Dynamic predefined product reviews

• US 10,380,656 B2
• Filed: 02/27/2015
• Issued: 08/13/2019
• Est. Priority Date: 02/27/2015
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Akpala, Romi
• Primary Examiner(s): Ruhl, Dennis W
• Assistant Examiner(s): Crandall, Richard W.
• Application Number:
  US14/633,938
• Publication Number:
  US 20160253719A1
• Time in Patent Office: 1,628 Days
• Field of Search: 705347
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products

Abstract

In an example embodiment, user feedback on a purchased item is received from a user. Attributes of the purchased item are identified. Then relevant attributes are determined from the attributes, the determination of relevant attributes being based on user information regarding the user. Comments for the relevant attributes are generated based on the user feedback. The comments are then displayed to the user for selection and posting.

Claims

1. A method comprising:

causing presentation, within a graphical user interface of a computer system, of a plurality of graphical representations of different visible quantities, the graphical representations being selectable graphical user interface elements;

receiving non-textual user feedback on a purchased item from a user by detecting user selection, within the graphical user interface, of one of the plurality of graphical representations;

identifying attributes of the purchased item;

determining relevant attributes from the attributes, the determination of relevant attributes being based on user information regarding the user;

obtaining a plurality of potential comments based on the non-textual user feedback, the obtaining including querying a comment database;

selecting one or more of the plurality of potential comments based on the determined relevant attributes; and

causing the comments to be displayed, in the graphical user interface, alongside the user selected one of the plurality of graphical representations, to the user for selection and posting, each of the plurality of potential comments being displayed in a separately selectable user interface element.

2. The method of claim 1, the determining comprising:

obtaining user information regarding the user;

determining a user category for the user based on the user information;

weighting the identified attributes based on the user category; and

selecting n top attributes according to weight as relevant attributes.

3. The method of claim 2, the weighting the identified attributes also being based on item information.

4. The method of claim 3, the item information including an item category.

5. The method of claim 2, the determining the user category including matching the user information to profiling criteria in a data structure corresponding to the user category in a user category database.

6. The method of claim 1, wherein the user feedback includes an overall rating of satisfaction with the purchased item.

7. The method of claim 1, wherein the user feedback includes multiple ratings for specific categories of satisfaction with the purchased item.

8. The method of claim 1, wherein the graphical user interface is displayed on a mobile device having limited screen space.

9. A system comprising:

a feedback analysis module executable by one or more processors and configured to;

cause presentation, within a graphical user interface of a computer system, of a plurality of graphical representations of different visible quantities, the graphical representations being selectable graphical user interface elements;

receive non-textual user feedback on a purchased item from a user by detecting user selection, within the graphical user interface, of one of the plurality of graphical representations;

identify attributes of the purchased item;

determine relevant attributes from the attributes, the determination of relevant attributes being based on user information regarding the user;

a comment generator module executable by one or more processors and configured to;

obtain a plurality of potential comments based on the non-textual user feedback, the obtaining including querying a comment database;

select one or more of the plurality of potential comments based on the determined relevant attributes; and

cause the selected one or more of the plurality of potential comments to be displayed, in the graphical user interface, alongside the user selected one of the plurality of graphical representations, to the user for selection and posting, each of the plurality of potential comments being displayed in a separately selectable user interface element.

10. The system of claim 9, the determining comprising:

obtaining user information regarding the user;

determining a user category for the user based on the user information;

weighting the identified attributes based on the user category; and

selecting the n top attributes according to weight as relevant attributes.

11. The system of claim 10, the weighting of the identified attributes also being based on item information.

12. The system of claim 11, the item information including an item category.

13. The system of claim 10, the determining a user category including matching the user information to profiling criteria in a data structure corresponding to a user category in a user category database.

14. The system of claim 9, wherein the non-textual user feedback includes a rating on a scale from low to high, and wherein the selecting includes selecting a positive comment if the non-textual user feedback is closer to the high of the scale than to the low of the scale.

15. The system of claim 9, wherein the graphical user interface is displayed on a mobile device having limited screen space.

16. A non-transitory machine-readable storage medium comprising instructions, which when implemented by one or more machines, cause the one or more machines to perform operations comprising:

causing presentation, within a graphical user interface of a computer system, of a plurality of graphical representations of different visible quantities, the graphical representations being selectable graphical user interface elements;

receiving non-textual user feedback on a purchased item from a user by detecting selection, within the graphical user interface, of one of the plurality of graphical representations;

identifying attributes of the purchased item;

determining relevant attributes from the attributes, the determination of relevant attributes being based on user information regarding the user;

obtaining a plurality of potential comments based on the non-textual user feedback, the obtaining including querying a comment database;

selecting one or more of the plurality of potential comments based on the determined relevant attributes; and

causing the comments to be displayed, in the graphical user interface, alongside the user selected one of the plurality of graphical representations, to the user for selection and posting;

each of the plurality of potential comments being displayed in a separately selectable user interface element.

17. The non-transitory machine-readable storage medium of claim 16, the determining comprising:

obtaining user information regarding the user;

determining a user category for the user based on the user information;

weighting the identified attributes based on the user category; and

selecting the n top attributes according to weight as relevant attributes.

18. The non-transitory machine-readable storage medium of claim 17, the weighting the identified attributes also being based on item information.

19. The non-transitory machine-readable storage medium of claim 18, the item information including item category.

20. The non-transitory machine-readable storage medium of claim 17, the determining the user category including matching the user information to profiling criteria in a data structure corresponding to the user category in a user category database.

21. The non-transitory machine-readable storage medium of claim 16, wherein the user feedback includes an overall rating of satisfaction with the purchased item.

22. The non-transitory machine-readable storage medium of claim 16, wherein the graphical user interface is displayed on a mobile device having limited screen space.