System for providing mobile advertisement actions

• US 10,373,201 B2
• Filed: 09/07/2017
• Issued: 08/06/2019
• Est. Priority Date: 03/31/2008
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Gupta, Arvind, Tiwari, Ashutosh, Venkatraman, Gopalakrishnan, Cheung, Dominic, Bennett, Stacy R., Koen, Douglas B.
• Primary Examiner(s): Perez, Julio R
• Application Number:
  US15/697,753
• Publication Number:
  US 20180005267A1
• Time in Patent Office: 698 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications

Abstract

A system for providing mobile advertisement actions may include a memory to store a request, mobile carrier data, mobile advertisement data, and mobile advertisement action data. The system may include an interface operatively connected to the memory to communicate with a mobile device. The system may include a processor operatively connected to the memory and the interface. The processor may receive information and a request from the mobile device via the interface and may determine the mobile carrier data relating to a mobile carrier associated with the mobile device. The processor may identify the mobile advertisement data and the mobile advertisement action targeted to the request and the mobile carrier data. The processor may append the mobile advertisement action data to the mobile advertisement data. The processor may provide the mobile advertisement data with the appended mobile advertisement action data to the mobile device via the interface.

Claims

1. A system comprising:

a non-transitory processor-readable storage medium including a set of processor-executable instructions; and

a processor in communication with the storage medium, the processor configured to execute the set of instructions to perform operations of;

receiving an advertising request from a mobile device, the mobile device being in communication with an advertising service provider;

identifying a mobile advertisement associated with the advertising request;

determining a current geographic location of the mobile device;

identifying an advertisement action associated with the mobile advertisement based on the determined current geographic location of the mobile device, the advertisement action configured to cause the mobile device to execute a predetermined function associated with the determined current geographic location of the mobile device when a user activates the advertisement action via an interaction with the mobile device;

appending the advertisement action to the mobile advertisement; and

in response to the advertising request, providing, to the mobile device, the mobile advertisement with the appended advertisement action.

2. The system claim 1, wherein the predetermined function comprises, after a determination of a plurality of phone numbers associated with the mobile advertisement, calling a phone number of the plurality of phone numbers that is determined to be most relevant to the determined current geographic location of the mobile device.

3. The system of claim 1, wherein the predetermined function comprises, after a determination of a plurality of locations associated with the mobile advertisement, indicating a location of the plurality of locations that is closest to the determined current geographic location of the mobile device.

4. The system of claim 1, wherein the predetermined function comprises rendering directions from the determined current geographic location of the mobile device to an address associated with the mobile advertisement.

5. The system of claim 4, wherein the rendering of the directions from the determined current geographic location of the mobile device to an address associated with the mobile advertisement comprises at least one of:

displaying a map relating the directions to the user;

providing audio commands relating the directions to the user;

or

providing text commands relating the directions to the user.

6. The system of claim 1, wherein the processor is further configured to execute the set of instructions to perform an operation of automatically determining the current geographic location of the mobile device based upon at least one of:

an IP address of the mobile device;

an identifying code of a location of a communication device that is in communication with the mobile device;

information from a global positioning system in communication with the mobile device;

or

information input into the mobile device by the user.

7. The system of claim 1, wherein the processor is further configured to execute the instructions to perform operations of:

determining whether the current geographic location of the mobile device can be automatically determined;

in response to a determination that the current geographic location of the mobile device cannot be automatically determined, requesting that the user provide a location of the user; and

setting the location of the user as the current geographic location of the mobile device.

8. A computer-implemented method comprising:

receiving, by a processor of an advertising service provider, an advertising request from a mobile device, the mobile device being in communication with the advertising service provider;

identifying, by the processor, a mobile advertisement associated with the advertising request;

determining, by the processor, a current geographic location of the mobile device;

identifying, by the processor, an advertisement action associated with the mobile advertisement based on the determined current geographic location of the mobile device, the advertisement action configured to cause the mobile device to automatically execute a predetermined function associated with the determined current geographic location of the mobile device when a user activates the advertisement action via an interaction with the mobile device;

appending, by the processor, the advertisement action to the mobile advertisement; and

in response to the advertising request, providing to the mobile device, by the processor, the mobile advertisement with the appended advertisement action.

9. The computer-implemented method of claim 8, wherein the predetermined function comprises, after a determination of a plurality of phone numbers associated with the mobile advertisement, calling a phone number of the plurality of phone numbers that is determined to be most relevant to the determined current geographic location of the mobile device.

10. The computer-implemented method of claim 8, wherein the predetermined function comprises, after a determination of a plurality of locations associated with the mobile advertisement, indicating a location of the plurality of locations that is closest to the determined current geographic location of the mobile device.

11. The computer-implemented method of claim 8, wherein the predetermined function comprises rendering directions from the determined current geographic location of the mobile device to an address associated with the mobile advertisement.

12. The computer-implemented method of claim 11, wherein the rendering of the directions from the determined current geographic location of the mobile device to an address associated with the mobile advertisement comprises at least one of:

displaying a map relating the directions to the user;

providing audio commands relating the directions to the user;

or

providing text commands relating the directions to the user.

13. The computer-implemented method of claim 8, further comprising automatically determining the current geographic location of the mobile device based upon at least one of:

an IP address of the mobile device;

an identifying code of a location of a communication device that is in communication with the mobile device;

information from a global positioning system in communication with the mobile device;

or

information input into the mobile device by the user.

14. The computer-implemented method of claim 8, further comprising:

determining whether the current geographic location of the mobile device can be automatically determined;

in response to a determination that the current geographic location of the mobile device cannot be automatically determined, requesting that the user provide a location of the user; and

setting the location of the user as the current geographic location of the mobile device.

15. A non-transitory computer-readable medium comprising a set of instructions configured to be executed by a processor to cause the processor to perform operations of:

receiving an advertising request from a mobile device, the mobile device being in communication with an advertising service provider;

identifying a mobile advertisement associated with the advertising request;

determining a current geographic location of the mobile device;

identifying an advertisement action associated with the mobile advertisement based on the determined current geographic location of the mobile device, the advertisement action configured to cause the mobile device to execute a predetermined function associated with the determined current geographic location of the mobile device when a user activates the advertisement action via an interaction with the mobile device;

appending the advertisement action to the mobile advertisement; and

in response to the advertising request, providing, to the mobile device, the mobile advertisement with the appended advertisement action.

16. The non-transitory computer-readable medium of claim 15, wherein the predetermined function comprises, after a determination of a plurality of phone numbers associated with the mobile advertisement, calling a phone number of the plurality of phone numbers that is determined to be most relevant to the determined current geographic location of the mobile device.

17. The non-transitory computer-readable medium of claim 15, wherein the predetermined function comprises, after a determination of a plurality of locations associated with the mobile advertisement, indicating a location of the plurality of locations that is closest to the determined current geographic location of the mobile device.

18. The non-transitory computer-readable medium of claim 15, wherein the predetermined function comprises rendering directions from the determined current geographic location of the mobile device to an address associated with the mobile advertisement.

19. The non-transitory computer-readable medium of claim 18, wherein the rendering of the directions from the determined current geographic location of the mobile device to an address associated with the mobile advertisement comprises at least one of:

displaying a map relating the directions to the user;

providing audio commands relating the directions to the user;

or

providing text commands relating the directions to the user.

20. The non-transitory computer-readable medium of claim 15, wherein the set of instructions is further configured to be executed by a processor to cause the processor to perform an operation of automatically determining the current geographic location of the mobile device based upon at least one of:

an IP address of the mobile device;

an identifying code of a location of a communication device that is in communication with the mobile device;

information from a global positioning system in communication with the mobile device;

or

information input into the mobile device by the user.