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Tracking user interaction from a receiving device

  • US 10,382,807 B2
  • Filed: 07/20/2017
  • Issued: 08/13/2019
  • Est. Priority Date: 11/24/2010
  • Status: Active Grant
First Claim
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1. An apparatus for outputting a data construct including embedded temporal information, the apparatus comprising:

  • a storage medium operative to store audiovisual content that the apparatus receives via a first network at a first time, the audiovisual content corresponding to television content;

    a processing unit operative to receive a command to replay the audiovisual content from the storage medium;

    a matrix code module operatively connected to the processing unit, the matrix code module operative to generate a matrix code including a temporal identifier and a content identifier corresponding to the audiovisual content; and

    an output component operative to output, in response to the command to replay the audiovisual content, the audiovisual content and the matrix code for display at a second time with the matrix code overlaid on the audiovisual content;

    wherein the matrix code specifies whether the audiovisual content is displayed live or as a replay after being stored in the storage medium and, consequent to the audiovisual content being replayed, the matrix code, including the temporal identifier, specifies the second time at which the audiovisual content is replayed.

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