Content output systems using vehicle-based data
First Claim
1. A method comprising:
- for each of a plurality of users;
determining, by a first computing device, a second computing device associated with that user;
sending, to the second computing device, instructions for a predetermined application, operating on the second computing device, to determine a second application, operating on the second computing device, which is configured to collect user driving data, wherein the second application is different from the predetermined application, and wherein the second application for a first user, of the plurality of users, is different from the second application of a second user, of the plurality of users; and
sending to the second computing device, instructions for the predetermined application to send, to the first computing device, the user driving data collected by the second application and information identifying the second application;
receiving, by the first computing device, a first bid to provide content to one or more users, of the plurality of users, wherein the first bid comprises bid criteria;
matching, by the first computing device, the bid criteria to the user driving data received from the plurality of users and stored in a memory;
determining, by the first computing device, one or more users associated with the matching user driving data;
retrieving, by the first computing device, the content; and
for each user of the determined one or more users;
sending, by the first computing device and to the second computing device associated with that user, the content; and
sending, to the second computing device and based on the information identifying the second application that collected the user driving data, instructions for the predetermined application to output the content via the second application.
1 Assignment
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Accused Products
Abstract
Electronic display systems, including roadside display devices, vehicle-based devices, personal mobile devices, intermediary servers, advertising servers and/or networks, and/or additional external data sources may operate individually or in combination to identify one or more vehicle locations, driving routes, driver and passenger characteristics, driving behavior and patterns, telematics data, and the like. Vehicle and individual characteristics and/or telematics data may be determined based on data received from traffic cameras, vehicle-based devices, personal mobile devices, telematics devices, and/or other data sources, including software applications. Based on the vehicle characteristics, individual characteristics, driving data and driving patterns, telematics data, and the like, content, such as digital display content or audio content, may be determined for output on various devices, such as electronic roadside displays to be viewable by the approaching vehicles, and/or other devices to be accessible by associated individuals via the other devices. Various techniques may be used to determine customized content. Additionally, certain systems may be interactive to allow user responses and follow-up content via on-board vehicle devices or other user devices.
34 Citations
18 Claims
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1. A method comprising:
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for each of a plurality of users; determining, by a first computing device, a second computing device associated with that user; sending, to the second computing device, instructions for a predetermined application, operating on the second computing device, to determine a second application, operating on the second computing device, which is configured to collect user driving data, wherein the second application is different from the predetermined application, and wherein the second application for a first user, of the plurality of users, is different from the second application of a second user, of the plurality of users; and sending to the second computing device, instructions for the predetermined application to send, to the first computing device, the user driving data collected by the second application and information identifying the second application; receiving, by the first computing device, a first bid to provide content to one or more users, of the plurality of users, wherein the first bid comprises bid criteria; matching, by the first computing device, the bid criteria to the user driving data received from the plurality of users and stored in a memory; determining, by the first computing device, one or more users associated with the matching user driving data; retrieving, by the first computing device, the content; and for each user of the determined one or more users; sending, by the first computing device and to the second computing device associated with that user, the content; and sending, to the second computing device and based on the information identifying the second application that collected the user driving data, instructions for the predetermined application to output the content via the second application. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A first computing device comprising:
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one or more processors; a communication interface; and at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause the first computing device to; for each of a plurality of users; determine a second computing device associated with that user; send, to the second computing device and via the communication interface, instructions for a predetermined application, operating on the second computing device, to determine a second application, operating on the second computing device, which is configured to collect user driving data, wherein the second application is different from the predetermined application, and wherein the second application for a first user, of the plurality of users, is different from the second application of a second user, of the plurality of users; and send, to the second computing device and via the communication interface, instructions for the predetermined application to send, to the first computing device, the user driving data collected by the second application and information identifying the second application; receive, via the communication interface, a first bid to provide content to one or more users of the plurality of users, wherein the first bid comprises bid criteria; match the bid criteria to the user driving data received from the plurality of users and stored in the at least one memory; determine one or more users associated with the matching user driving data; retrieve the content; for each user of the determined one or more users; send, to the second computing device associated with that user, the content; and send, to the second computing device, via the communication interface, and based on the information identifying the second application that collected the user driving data, instructions for the predetermined application to output the content via the second application. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A system comprising:
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one or more servers; and a first computing device, comprising; one or more first processors; a first communication interface; and at least one first memory storing computer-readable first instructions that, when executed by the one or more first processors, cause the first computing device to; for each of a plurality of users; determine a second computing device associated with that user; send, to the second computing device and via the first communication interface, instructions for a predetermined application, operating on the second computing device, to determine a second application, operating on the second computing device, which is configured to collect user driving data, wherein the second application is different from the predetermined application, and wherein the second application for a first user, of the plurality of users, is different from the second application of a second user, of the plurality of users; and send, to the second computing device and via the first communication interface, instructions for the predetermined application to send, to the first computing device, the user driving data collected by the second application and information identifying the second application; receive, from the one or more servers and via the first communication interface, a first bid to provide content to one or more users, of the plurality of users, wherein the first bid comprises bid criteria; match the bid criteria to the user driving data received from plurality of users and stored in the at least one first memory; determine one or more users associated with the matching user driving data; retrieve the content; for each user of the determined one or more users; send, to the second computing device associated with that user, the content; and send, to the second computing device, via the first communication interface, and based on the information identifying the second application that collected the user driving data, instructions for the predetermined application to output the content via the second application. - View Dependent Claims (16, 17, 18)
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Specification