Delivery of branding content and customizations to a mobile communication device

• US 10,382,920 B2
• Filed: 06/26/2017
• Issued: 08/13/2019
• Est. Priority Date: 10/23/2013
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Urbanek, Robert E.
• Primary Examiner(s): Bui, Jonathan A
• Application Number:
  US15/633,737
• Publication Number:
  US 20170295450A1
• Time in Patent Office: 778 Days
• CPC Class Codes: H04M 1/72448 with means for adapting the functionality of the device according to specific conditions
• CPC Class Codes: H04W 4/50 Service provisioning or reconfiguring
• CPC Class Codes: H04W 8/20 Transfer of user or subscriber data
• CPC Class Codes: H04W 8/22 Processing or transfer of terminal data, e.g. status or physical capabilities

Abstract

Embodiments of the disclosure are directed to methods and systems for provisioning and/or customizing a mobile device. After a mobile device is purchased by a user, custom settings and information (or customization content) may be delivered to or accessed on the mobile device. In some embodiments, the customization content may be pre-loaded onto the device and access via a uniform resource identifier (or URI) string. In other embodiments, the customization content may be accessed from a remotely hosted location via a uniform resource locator (or URL) string. Additionally, customization content may be accessed via a combination of the above methods.

Claims

1. A method for provisioning a mobile device performed by an application on the mobile device, comprising:

during an initial set-up of the mobile device after the mobile device is purchased by a user, wirelessly receiving, at the mobile device from a wireless service provider, a provisioning payload that comprises a file locator of a plurality of file locators and at least some customization content, the mobile device comprising a plurality of different sets of pre-loaded customization content pre-loaded to a system memory partition of the mobile device prior to the mobile device being activated by the user, wherein each of the plurality of different sets of pre-loaded customization content corresponds to a different wireless service provider brand of a plurality of different wireless service provider brands, and wherein each of the plurality of file locators directs to only one of the plurality of different sets of pre-loaded customization content corresponding to one of the plurality of different wireless service brands;

accessing only one set of pre-loaded customization content of the plurality of different sets of pre-loaded customization content from the system memory partition of the mobile device based on the file locator, the set of pre-loaded customization content corresponding to a wireless service brand of the wireless service provider;

storing a copy of the set of pre-loaded customization content referenced by the file locator in a carrier memory partition of the mobile device; and

completing a customization and branding process of the mobile device to the wireless service brand using the copy of the set of pre-loaded customization content stored in the carrier memory partition.

2. The method of claim 1, wherein the file locator comprises an internal uniform resource identifier string.

3. The method of claim 1, wherein the set of pre-loaded customization content comprises branding content, and wherein the branding content comprises one or more of a graphic, an image, an audio file, a splash screen, an opening screen, a background, or a ring tone corresponding to the wireless services brand.

4. The method of claim 1, wherein the application comprises a customization client.

5. The method of claim 1, wherein at least three different sets of pre-loaded customization content corresponding to at least three different wireless service brands are pre-loaded on the mobile device.

6. The method of claim 1, further comprising removing the non-accessed sets of pre-loaded customization content from the system memory partition.

7. The method of claim 1, wherein the at least some customization content delivered in the provisioning payload comprises one or more of a customer service number, a messaging platform, an IP address and port number, a client identification, or market catalogs.

8. The method of claim 1, wherein a size of the provisioning payload is reduced because the set of pre-loaded customization content is pre-loaded on the mobile device.

9. A method for customizing a mobile device via an application on the mobile device, comprising:

during an initial set-up of the mobile device after the mobile device is purchased by a user, wirelessly receiving, at the mobile device from a wireless service provider, a provisioning payload that comprises a file locator of a plurality of file locators and at least some customization content, the mobile device comprising a plurality of different sets of pre-loaded customization content pre-loaded to a system memory partition of the mobile device prior to the mobile device being activated by the user, wherein each of the plurality of different sets of pre-loaded customization content corresponds to a different wireless service provider brand of a plurality of different wireless service provider brands, and wherein each of the plurality of file locators directs to only one of the plurality of different sets of pre-loaded customization content corresponding to one of the plurality of different wireless service brands;

accessing only one set of pre-loaded customization content of the plurality of different sets of pre-loaded customization content from the system memory partition of the mobile device based on the file locator, the set of pre-loaded customization content corresponding to a wireless service brand of the wireless service provider; and

completing a customization and branding process of the mobile device to the wireless service brand using the set of pre-loaded customization content stored in the system memory partition.

10. The method of claim 9, wherein the file locator comprises an internal uniform resource identifier string.

11. The method of claim 9, wherein the set of pre-loaded customization content comprises branding content, and wherein the branding content comprises one or more of a graphic, an image, an audio file, a splash screen, an opening screen, a background, or a ring tone corresponding to the wireless services brand.

12. The method of claim 9, further comprising:

storing a copy of the set of pre-loaded customization content referenced by the file locator in a carrier memory partition of the mobile device; and

subsequent to completing the customization and branding process, returning the mobile device to factory default settings, wherein the set of pre-loaded customization content persists in the carrier memory partition of the mobile device through the return to factory default settings.

13. The method of claim 9, wherein the application comprises a provisioning application.

14. A method for customizing a mobile device performed by an application on the mobile device, comprising:

during an initial set-up of the mobile device after the mobile device is purchased by a user, wirelessly receiving, at the mobile device from a wireless service provider, a provisioning payload that comprises a file locator of a plurality of file locators and a customization content, the mobile device comprising a plurality of different sets of pre-loaded customization content pre-loaded to a system memory partition of the mobile device prior to the mobile device being activated by the user, wherein each of the plurality of different sets of pre-loaded customization content corresponds to a different wireless service provider brand of a plurality of different wireless service provider brands, and wherein each of the plurality of file locators directs to only one of the plurality of different sets of pre-loaded customization content corresponding to one of the plurality of different wireless service brands;

accessing only one set of pre-loaded customization content of the plurality of different sets of pre-loaded customization content from the system memory partition of the mobile device based on the file locator, the set of pre-loaded customization content corresponding to a wireless service brand of the wireless service provider;

storing the customization content in the system memory partition on the mobile device; and

completing a customization and branding process for the mobile device to the wireless service brand using the customization content and the set of pre-loaded customization content.

15. The method of claim 14, wherein the file locator comprises an internal uniform resource identifier string.

16. The method of claim 14, wherein the set of pre-loaded customization content comprises branding content, and wherein the branding content comprises one or more of a graphic, an image, an audio file, a splash screen, an opening screen, a background, or a ring tone corresponding to the wireless services brand.

17. The method of claim 14, further comprising storing the set of pre-loaded customization content in a carrier memory partition of the mobile device.

18. The method of claim 17, further comprising, subsequent to completing the customization and branding process, returning the mobile device to factory default settings, wherein the set of pre-loaded customization content persists in the carrier memory partition of the mobile device through the return to factory default settings.

19. The method of claim 14, wherein the customization content delivered in the provisioning payload comprises one or more of a customer service number, a messaging platform, an IP address and port number, a client identification, or market catalogs.