Matching conversions from applications to selected content items

• US 10,373,192 B2
• Filed: 08/27/2014
• Issued: 08/06/2019
• Est. Priority Date: 08/18/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Ramachandran, Vinod Kumar
• Primary Examiner(s): Strange, Aaron N
• Application Number:
  US14/470,201
• Publication Number:
  US 20160050167A1
• Time in Patent Office: 1,805 Days
• Field of Search: 705 1401, 705 14, 705 1448
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/046 Interoperability with other network applications or services
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Matching conversions from within applications on a client device to interactions with content items presented with resources may include receiving first data associated with an interaction with a content item displayed with a resource. The first data includes an application identifier for an application associated with the content item and an account identifier. The matching may also include receiving second data from the client device associated with a conversion using the application. The second data includes the application identifier and a device identifier for the client device. The matching may further include receiving third data from the client device that includes the account identifier and the device identifier. The conversion can be determined as associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data.

Claims

1. A method comprising:

receiving, by one or more processors from a client device, first data from a web browser executing on the client device, the first data transmitted responsive to an interaction with a content item presented by the web browser on the client device, the first data comprising i) an application identifier specific to an application executable on the client device distinct from the web browser and ii) an account identifier specific to a user account registered with a web service provider;

storing, by the one or more processors, the first data in a first database;

receiving, by the one or more processors from the client device, second data from the application transmitted responsive to a conversion event in the application, the second data comprising the application identifier and a device identifier specific to the client device, the device identifier different from the account identifier;

storing, by the one or more processors, the second data in a second database;

receiving, by the one or more processors from the client device, third data corresponding to utilization of the web service provider by the user account, the third data comprising the account identifier and the device identifier;

retrieving, by the one or more processors, from the first database, the application identifier of the first data using a first query including the account identifier received in the third data;

retrieving, by the one or more processors, from the second database, the application identifier of the second data using a second query including the device identifier received in the third data; and

determining, using the one or more processors, that the conversion is attributable to the interaction with the content item based on a match between the application identifier retrieved using the first query and the application identifier retrieved using the second query.

2. The method of claim 1, wherein the first data further comprises a first timestamp and the second data comprises a second timestamp, and wherein determining the conversion is attributable to the interaction with the content item is further based on a difference between the first timestamp and the second timestamp occurring within a predetermined period of time.

3. The method of claim 1 further comprising:

calculating, using one or more processors, a number of application conversions based, at least in part, on the determination that the conversion is attributable to the interaction with the content item.

4. The method of claim 3 further comprising:

calculating, using one or more processors, an estimated total conversion amount based, at least in part, on the calculated number of conversions and a login rate.

5. The method of claim 1, wherein the third data is received after receiving the second data associated with the conversion.

6. The method of claim 1, wherein the third data is received substantially concurrently with receiving the second data associated with the conversion.

7. The method of claim 1, further comprising storing, in a third database, data for the determined conversion attributed to the interaction with the content item.

8. The method of claim 1, wherein the second data further comprises a monetary value associated with the conversion, the method further comprising:

aggregating, using one or more processors, the monetary value associated with the conversion with other monetary values associated with other conversions for the content item.

9. The method of claim 1, wherein the client device is a mobile device and the application is a mobile application.

10. A system comprising:

one or more processors; and

one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising;

receiving, from a client device, first data from a web browser executing on the client device, the first data transmitted responsive to an interaction with a content item presented by the web browser on the client device, the first data comprising i) an application identifier specific to an application executable on the client device distinct from the web browser, ii) an account identifier specific to a user account registered with a web service provider, and iii) a first timestamp;

storing, by the one or more processors, the first data in a first database;

receiving, from the client device, second data from the application transmitted responsive to a conversion event in the application, the second data comprising the application identifier, a device identifier specific to the client device, and a second timestamp, the device identifier different from the account identifier;

storing, by the one or more processors, the second data in a second database;

receiving, from the client device, third data corresponding to utilization of the web service provider by the user account, the third data comprising the account identifier and the device identifier;

retrieving, from the first database, the application identifier of the first data using a first query including the account identifier received in the third data;

retrieving, from the second database, the application identifier of the second data using a second query including the device identifier received in the third data; and

determining that the conversion is attributable to the interaction with the content item based on a match between the application identifier retrieved using the first query and the application identifier retrieved using the second query and a difference between the first timestamp and the second timestamp occurring within a predetermined period of time.

11. The system of claim 10, wherein the one or more storage devices store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations further comprising:

calculating a number of application conversions based, at least in part, on the determination that the conversion is attributable to the interaction with the content item.

12. The system of claim 11, wherein the one or more storage devices store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations further comprising:

calculating an estimated total conversion amount based, at least in part, on the calculated number of conversions and a login rate.

13. The system of claim 12, wherein the login rate is based, at least in part, on a percentage of client devices logged into accounts via a web browser when interacting with content items via the web browser.

14. The system of claim 10, wherein the third data is received responsive to execution of another application and after receiving the second data associated with the conversion.

15. The system of claim 10, wherein the second data further comprises a monetary value associated with the conversion, and wherein the one or more storage devices store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations further comprising:

calculating an average monetary value based, at least in part, on the monetary value associated with the conversion.

16. A non-transitory computer readable storage device storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

receiving first data from a mobile device, the first data transmitted from a web browser executing on the mobile device responsive to an interaction with a content item presented by the web browser on the mobile device, the first data comprising i) an application identifier specific to a mobile application executable on the client device distinct from the web browser and ii) an account identifier specific to a user account registered with a web service provider;

storing the first data in a first database;

receiving from the mobile device second data transmitted by the mobile application responsive to a conversion event in the mobile application, the second data comprising the application identifier and a device identifier specific to the mobile device, the device identifier different from the account identifier;

storing the second data in a second database;

receiving third data from the mobile device, the third data corresponding to utilization of the web service provider by the user account, the third data comprising the account identifier and the device identifier;

retrieving the application identifier of the first data from the first database using a first query including the account identifier received in the third data;

retrieving the application identifier of the second data from the second database using a second query including the device identifier received in the third data;

determining that the conversion is attributable to the interaction with the content item based on a match between the application identifier retrieved using the first query and the application identifier retrieved using the second query; and

storing data for the determined conversion attributed to the interaction with the content item in a third database.

17. The non-transitory computer readable storage device of claim 16, wherein the first data further comprises a first timestamp and the second data comprises a second timestamp, and wherein determining the conversion is associated with the interaction with the content item displayed with the resource is further based on a difference between the first timestamp and the second timestamp occurring within a predetermined period of time.

18. The non-transitory computer readable storage device of claim 16 storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations further comprising:

calculating a number of conversions attributable to presentations of the content item based, at least in part, on the conversion determined to be attributed to the interaction with the content item; and

calculating an estimated total conversion amount based, at least in part, on the calculated number of mobile conversions and a login rate.

19. The non-transitory computer readable storage device of claim 18, wherein the login rate is based on a percentage of mobile devices logged into accounts via a web browser when interacting with content items via the web browser and an estimated percentage of mobile devices having one or more applications associated with the accounts.

20. The non-transitory computer readable storage device of claim 16 storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations further comprising:

identifying a monetary value associated with the conversion; and

aggregating the monetary value associated with the conversion with other monetary values associated with other conversions for the content item.