Methods, systems and apparatus to generate market segmentation data with anonymous location data
First Claim
1. An apparatus to provide tailored advertisements to a mobile device, the apparatus comprising:
- a data analyzer to;
analyze first geographic indicators associated with a mobile device during a first time period of day to identify a first location associated with the mobile device, the first location identified based on a threshold number of repeated occurrences of the mobile device located at the first location during the first time period of day; and
analyze second geographic indicators associated with the mobile device during a second time period of day to identify a second location associated with the mobile device;
a segmentation application interface to associate the mobile device with a consumer classification segment associated with the first location based on the first geographic indicators; and
a segmentation manager to select an advertisement for presentation at the mobile device located in the second location based on the consumer classification segment associated with the first location.
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Accused Products
Abstract
Methods and apparatus are disclosed to determine a consumer classification segment. A disclosed example method involves generating, with a processor, a list of consumer classification segments based on geographic indicators associated with a mobile device, associating, with the processor, the mobile device with a first consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a first application was executed, and associating, with the processor, the mobile device with a second consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a second application was executed.
230 Citations
20 Claims
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1. An apparatus to provide tailored advertisements to a mobile device, the apparatus comprising:
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a data analyzer to; analyze first geographic indicators associated with a mobile device during a first time period of day to identify a first location associated with the mobile device, the first location identified based on a threshold number of repeated occurrences of the mobile device located at the first location during the first time period of day; and analyze second geographic indicators associated with the mobile device during a second time period of day to identify a second location associated with the mobile device; a segmentation application interface to associate the mobile device with a consumer classification segment associated with the first location based on the first geographic indicators; and a segmentation manager to select an advertisement for presentation at the mobile device located in the second location based on the consumer classification segment associated with the first location. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented method to provide tailored advertisements to a mobile device, the method comprising:
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analyzing, by executing instructions with a processor, first geographic indicators associated with a mobile device during a first time period of day to identify a first location associated with the mobile device, the first location identified based on a threshold number of repeated occurrences of the mobile device located at the first location during the first time period of day; analyzing, by executing instructions with the processor, second geographic indicators associated with the mobile device during a second time period of day to identify a second location associated with the mobile device; associating, by executing instructions with the processor, the mobile device with a consumer classification segment associated with the first location based on the first geographic indicators; and selecting, by executing instructions with the processor, an advertisement for presentation at the mobile device located at the second location based on the consumer classification segment associated with the first location. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible computer readable medium comprising computer readable instructions that, when executed, cause at least one processor to, at least:
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analyze first geographic indicators associated with a mobile device during a first time period of day to identify a first location associated with the mobile device, the first location identified based on a threshold number of repeated occurrences of the mobile device located at the first location during the first time period of day; analyze second geographic indicators associated with the mobile device during a second time period of day to identify a second location associated with the mobile device; associate the mobile device with a consumer classification segment associated with the first location based on the first geographic indicators; and select an advertisement for presentation at the mobile device located at the second location based on the consumer classification segment associated with the first location. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification