Managing advertising associated with dynamically-expanding content
First Claim
Patent Images
1. A method comprising:
- communicating, using one or more processors of a social networking system, a list of a plurality of content items for presentation in a first region of a user interface of a device of a user;
communicating a set of advertisements for presentation in a second region of the user interface, the set of advertisements remaining in a fixed position in the second region regardless of a scrolling of the list of the plurality of content items in the first region;
detecting a triggering by a user of a dynamic expansion of the list of the plurality of content items included in the first region, the triggering including scrolling to an end of the list of the plurality of content items included in the first region, the dynamic expansion including an adding of a content item to the list of the plurality of content items included in the first;
detecting at least one of a speed at which the user navigates through the list of the plurality of content items in a view port of the user interface, a distance over which the user navigates through the list of the plurality of content items in the view port of the user interface, and a time period over which the user navigates through the list of the plurality of content items in the view port of the user interface; and
replacing an advertisement of the set of advertisements with a replacement advertisement based on the triggering by the user of the dynamic expansion and an updating criterion pertaining to the at least one of a speed at which the user navigates through the list of the plurality of content items in a view port of the user interface, a distance over which the user navigates through the list of the plurality of content items in the view port of the user interface, and a time period over which the user navigates through the list of the plurality of content items in the view port of the user interface.
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Abstract
A method of managing advertising associated with dynamically expanding content is disclosed. A request for a dynamic expansion of content is detected. The dynamic expansion includes adding additional content to content presented in a user interface. It is determined that a set of advertisements associated with the user interface is to be updated based on an updating criterion. The updating includes replacing an advertisement of the set of advertisements with an additional advertisement. The updating of the set of advertisements is performed.
8 Citations
18 Claims
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1. A method comprising:
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communicating, using one or more processors of a social networking system, a list of a plurality of content items for presentation in a first region of a user interface of a device of a user; communicating a set of advertisements for presentation in a second region of the user interface, the set of advertisements remaining in a fixed position in the second region regardless of a scrolling of the list of the plurality of content items in the first region; detecting a triggering by a user of a dynamic expansion of the list of the plurality of content items included in the first region, the triggering including scrolling to an end of the list of the plurality of content items included in the first region, the dynamic expansion including an adding of a content item to the list of the plurality of content items included in the first; detecting at least one of a speed at which the user navigates through the list of the plurality of content items in a view port of the user interface, a distance over which the user navigates through the list of the plurality of content items in the view port of the user interface, and a time period over which the user navigates through the list of the plurality of content items in the view port of the user interface; and replacing an advertisement of the set of advertisements with a replacement advertisement based on the triggering by the user of the dynamic expansion and an updating criterion pertaining to the at least one of a speed at which the user navigates through the list of the plurality of content items in a view port of the user interface, a distance over which the user navigates through the list of the plurality of content items in the view port of the user interface, and a time period over which the user navigates through the list of the plurality of content items in the view port of the user interface. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system comprising:
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one or more computer processors; a non-transitory computer readable medium comprising a set of instructions that, when executed by the one or more computer processors, cause the one or more processors to perform operations comprising; communicating a list of a plurality of content items for presentation in a first region of a user interface of a device of a user; communicating a set of advertisements for presentation in a second region of the user interface, the set of advertisements remaining in a fixed position in the second region regardless of a scrolling of the list of the plurality of content items in the first region; detecting a triggering by a user of a dynamic expansion of the list of the plurality of content items included in the first region, the triggering including scrolling to an end of the list of the plurality of content items included in the first region, the dynamic expansion including an adding of a content item to the list of the plurality of content items included in the first; detecting at least one of a speed at which the user navigates through the list of the plurality of content items in a view port of the user interface, a distance over which the user navigates through the list of the plurality of content items in the view port of the user interface, and a time period over which the user navigates through the list of the plurality of content items in the view port of the user interface; and replacing an advertisement of the set of advertisements with a replacement advertisement based on the triggering by the user of the dynamic expansion and an updating criterion pertaining to the at least one of a speed at which the user navigates through the list of the plurality of content items in a view port of the user interface, a distance over which the user navigates through the list of the plurality of content items in the view port of the user interface, and a time period over which the user navigates through the list of the plurality of content items in the view port of the user interface. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A non-transitory machine readable medium embodying a set of instructions that, when added to a social network system, cause one or more processors of the social network system to perform operations comprising:
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communicating a list of a plurality of content items for presentation in a first region of a user interface of a device of a user; communicating a set of advertisements for presentation in a second region of the user interface, the set of advertisements remaining in a fixed position in the second region regardless of a scrolling of the list of the plurality of content items in the first region; detecting a triggering by a user of a dynamic expansion of the list of the plurality of content items included in the first region, the triggering including scrolling to an end of the list of the plurality of content items included in the first region, the dynamic expansion including an adding of a content item to the list of the plurality of content items included in the first; detecting at least one of a speed at which the user navigates through the list of the plurality of content items in a view port of the user interface, a distance over which the user navigates through the list of the plurality of content items in the view port of the user interface, and a time period over which the user navigates through the list of the plurality of content items in the view port of the user interface; and replacing an advertisement of the set of advertisements with a replacement advertisement based on the triggering by the user of the dynamic expansion and an updating criterion pertaining to the at least one of a speed at which the user navigates through the list of the plurality of content items in a view port of the user interface, a distance over which the user navigates through the list of the plurality of content items in the view port of the user interface, and a time period over which the user navigates through the list of the plurality of content items in the view port of the user interface. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification