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Driving behaviors, opinions, and perspectives based on consumer data

  • US 10,373,209 B2
  • Filed: 07/31/2014
  • Issued: 08/06/2019
  • Est. Priority Date: 07/31/2014
  • Status: Active Grant
First Claim
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1. A method comprising:

  • storing, in a memory device of a measurement system comprising at least a processor, correlation data indicating that a first attribute is correlated with a second attribute;

    receiving, at a network interface of the measurement system, a first request to initiate a first messaging action directed to a target audience segment, the target audience segment associated with the first attribute;

    subsequent to receiving the first request and based on the correlation data indicating that the first attribute is correlated to the second attribute, transmitting a second request to a server via the network interface, the second request to initiate a second messaging action instead of the first messaging action, the second messaging action corresponding to a second group of users associated with the server, wherein each user included in a first group of users is associated with the first attribute, wherein at least one user included in the second group is associated with the second attribute but not the first attribute, and wherein at least one user is included in both the first and the second groups;

    detecting, by the measurement system, a conversion event associated with a particular user of the second group of users, the conversion event initiated at a conversion web page; and

    in response to the conversion event, sending retargeting data to a web browser associated with the particular user, wherein the retargeting data enables at least one digital network distinct from the conversion web page to identify the particular user and to send retargeting content to the web browser, the retargeting content associated with the second messaging action.

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