System and method for advertising distribution through mobile social gaming

• US 10,373,431 B2
• Filed: 03/23/2017
• Issued: 08/06/2019
• Est. Priority Date: 07/26/2013
• Status: Active Grant

• Current Assignee: Andrew Levi
• Original Assignee: Blue Calypso Incorporated
• Inventors: Levi, Andrew E., Dela Valdene, Jean Pierre, Rushing, William, Bauer, Bradley W.
• Primary Examiner(s): Laneau, Ronald
• Application Number:
  US15/467,497
• Publication Number:
  US 20170193749A1
• Time in Patent Office: 866 Days
• Field of Search: None
• CPC Class Codes: A63F 13/216 using geographical information, e.g. location of the game device or player using GPS
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/35 Details of game servers
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/795 for finding other players; for building a team; for providing a buddy list
• CPC Class Codes: A63F 13/85 Providing additional services to players
• CPC Class Codes: A63F 2300/51 Server architecture
• CPC Class Codes: G06Q 20/123 Shopping for digital content
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G07F 17/3223 Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements
• CPC Class Codes: G07F 17/3272 Games involving multiple players

Abstract

A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored mobile game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application, operating on a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer'"'"'s social media community. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to complete a tagging event with other participants. Rewards such as redeemable coupons are based on actions at sponsor locations.

Claims

1. A computer-implemented method for an augmented reality game that is hosted by a server and played by a set of players that includes a user operating a consumer device, the method comprising:

receiving, by the server from a global positioning system of the consumer device, a first set of location coordinates and a second set of location coordinates of the consumer device;

generating, by the server, a set of gaming locations based on the first set of location coordinates of the consumer device;

generating, by the server, gaming information about a gaming location of the set of gaming locations;

sending, from the server to the consumer device, the gaming information;

generating, by the server, a set of player locations based on the second set of location coordinates of the consumer device;

sending, from the server to the consumer device, information about a selected player of the set of players;

sending, by the server to the consumer device, a set of augmented reality content;

retrieving a camera image from a camera on the consumer device;

setting a first image screen location on the consumer device;

polling a set of sensors on the consumer device to determine a change in azimuth, a change in roll, a change in pitch, and a change in magnetic field;

translating the first image screen location according to the change in azimuth, the change in roll, the change in pitch, and the change in magnetic field to determine a second image screen location;

displaying the augmented reality content at the second image screen location;

receiving, by the server from the consumer device, a tag event;

generating, by the server, an acknowledgment of the tag event; and

,

sending, by the server to the consumer device, an acknowledgment of the tag event.

2. The method of claim 1 further comprising:

receiving, by the server from the consumer device, a request for information about the gaming location of the set of gaming locations after the gaming location is selected by the consumer device.

3. The method of claim 2 wherein generating the gaming information about the gaming location includes:

generating a text description of the selected gaming location;

generating one or more reviews of the selected gaming location;

generating a rating associated with the selected gaming location;

generating contact information of the selected gaming location;

generating gaming statistics; and

,

generating an incentive coupon associated with the selected gaming location.

4. The method of claim 3 further comprising:

receiving, by the server from the consumer device, a request for the information about the selected player based on a selected player location from the set of player locations;

generating, by the server, the information about the selected player;

wherein generating the information about the selected player includes;

generating a name of the selected player;

generating a status of the selected player;

generating a ranking of the selected player;

generating an image of the selected player;

generating a game score of the selected player; and

,

generating contact information of the selected player that includes a phone number of the selected player and an email address of the selected player.

5. The method of claim 4 further comprising:

receiving, by the server from the consumer device, a request for augmented reality content that includes the second set of location coordinates of the consumer device;

comparing the second set of location coordinates to a list of gaming locations to identify the gaming location;

determining that the consumer device is within a predefined radius of the gaming location to identify the gaming location as a current gaming location; and

,

generating, by the server, the set of augmented reality content comprising overlay content and perspective content that is displayed by the consumer device.

6. The method of claim 5 further comprising:

receiving, by the server from the consumer device, a request for selected content based on display of and interaction with the set of augmented reality content;

generating, by the server, a graphic file based on the request for the selected content;

creating, by the server, a link used to activate the selected content; and

,

embedding, by the server, the link into the graphic file.

7. The method of claim 6 further comprising:

sending the graphic file to the consumer device;

receiving, by the server from the consumer device, a link activation request from activation of the link by the consumer device after the graphic file is displayed on the consumer device; and

,

updating, by the server, a player account of the user of the consumer device to indicate that the content has been requested.

8. The method of claim 7 further comprising:

receiving, by the server from the consumer device, a set of facial recognition parameters;

associating, by the server, the set of facial recognition parameters with a player profile of a specific player;

generating, by the server, an updated game profile to indicate that the specific player has been recognized at the game location; and

,

sending, by the server to the consumer device, player identification of the specific player.

9. The method of claim 8 further comprising:

recording, by the server, the tag event received from the consumer device; and

,

updating, by the server, a set of game information based on the tag event.

10. A system for hosting an augmented reality game between a server and a consumer device, the system comprising:

the consumer device, programmed to store and execute instructions that cause the system to perform operations comprising;

identifying, by a location system the consumer device, location coordinates of the consumer device;

sending, by the consumer device to the server, the location coordinates of the consumer device;

the server, programmed to store and execute instructions that cause the system to perform operations comprising;

receiving, by the server from the consumer device, the location coordinates of the consumer device;

generating, by the server, a set of gaming locations that is based on the location coordinates of the consumer device and includes a gaming location;

generating, by the server, gaming information about ft the gaming location;

sending, from the server to the consumer device, the gaming information;

generating, by the server, a set of player locations that is based on the location coordinates of the consumer device and includes a selected player;

sending, from the server to the consumer device, information about ft the selected player;

sending, by the server to the consumer device, a set of augmented reality content;

retrieving a camera image from a camera on the consumer device;

setting a first image screen location on the consumer device;

polling a set of sensors on the consumer device to determine a change in azimuth, a change in roll, a change in pitch, and a change in magnetic field;

translating the first image screen location according to the change in azimuth, the change in roll, the change in pitch, and the change in magnetic field to determine a second image screen location;

displaying the augmented reality content at the second image screen location;

receiving, by the server from the consumer device, tag event information that includes a tag event comprising a tag type, a location, and a time;

generating, by the server, an acknowledgment of the tag event;

sending, by the server to the consumer device, the acknowledgment; and

,

the consumer device further programmed to display the acknowledgment.

11. The system of claim 10, wherein the instructions cause the system to perform operations further comprising:

receiving, by the server from the consumer device, a request for information about the gaming location of the set of gaming locations after the gaming location is selected by the consumer device.

12. The system of claim 11, wherein generating the gaming information about the gaming location includes:

generating a text description of the selected gaming location;

generating one or more reviews of the selected gaming location;

generating a rating associated with the selected gaming location;

generating contact information including an address, a phone number, a website, and an email address of the selected gaming location;

generating gaming statistics; and

,

generating an incentive coupon associated with the selected gaming location.

13. The system of claim 12, wherein the instructions cause the system to perform operations further comprising:

receiving, by the server from the consumer device, a request for the information about the selected player based on a selected player location from the set of player locations;

generating, by the server, the information about the selected player;

wherein generating the information about the selected player includes;

generating a name of the selected player;

generating a status of the selected player;

generating a ranking of the selected player;

generating an image of the selected player;

generating a game score of the selected player; and

,

generating contact information of the selected player that includes a phone number of the selected player and an email address of the selected player.

14. The system of claim 13, wherein the instructions cause the system to perform operations further comprising:

receiving, by the server from the consumer device, a request for augmented reality content that includes the second location coordinates of the consumer device;

comparing the second location coordinates to a list of gaming locations to identify the gaming location;

determining that the consumer device is within a predefined radius of the gaming location to identify the gaming location as a current gaming location; and

,

generating, by the server, the set of augmented reality content comprising overlay content and perspective content that is displayed by the consumer device.

15. The system of claim 14, wherein the instructions cause the system to perform operations further comprising:

receiving, by the server from the consumer device, a request for selected content based on display of and interaction with the set of augmented reality content;

generating, by the server, a graphic file based on the request for the selected content;

creating, by the server, a link used to activate the selected content; and

,

embedding, by the server, the link into the graphic file.

16. The system of claim 15, wherein the instructions cause the system to perform operations further comprising:

sending the graphic file to the consumer device;

receiving, by the server from the consumer device, a link activation request from activation of the link by the consumer device after the graphic file is displayed on the consumer device; and

,

updating, by the server, a player account of the user of the consumer device to indicate that the content has been requested.

17. The system of claim 16, wherein the instructions cause the system to perform operations further comprising:

receiving, by the server from the consumer device, a set of facial recognition parameters;

associating, by the server, the set of facial recognition parameters with a player profile of a specific player;

generating, by the server, an updated game profile to indicate that the specific player has been recognized at the game location; and

,

sending, by the server to the consumer device, player identification of the specific player.

18. The system of claim 17, wherein the instructions cause the system to perform operations further comprising:

recording, by the server, the tag event received from the consumer device; and

,

updating, by the server, a set of game information based on the tag event.