System and method for providing interactive advertisement

• US 10,387,949 B2
• Filed: 12/18/2017
• Issued: 08/20/2019
• Est. Priority Date: 12/23/2003
• Status: Expired due to Term

• Current Assignee: Roku, Inc.
• Original Assignee: Roku, Inc.
• Inventors: Huber, Thomas, Lemmons, Thomas, Zenoni, Ian, Hensgen, Debra
• Primary Examiner(s): Goodarzi, Nasser M
• Assistant Examiner(s): Ocak, Adil
• Application Number:
  US15/845,595
• Publication Number:
  US 20180158136A1
• Time in Patent Office: 610 Days
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

In example embodiments, a system and method for providing interactive advertisement is provided. In some embodiments, a component causes a video program having an interactive advertisement to be displayed to a user on a display screen. The interactive advertisement includes an enhanced content activator. In response to activation of the enhanced content activator by the user, enhanced advertisement information including at least one trigger is provisioned. The enhanced advertisement information is then caused to be displayed with the video program and the interactive advertisement. A selection by the user of the at least one trigger associated with the enhanced advertisement information is monitored. In response to selection of the at least one trigger, access to further content associated with the enhanced content information is provided.

Claims

1. A method comprising:

receiving, at a set-top box, a video program including a tag indicating an object in the video program which is to be overlaid;

determining one or more advertisers promoting the tagged object;

selecting an advertisement object, of one of the advertisers, associated with the tagged object;

overlaying a portion of the tagged object with the advertisement object in the video program;

causing the video program having an interactive advertisement to be displayed to a user on a display screen, the interactive advertisement including an enhanced content activator;

in response to activation of the enhanced content activator by the user, provisioning enhanced advertisement information including at least one trigger;

causing the enhanced advertisement information to be displayed with the video program and the interactive advertisement;

monitoring selection by the user of the at least one trigger associated with the enhanced advertisement information; and

in response to selection of the at least one trigger, providing access to further content associated with the enhanced advertisement information.

2. The method of claim 1, wherein the advertisement object is a logo of one of the advertisers.

3. The method of claim 1, wherein the overlaying is performed by t set-top box.

4. The method of claim 3, wherein the overlaying comprises:

determining a first audio corresponding to a portion of the video program associated with the overlaid portion of the tagged object;

determining a second audio associated with the advertisement object; and

replacing the first audio with the second audio.

5. The method of claim 1, wherein the providing comprises:

determining a border area of the video program; and

displaying the further content in the border area.

6. A system comprising:

a memory; and

at least one processor coupled to the memory and configured to;

receive, at a set-top box, a video program including a tag indicating an object in the video program which is to be overlaid;

determine one or more advertisers promoting the tagged object;

select an advertisement object, of one of the advertisers, associated with the tagged object;

overlay a portion of the tagged object with the advertisement object in the video program;

cause the video program having an interactive advertisement to be displayed to a user on a display screen, the interactive advertisement including an enhanced content activator;

in response to activation of the enhanced content activator by the user, provision enhanced advertisement information including at least one trigger;

cause the enhanced advertisement information to be displayed with the video program and the interactive advertisement;

monitor selection by the user of the at least one trigger associated with the enhanced advertisement information; and

in response to selection of the at least one trigger, provide access to further content associated with the enhanced advertisement information.

7. The system of claim 6, wherein the advertisement object is a logo of one of the advertisers.

8. The system of claim 6, wherein the overlaying is performed by the set-top box.

9. The system of claim 8, wherein the processor that overlays is configured to:

determine a first audio corresponding to a portion of the video program associated with the overlaid portion of the tagged object;

determine a second audio associated with the advertisement object; and

replace the first audio with the second audio.

10. The system of claim 6, wherein the processor that provides is configured to:

determine a border area of the video program; and

display the further content in the border area.

11. A non-transitory computer-readable device having instructions stored thereon that, when executed by at least one computing device;

cause the at least one computing device to perform operations comprising;

receiving, at a set-top box, a video program including a tag indicating an object in the video program which is to be overlaid;

determining one or more advertisers promoting the tagged object;

selecting an advertisement object, of one of the advertisers, associated with the tagged object;

overlaying a portion of the tagged object with the advertisement object in the video program;

causing the video program having an interactive advertisement to be displayed to a user on a display screen, the interactive advertisement including an enhanced content activator;

in response to activation of the enhanced content activator by the user;

provisioning enhanced advertisement information including at least one trigger;

causing the enhanced advertisement information to be displayed with the video program and the interactive advertisement;

monitoring selection by the user of the at least one trigger associated with the enhanced advertisement information; and

in response to selection of the at least one trigger, providing access to further content associated with the enhanced advertisement information.

12. The device of claim 11, wherein the advertisement object is a logo of one of the advertisers.

13. The device of claim 11, wherein the overlaying is performed by the set-top box.

14. The device of claim 13, wherein the overlaying comprises:

determining a first audio corresponding to a portion of the video program associated with the overlaid portion of the tagged object;

determining a second audio associated with the advertisement object; and

replacing the first audio with the second audio.

15. The device of claim 11, wherein the providing comprises:

determining a border area of the video program; and

displaying the further content in the border area.