas of interest of the client or the one or more potential locations of the client;

the identifying device being further configured to;

determine whether the commercial message comprises video data;

in response to determining that the commercial message does not comprise video data, identify a topic of the commercial message using the audio data;

search a local repository to identify an image related to the topic;

a presentation device associated with the client configured to simultaneously display the image and present the relevant commercial message; and

a transmitting device configured to transmit information from the device indicating that the relevant commercial message was played at a particular time at a particular place to the client.

9. The system of claim 8,

wherein the client data comprises information corresponding to at least one of:

an attribute of the client, and an attribute of a device associated with the client;

wherein the location and movement data further comprises a speed of movement of the client.

10. The system of claim 9,

wherein the first receiving device comprises a smart radio within a vehicle operated by the client;

wherein the smart radio is configured to receive the plurality of commercial messages from a stationary broadcaster; and

wherein the smart radio comprises the identifying device that is configured to identify the relevant commercial message from the plurality of commercial messages received at the smart radio.

11. The system of claim 10, wherein the first obtaining device comprises:

a request transmitting device configured to transmit a request for the client data to a wireless device associated with the client; and

a client data receiving device configured to receive a response from the wireless device,

wherein the response comprises the client data.

12. The system of claim 10, further comprising:

a second receiving device configured to receive a signal to present a commercial message from a radio broadcaster; and

a presenting device configured to present the relevant commercial message in response to receiving the signal.

13. The system of claim 10, further comprising:

a transmitting device configured to transmit to the central control center at least one of the client data, the one or more areas of interest, the location data, and the one or more potential locations,

wherein the central control center comprises at least one of;

an online advertising server, an online advertising network, and a daily deal website;

wherein the central control center is configured to;

determine search data using the at least one of the client data, the one or more areas of interest, the location data, and the one or more potential locations; and

identify the plurality of commercial messages using the search data.

14. A computer program product comprising:

a non-transitory computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising;

computer readable program code configured to receive a communication from a client at a device associated with the client;

computer readable program code configured to determine an identity of the client using a voice recognition device;

computer readable program code configured to obtain client data corresponding to the client;

computer readable program code configured to determine one or more areas of interest of the client using the client data;

computer readable program code configured to obtain location data corresponding to the client, the location data comprising a geographic location of the client and a current direction of movement of the client;

computer readable program code configured to determine one or more potential locations of the client using the location data;

computer readable program code configured to receive a plurality of commercial messages from a central control center, each of the plurality of commercial messages associated with a plurality of tags corresponding to areas of interest of the client or the one or more potential locations of the client;

computer readable program code configured to rank the plurality of messages based upon the number of tags corresponding to the areas of interest of the client or the one or more potential locations of the client;

computer readable program code configured to identify a relevant commercial message comprising audio data from the plurality of commercial messages, such that the relevant commercial message is associated with a tag corresponding to at least one of the one or more areas of interest and a tag corresponding to at least one of the one or more potential locations;

wherein the relevant commercial message comprises the one of the plurality of messages having the most tags corresponding to the areas of interest of the client or the one or more potential locations of the client;

computer readable program code configured to determine whether the commercial message comprises video data;

computer readable program code configured to, in response to determining that the commercial message does not comprise video data, identify a topic of the commercial message using the audio data;

computer readable program code configured to search a local repository to identify an image related to the topic;

computer readable program code configured to simultaneously display the image and present the relevant commercial message to the device associated with the client; and

computer readable program code configured to transmit information from the device indicating that the relevant commercial message was played at a particular time at a particular place to the client.

15. The computer program product according to claim 14,

wherein the client data comprises information corresponding to at least one of:

an attribute of the client, and an attribute of a device associated with the client;

wherein the location and movement data further comprises a speed of movement of the client.

16. The computer program product according to claim 15, wherein the device associated with the client comprises a vehicle operated by the client;

wherein the attribute of the device associated with the client is selected from a group comprising;

a make of the vehicle, a model of the vehicle, a year of the vehicle, and a type of the vehicle.

17. The computer program product according to claim 14, wherein the computer readable program code configured to obtain client data comprises:

computer readable program code configured to transmit a request for the client data to a wireless device associated with the client; and

computer readable program code configured to receive a response from the wireless device, wherein the response comprises the client data.

18. The computer program product according to claim 14, further comprising:

computer readable program code configured to receive a signal to present a commercial message from a radio broadcaster; and

computer readable program code configured to present the relevant commercial message in response to receiving the signal.

19. The computer program product according to claim 14, further comprising:

computer readable program code configured to transmit to the central control center at least one of the client data, the one or more areas of interest, the location data, and the potential location,

wherein the central control center comprises at least one of;

an online advertising server, an online advertising network, and a daily deal website;

wherein the central control center is configured to;

determine client data using the at least one of the search data, the one or more areas of interest, the location data, and the one or more potential locations; and

identify the plurality of commercial messages using the search data.