System and methods for determining location of pop displays with wireless beacons through engagement with mobile devices
First Claim
1. A mobile device, comprising:
- a processor;
a display;
a wireless transceiver;
a memory cache; and
a software package installed on the mobile device, the software package comprising a mobile application and a software developer kit (SDK) configured to interpret wireless data packets received by the mobile device;
wherein the mobile device, when positioned at a retail location, is configured to;
receive, from a wireless beacon, a wireless signal through the wireless transceiver, the wireless beacon being located on a circuit board coupled to a point of purchase (POP) display, the POP display comprising a consumer product display, and wherein the wireless signal comprises a data packet with a unique identifier associated with the wireless beacon;
in response to the receiving of the wireless signal, identify a geographic location of the mobile device;
combine the unique identifier associated with the wireless beacon and the geographic location of the mobile device; and
transmit, to a server, the unique identifier and the geographic location to determine the retail location of the wireless beacon, wherein the retail location is unknown to the server prior to the transmittal and a final destination of the wireless beacon and the circuit board of the POP display is not required to be known at a time of manufacture or distribution of the POP display.
8 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. A wireless signal from a POP display may be received by a mobile device. The mobile device may provide the unique identifier in the wireless signal and a geographic location of the mobile device to a remote server. The remote server may assess the location of the POP display based on the unique identifier for the wireless beacon and the provided geographic location of the mobile device.
133 Citations
18 Claims
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1. A mobile device, comprising:
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a processor; a display; a wireless transceiver; a memory cache; and a software package installed on the mobile device, the software package comprising a mobile application and a software developer kit (SDK) configured to interpret wireless data packets received by the mobile device; wherein the mobile device, when positioned at a retail location, is configured to; receive, from a wireless beacon, a wireless signal through the wireless transceiver, the wireless beacon being located on a circuit board coupled to a point of purchase (POP) display, the POP display comprising a consumer product display, and wherein the wireless signal comprises a data packet with a unique identifier associated with the wireless beacon; in response to the receiving of the wireless signal, identify a geographic location of the mobile device; combine the unique identifier associated with the wireless beacon and the geographic location of the mobile device; and transmit, to a server, the unique identifier and the geographic location to determine the retail location of the wireless beacon, wherein the retail location is unknown to the server prior to the transmittal and a final destination of the wireless beacon and the circuit board of the POP display is not required to be known at a time of manufacture or distribution of the POP display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 16, 17)
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9. A method for assessing a location of a point of purchase (POP display), comprising:
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receiving, by a mobile device positioned at a retail location, from a wireless beacon, a wireless signal comprising a data packet with a unique identifier associated with the wireless beacon, wherein the wireless beacon is located on a circuit board coupled to a point of purchase (POP) display, the POP display comprising a consumer product display; in response to the receiving of the wireless signal, identifying, by the mobile device, a geographic location of the mobile device; combining, by the mobile device, the unique identifier associated with the wireless beacon and the geographic location of the mobile device; and transmitting, by the mobile device to a server, the unique identifier and the geographic location to determine the retail location of the wireless beacon, wherein the retail location is unknown to the server prior to the transmittal and a final destination of the wireless beacon and the circuit board of the POP display is not required to be known at a time of manufacture or distribution of the POP display. - View Dependent Claims (10, 11, 12, 13, 18)
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14. A non-transient computer-readable medium including instructions that, when executed by one or more processors, causes the one or more processors to perform a method, comprising:
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receiving, by a mobile device positioned at a retail location, from a wireless beacon, a wireless signal comprising a data packet with a unique identifier associated with the wireless beacon, wherein the wireless beacon is located on a circuit board coupled to a point of purchase (POP) display, the POP display comprising a consumer product display; in response to the receiving of the wireless signal, identifying, by the mobile device, a geographic location of the mobile device; combining, by the mobile device, the unique identifier associated with the wireless beacon and the geographic location of the mobile device; and transmitting, by the mobile device to a server, the unique identifier and the geographic location to determine the retail location of the wireless beacon, wherein the retail location is unknown to the server prior to the transmittal and a final destination of the wireless beacon and the circuit board of the POP display is not required to be known at a time of manufacture or distribution of the POP display. - View Dependent Claims (15)
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Specification