Method and system for selecting and presenting web advertisements in a full-screen cinematic view

• US 10,387,891 B2
• Filed: 05/21/2007
• Issued: 08/20/2019
• Est. Priority Date: 10/17/2006
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Shoemaker, Austin
• Primary Examiner(s): Van Bramer, John
• Assistant Examiner(s): Pouncil, Darnell A
• Application Number:
  US11/751,577
• Publication Number:
  US 20080091526A1
• Time in Patent Office: 4,474 Days
• Field of Search: 705 141
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

In response to user input associated with a previously displayed reduced-size version of an advertisement displayed in connection with a slideshow, a fall-screen view of the advertisement is displayed, for example according to a rule-based or probabilistic system to improve the applicability of the advertisement to the content being viewed. A cost-per-view (CPV) advertising model monetizes user interaction with an advertisement that results in navigating a content viewer to a landing page displayed within the viewer such that context of original content being viewed within the viewer is preserved.

Claims

1. A method comprising:

identifying, by a computer system, a plurality of images within a web page displayed on a display screen of the computer system, the identifying being performed in response to receiving the web page at the computer system;

prefetching, by the computer system, the plurality of images from a remote server;

generating, by the computer system, a slideshow user interface that includes one image in the plurality of images in a larger size and a set of images in the plurality of images in a smaller size, wherein responsive to receiving, from a user, user input associated with an image of the set of images in the smaller size, causing the image to be displayed in the larger size, the set of images in the smaller size displayed along an edge of a window in a thumbnail strip, and wherein a first portion of the thumbnail strip displays a reduced-size version of an advertisement and a second portion of the thumbnail strip displays a reduced-size version of an image that is not an advertisement, the reduced-size version of the advertisement comprising a first advertisement in a sequence of advertisements, the sequence of advertisements selected via a probabilistic system applying a statistical model to match advertisement content with the plurality of images;

generating, by the computer system, in response to user input associated with the previously displayed reduced-size version of the advertisement displayed in connection with the slideshow, a full-screen view of the advertisement in the slideshow user interface, the full-screen view encompassing the entire display screen except for its edges, the edges comprising the edge comprising the thumbnail strip; and

enabling, by the computer system, a user to interact with the full-screen view of the advertisement in the slideshow user interface.

2. The method of claim 1, wherein the user input associated with the previously displayed reduced-size version of the advertisement comprises indicating the reduced-size version of the advertisement by a user input type selected from a group of user input types consisting of:

a mouse hover or a mouse click.

3. The method of claim 1, wherein the user input associated with the previously displayed reduced-size version of the advertisement comprises interaction with a contextual trigger.

4. The method of claim 3, wherein the contextual trigger comprises a contextual trigger type selected from a group of contextual trigger types consisting of:

a visual region on-screen, a speech recognition, an attentional cue, or a detectable indicator of interest.

5. The method of claim 1, wherein the advertisement adapts its content in response to information about the user.

6. The method of claim 1, wherein the advertisement adapts its behavior in response to information about the user.

7. The method of claim 1, wherein the reduced-size version of the advertisement is selected for display according to a system selected from a group of system types consisting of:

a rule-based system or the probabilistic system to improve the applicability of the advertisement to the content being viewed.

8. The method of claim 7, wherein the rule-based system accepts as input a set of parameters and applies a decision tree to select the reduced-size version of the advertisement to display.

9. The method of claim 7, wherein the rule-based system uses keyword matching.

10. The method of claim 1, wherein the probabilistic system takes into account at least one of:

the context of content being displayed, browsing and ad-interaction history of the user, or presentation histories of the advertisement.

11. A method comprising:

identifying, by a computer system, a plurality of images within a web page displayed on a display screen of the computer system, the identifying being performed in response to receiving the web page at the computer system;

prefetching, by the computer system, the plurality of images from a remote server;

generating, by the computer system, a slideshow user interface that includes one image in the plurality of images in a larger size and a set of images in the plurality of images in a smaller size, wherein responsive to receiving, from a user, user input associated with an image of the set of images in the smaller size, causing the image to be displayed in the larger size, the set of images in the smaller size displayed along an edge of a window in a thumbnail strip, and wherein a first portion of the thumbnail strip displays an advertisement and a second portion of the thumbnail strip displays zero advertisements, and wherein the one image in the larger size and the set of images in the smaller size are displayed simultaneously, the advertisement comprising a first advertisement in a sequence of advertisements, the sequence of advertisements selected via a probabilistic system applying a statistical model to match advertisement content with the plurality of images; and

responsive to receiving a user input associated with the advertisement being displayed in the thumbnail strip, generating, by the computer system, the advertisement in the larger size in the slideshow user interface.

12. The method of claim 11, wherein the thumbnail strip is displayed along the bottom edge of the window.

13. The method of claim 11, wherein the thumbnail strip is displayed along a side edge of the window.

14. The method of claim 11, wherein the right-most portion of the thumbnail strip is reserved to display the advertisement.

15. The method of claim 11, wherein the user input associated with the previously displayed reduced-size version of the advertisement comprises a click or a cursor hover.

16. The method of claim 11, wherein the thumbnail strip is retractable.

17. The method of claim 11, further comprising:

enabling a user to interact with the advertisement in the larger size in the slideshow user interface.

18. The method of claim 11, further comprising:

responsive to user interaction with the advertisement in the larger size in the slideshow user interface, generating an advertisement landing page such that context of the slideshow user interface is preserved.

19. A non-transitory computer-readable storage medium that when executed by a processor in communication with a display, performs a method comprising:

identifying, by the processor, a plurality of images within a web page displayed on a display screen of the computer system, the identifying being performed in response to receiving the web page at the computer system;

prefetching, by the processor, the plurality of images from a remote server;

generating, by the processor, a slideshow user interface that includes one image in the plurality of images in a larger size and a set of images in the plurality of images in a smaller size, wherein responsive to receiving, from a user, user input associated with an image of the set of images in the smaller size, causing the image to be displayed in the larger size, the set of images in the smaller size displayed along an edge of a window in a thumbnail strip, and wherein a first portion of the thumbnail strip displays a reduced-size version of an advertisement and a second portion of the thumbnail strip displays a reduced-size version of an image that is not an advertisement, the reduced-size version of the advertisement comprising a first advertisement in a sequence of advertisements, the sequence of advertisements selected via a probabilistic system applying a statistical model to match advertisement content with the plurality of images;

generating, by the processor, in response to user input associated with the previously displayed reduced-size version of the advertisement displayed in connection with the slideshow, a full-screen view of the advertisement in the slideshow user interface, the full-screen view encompassing the entire display screen except for its edges, the edges comprising the edge comprising the thumbnail strip; and

enabling a user to interact with the full-screen view of the advertisement in the slideshow user interface.

20. A computing device comprising:

a processor;

a display;

a storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising;

identification logic executed by the processor for identifying a plurality of images within a web page displayed on a display screen of the computer system, the identifying being performed in response to receiving the web page at the computer system;

prefetch logic executed by the processor for prefetching the plurality of images from a remote server;

user interface generating logic executed by the processor for generating a slideshow user interface that includes one image in the plurality of images in a larger size and a set of images in the plurality of images in a smaller size, wherein responsive to receiving, from a user, user input associated with an image of the set of images in the smaller size, causing the image to be displayed in the larger size, the set of images in the smaller size displayed along an edge of a window in a thumbnail strip, and wherein a first portion of the thumbnail strip displays a reduced-size version of an advertisement and a second portion of the thumbnail strip displays a reduced-size version of an image that is not an advertisement, the reduced-size version of the advertisement comprising a first advertisement in a sequence of advertisements, the sequence of advertisements selected via a probabilistic system applying a statistical model to match advertisement content with the plurality of images;

full-screen view generating logic executed by the processor for generating, in response to user input associated with the previously displayed reduced-size version of the advertisement displayed in connection with the slideshow, a full-screen view of the advertisement in the slideshow user interface, the full-screen view encompassing the entire display screen except for its edges, the edges comprising the edge comprising the thumbnail strip; and

generating logic executed by the processor for enabling a user to interact with the full-screen view of the advertisement in the slideshow user interface.