Systems and methods for video content association

• US 10,387,544 B2
• Filed: 04/15/2014
• Issued: 08/20/2019
• Est. Priority Date: 04/11/2008
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Fisher, Michael
• Primary Examiner(s): Patel, Manglesh M
• Application Number:
  US14/253,146
• Publication Number:
  US 20140229812A1
• Time in Patent Office: 1,953 Days
• Field of Search: 715205, 715234, 715208
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present invention describes methods and apparatus to associate video content. An exemplary method includes creating a link on the webpage from a keyword to a video file. Additionally, the method involves displaying the video file when the link is activated. In addition, a system is provided for video content association.

Claims

1. A method for augmenting webpages to provide video content, the method comprising the following operations performed by at least one processor:

identifying, by a content parser, a plurality of keywords contained in a webpage;

generating a keyword association list;

receiving, at a remote processor, code from a browser comprising data corresponding to the identified keywords, video content related to the identified keywords, and a request for a video content package to be returned;

analyzing existing rules for video content related to the identified keywords;

modifying the webpage to include a link from at least one of the identified keywords contained in the webpage, the link providing access to first video content associated with the at least one identified keyword;

causing the first video content to be presented to a user in response to user interaction with the link on the webpage;

updating the link to provide access to second video content, the second video content being different from the first video content, wherein the link is updated when the second video content is dynamically prioritized based on the analyzed existing rules, over the first video content; and

subsequent to updating the link, causing the second video content to be presented to a user in response to user interaction with the link on the webpage;

wherein at least one of the first video content and the second video content are associated with advertising video content that is displayed in combination with the first video content or second video content.

2. The method of claim 1, wherein at least one of the first video content and the second video content comprise video content related to a topic that is associated with the at least one of the identified keywords.

3. The method of claim 2, wherein the advertising video content is a pre-roll advertisement displayed prior to the display of the first video content or the second video content.

4. The method of claim 3, wherein the second video content is further dynamically prioritized over the first video content based on the analyzed existing rules corresponding to a popularity ranking.

5. The method of claim 4, wherein the popularity ranking is based on tracked user data associated with the first and second video content.

6. The method of claim 4, wherein the first and second video content are presented in an inset frame and provide the user with control features to pause, fast forward, rewind and adjust the volume of the video.

7. The method of claim 4, wherein the first and second video content are associated with relevant keywords, tagged, and stored in a video library.

8. A tangibly embodied non-transitory computer-readable storage medium storing instructions that, when executed by at least one processor, cause the at least one processor to perform a method comprising:

identifying, by a content parser, a plurality of keywords contained in a webpage;

generating a keyword association list;

receiving code at a remote processor, the code comprising data corresponding;

to the identified keywords, video content related to the identified keywords, and a request for a video content package to be returned;

analyzing existing rules for video content related to the identified keywords;

modifying the webpage to include a link from at least one of the identified keywords contained in the webpage, the link providing access to first video content associated with the at least one identified keyword;

causing the first video content to be presented to a user in response to user interaction with the link on the webpage;

updating the link to provide access to second video content, the second video content being different from the first video content, wherein the link is updated when the second video content is dynamically prioritized based on the analyzed existing rules, over the first video content; and

subsequent to updating the link, causing the second video content to be presented to a user in response to user interaction with the link on the webpage;

wherein at least one of the first video content and the second video content are associated with advertising video content that is displayed in combination with the first video content or second video content.

9. The computer-readable storage medium of claim 8, wherein at least one of the first video content and the second video content comprise video content related to a topic that is associated with the at least one of the identified keywords.

10. The computer-readable storage medium of claim 9, wherein the advertising video content is a pre-roll advertisement displayed prior to the display of the first video content or the second video content.

11. The computer-readable storage medium of claim 10, wherein the second video content is further dynamically prioritized over the first video content based on the analyzed existing rules corresponding to a popularity ranking.

12. The computer-readable storage medium of claim 11, wherein the popularity ranking is based on tracked user data associated with the first and second video content.

13. The non-transitory computer-readable storage medium of claim 8, wherein the first and second video content are presented in an inset frame and provide the user with control features to pause, fast forward, rewind and adjust the volume of the video.

14. The non-transitory computer-readable storage medium of claim 8, wherein the first and second video content are associated with relevant keywords, tagged, and stored in a video library.

15. An apparatus comprising:

a storage medium storing instructions; and

at least one processor executing the stored instructions to;

identify, by a content parser, a plurality of keywords contained in a webpage;

generate a keyword association list;

receive code at a remote processor, the code comprising data corresponding;

to the identified keywords, video content related to the identified keywords, and a request for a video content package to be returned;

analyze existing rules for video content related to the identified keywords;

modify the webpage to include a link from at least one of the identified keywords contained in the webpage, the link providing access to first video content associated with the at least one identified keyword;

cause the first video content to be presented to a user in response to user interaction with the link on the webpage;

update the link to provide access to second video content, the second video content being different from the first video content, wherein the link is updated when the second video content is dynamically prioritized based on the analyzed existing rules, over the first video content; and

subsequent to updating the link, cause the second video content to be presented to a user in response to user interaction with the link on the webpage;

wherein at least one of the first video content and the second video content are associated with advertising video content that is displayed in combination with the first video content or second video content.

16. The apparatus of claim 15, wherein at least one of the first video content and the second video content comprise video content related to a topic that is associated with the at least one of the identified keywords.

17. The apparatus of claim 16, wherein the advertising video content is a pre-roll advertisement displayed prior to the display of the first video content or the second video content.

18. The apparatus of claim 17, wherein the second video content is further dynamically prioritized over the first video content based on the analyzed existing rules corresponding to a popularity ranking.

19. The apparatus of claim 15, wherein the first and second video content are presented in an inset frame and provide the user with control features to pause, fast forward, rewind and adjust the volume of the video.

20. The apparatus of claim 15, wherein the first and second video content are associated with relevant keywords, tagged, and stored in a video library.