Methods for linking images in social feeds to branded content

• US 10,373,212 B2
• Filed: 03/14/2013
• Issued: 08/06/2019
• Est. Priority Date: 03/14/2013
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Systrom, Kevin, Cole, Amy
• Primary Examiner(s): Stoltenberg, David J
• Application Number:
  US13/829,035
• Publication Number:
  US 20140279068A1
• Time in Patent Office: 2,336 Days
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

One variation of a method for linking images in social feeds to branded content includes: loading an image to a social networking system; receiving, from a first user, a tag including identification of an item visible in a particular region of the image; associating the tag with the particular region of the image; based on the tag, correlating the item with a particular brand; posting the image to a social feed of the particular brand within the social networking system; and in response to interaction with the image, in the social feed, by a second user, directing the second user to brand content specified by the particular brand.

Claims

1. A method comprising:

posting an image uploaded by a first user to a first social feed for display within a first social networking interface of a social networking system comprising one or more servers;

receiving, by the one or more servers from the first user via the first social networking interface, a tag comprising identification of an item visible in a particular region of the image;

associating, by the one or more servers, the tag with the particular region of the image;

based on the tag, correlating, by the one or more servers, the item with a particular brand;

in response to the received tag;

reposting, by the one or more servers, the image from the first social feed of the first user to a second social feed of the particular brand within the social networking system; and

rearranging a plurality of images within the second social feed for display within a second social networking interface for a second user based on an additional of the image to the second social feed and characteristics of the image and the plurality of images; and

in response to interaction by the second user with the image in the second social feed of the particular brand, directing, by the one or more servers, the second user to brand content specified by the particular brand.

2. The method of claim 1, wherein directing the second user to brand content comprises directing the second user to a curated brand page within the social networking system.

3. The method of claim 2, wherein posting the image uploaded by the first user to the first social feed of the first user of the social networking system comprises receiving a photographic image from the first user, and wherein directing the second user to the curated brand page comprises directing the second user to the curated brand page that comprises photos loaded to the social networking system and tagged, by the particular brand, with products offered by the particular brand.

4. The method of claim 1, further comprising:

predicting an interest of the second user based on browsing history of the second user within the social networking system and user information stored in the social networking system, and

wherein rearranging the plurality of images within the second social feed for display within the second social networking interface further comprises rearranging the plurality of images in the second social feed of the particular brand in an order according to the predicted interest of the second user, wherein the images of most interest to the second user appear at the top of the second social feed of the particular brand and the images of least interest to the second user appear at the bottom of the second social feed of the particular brand.

5. The method of claim 1, further comprising reposting the image to a social feed of the second user according to a subscription of the second user to the particular brand within the social networking system.

6. The method of claim 1, wherein receiving the tag comprises receiving the tag identifying a clothing item in the region of the image, wherein correlating the item with the particular brand comprises identifying a designer of the clothing item.

7. The method of claim 1, wherein directing the second user to brand content comprises directing the user to one of a website associated with the particular brand, a blog associated with the particular brand, a native application associated with the particular brand, and a curated brand page within the social networking system.

8. The method of claim 1, wherein posting the image uploaded by the first user to the first social feed of the first user of the social networking system comprises receiving the image from the first user, and further comprising rewarding the first user in response to receiving the tag.

9. The method of claim 1, wherein rearranging the plurality of images within the second social feed comprises rearranging the plurality of images based on one or more of an origin, quality, and identified product within the image and one or more of origins, qualities, and identified products within the plurality of images.

10. A method comprising:

posting an image uploaded by a first user to a first social feed for display within a first social networking interface of a social networking system comprising one or more servers;

receiving, by the one or more servers from the first user via the first social networking interface, a tag comprising identification of an item visible in a particular region of the image;

associating, by the one or more servers, the tag with the particular region of the image;

based on the tag, correlating, by the one or more servers, the item with a product;

in response to the received tag, reposting, by the one or more servers, the image from the first social feed of the first user to a second social feed for display within a second social networking interface for a second user of the social networking system, the second social feed comprising photos related to the product; and

in response to interaction with the image in the second social feed by the second user, generating, by the one or more servers, an enlarged version of the image and corresponding menu options within the second social networking interface, the enlarged version of the image comprising a visual cue corresponding to the particular region of the image.

11. The method of claim 10, further comprising:

correlating the product with a particular merchant;

reposting the image to a social feed of the particular merchant within the social networking system; and

directing the second user to an electronic storefront of the particular merchant.

12. The method of claim 10, further comprising sourcing a link to an electronic storefront and displaying an additional visual cue of the link contiguous with the image in the second social feed.

13. The method of claim 10, further comprising:

predicting an interest of the second user based on browsing history of the second user within the social networking system and user information stored in the social networking system, and

wherein posting the image from the first social feed of the first user to the second social feed within the social networking system further comprises arranging the photos related to the product in the second social feed in an order according to the predicted interest of the second user, wherein the photos of most interest to the second user appear at the top of the second social feed and the photos of least interest to the second user appear at the bottom of the second social feed.

14. The method of claim 10, further comprising predicting an interest of the second user based on browsing history of the second user within the social networking system and reposting the image to a personal social feed of the second user according to the predicted interest that is related to the product.

15. The method of claim 12, wherein the additional visual cue comprises enlarging or animating the product within the image.

16. The method of claim 10, wherein the corresponding menu options comprise one or more of a sharing option to share the image within the social networking system or a sending option to send the image to another user of the social networking system.

17. The method of claim 10, wherein the corresponding menu options comprise include a selectable link to information concerning the product.

18. The method of claim 10, wherein posting the image uploaded by the first user to the first social feed of the first user of the social networking system comprises posting the image to a personal feed of the first user within the social networking system.

19. The method of claim 11, wherein directing the second user to the electronic storefront comprises:

receiving location data from a mobile computing device associated with the second user;

identifying a brick-and-mortar retail store proximal the location of the mobile computing device, the retail store associated with the electronic storefront; and

displaying a location of the retail store and availability of the product at the retail store through a social networking application executing on the mobile computing device.

20. The method of claim 11, wherein directing the second user to the electronic storefront comprises directing the second user to a product page of a particular merchant within the social networking system, the product page comprising a curated set of photos of products offered by the particular merchant.