Method for identification of multimedia content elements and adding advertising content respective thereof
First Claim
1. A method for adding advertising content to multimedia content elements, comprising:
- receiving a request from a user device to identify a multimedia content element, the request including the multimedia content element;
generating, by a signature generator system, at least one signature respective of the multimedia content element;
identifying at least one concept matching the at least one signature;
wherein the at least one concept comprises (a) multiple signatures generated by the signature generator system, and (b) metadata related to the multiple signatures; and
wherein each matching concept comprises a matching signature that matches a signature respective of the multimedia content element;
determining, based on metadata related to each matching signature, at least one identifier associated with the multimedia content element respective of the at least one matching concept;
searching a database to identify at least one advertising content item associated with the at least one identifier; and
sending the at least one advertising content item together with the at least one identifier upon determination that the at least one advertising content item is associated with the at least one identifier.
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Abstract
A method and system for adding advertising content to multimedia content elements. The method comprises receiving a request from a user device to identify a multimedia content element, the request including the multimedia content element; generating at least one signature respective of the multimedia content element; identifying at least one concept matching the at least one signature; determining at least one identifier associated with the multimedia content element respective of the at least one matching concept; searching a database to identify at least one advertising content item associated with the at least one identifier; and sending the at least one advertising content item together with the at least one identifier upon determination that the at least one advertising content item is associated with the at least one identifier.
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Citations
18 Claims
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1. A method for adding advertising content to multimedia content elements, comprising:
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receiving a request from a user device to identify a multimedia content element, the request including the multimedia content element; generating, by a signature generator system, at least one signature respective of the multimedia content element; identifying at least one concept matching the at least one signature;
wherein the at least one concept comprises (a) multiple signatures generated by the signature generator system, and (b) metadata related to the multiple signatures; and
wherein each matching concept comprises a matching signature that matches a signature respective of the multimedia content element;determining, based on metadata related to each matching signature, at least one identifier associated with the multimedia content element respective of the at least one matching concept; searching a database to identify at least one advertising content item associated with the at least one identifier; and sending the at least one advertising content item together with the at least one identifier upon determination that the at least one advertising content item is associated with the at least one identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 17)
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11. A system for adding advertising content to multimedia content elements, comprising:
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a processing unit; a memory coupled to the processing unit, memory containing instructions therein that when executed by the system configures the system to; receive a request from a user device to identify a multimedia content element, the request including the multimedia content element; generate at least one signature respective of the multimedia content element; identify at least one concept matching the at least one signature;
wherein the at least one concept comprises (a) multiple signatures, and (b) metadata related to the multiple signatures; and
wherein each matching concept comprises a matching signature that matches a signature respective of the multimedia content element;determine, based on metadata related to each matching signature, at least one identifier associated with the multimedia content element respective of the at least one matching concept; searching a database to identify at least one advertising content item associated with the at least one identifier; and send the at least one advertising content item together with the at least one identifier upon determination that the at least one advertising content item is associated with the at least one identifier. - View Dependent Claims (12, 13, 14, 15, 16, 18)
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Specification