Dynamic prediction of online shopper's intent using a combination of prediction models
First Claim
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1. A computer implemented method for user intent analysis, comprising:
- providing a processor configured for receiving a user Web server request from a user device through at least one of a plurality of channels;
said processor collecting data traffic of the user at the Web server;
said processor analyzing Web path taken by the user in real time while the user is visiting a Web site;
said processor developing at least two predictive models based on said Web path analysis by;
applying a Naï
ve Bayes'"'"' function to predict raw intent with static information only; and
combining results of said Naï
ve Bayes'"'"' function with first-order Markov information to capture a dynamic nature of user intent with each step of a user'"'"'s navigation during a Web journey;
said processor testing said at least two predictive models with Web path data of another of a plurality of users;
based upon said path analysis, said processor using dynamic models to infer user intent from the Web path as the user visit to the Web site commences;
based on said path analysis, said processor categorizing said user as any of;
a browser comprising users who browse without purpose;
a knowledge seeker comprising users who browse to gather information;
a purchaser with assistance comprising users who want to buy but are not very clear and, therefore, need assistance; and
a purchaser with self-help comprising users who know exactly what is wanted and where to find it;
said processor updating said predictive models based upon both a user category and by how far along a search path the user has progressed;
said processor using said predictive models to predict the intent of the user before the user exits the Web site; and
in response to the models predicting that the probability of a particular intent is high on a specific page, and before the user leaves the Web site, said processor proactively offering said user any of chat and a personalized offer to help meet any of the user'"'"'s expectations and requirements on said user device.
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Abstract
Online browsing behavior is used to predict the intent of online users dynamically. The category of online user is predicted and the prediction can be used to provide assistance to the user, if required. Such prediction is based on a combination of a Naïve'"'"'s Bayes classifier and a Markov model.
19 Citations
9 Claims
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1. A computer implemented method for user intent analysis, comprising:
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providing a processor configured for receiving a user Web server request from a user device through at least one of a plurality of channels; said processor collecting data traffic of the user at the Web server; said processor analyzing Web path taken by the user in real time while the user is visiting a Web site; said processor developing at least two predictive models based on said Web path analysis by; applying a Naï
ve Bayes'"'"' function to predict raw intent with static information only; andcombining results of said Naï
ve Bayes'"'"' function with first-order Markov information to capture a dynamic nature of user intent with each step of a user'"'"'s navigation during a Web journey;said processor testing said at least two predictive models with Web path data of another of a plurality of users; based upon said path analysis, said processor using dynamic models to infer user intent from the Web path as the user visit to the Web site commences; based on said path analysis, said processor categorizing said user as any of; a browser comprising users who browse without purpose; a knowledge seeker comprising users who browse to gather information; a purchaser with assistance comprising users who want to buy but are not very clear and, therefore, need assistance; and a purchaser with self-help comprising users who know exactly what is wanted and where to find it; said processor updating said predictive models based upon both a user category and by how far along a search path the user has progressed; said processor using said predictive models to predict the intent of the user before the user exits the Web site; and in response to the models predicting that the probability of a particular intent is high on a specific page, and before the user leaves the Web site, said processor proactively offering said user any of chat and a personalized offer to help meet any of the user'"'"'s expectations and requirements on said user device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus for user intent analysis, comprising:
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a processor receiving a user Web server request from a user device through at least one of a plurality of channels; said processor collecting data traffic of the user at the Web server; said processor analyzing Web path taken by the user in real time while the user is visiting a Web site; said processor developing at least two predictive models based on said Web path analysis by; applying a Naï
ve Bayes'"'"' function to predict raw intent with static information only; andcombining results of said Naï
ve Bayes'"'"' function with first-order Markov information to capture a dynamic nature of user intent with each step of a user'"'"'s navigation during a Web journey;said processor testing said at least two predictive models with Web path data of another of a plurality of users; based upon said path analysis, said processor using dynamic models to infer user intent from the Web path as the user visit to the Web site commences; based on said path analysis, said processor categorizing said user as any of; a browser comprising users who browse without purpose; a knowledge seeker comprising users who browse to gather information; a purchaser with assistance comprising users who want to buy but are not very clear and, therefore, need assistance; and a purchaser with self-help comprising users who know exactly what is wanted and where to find it; said processor updating said predictive models based upon both a user category and by how far along a search path the user has progressed; said processor using said predictive models to predict the intent of the user before the user exits the Web site; and in response to the models predicting that the probability of a particular intent is high on a specific page, and before the user leaves the Web site, said processor proactively offering said user any of chat and a personalized offer to help meet any of the user'"'"'s expectations and requirements on said user device.
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Specification