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Augmenting web content to improve user experience

  • US 10,388,034 B2
  • Filed: 04/24/2017
  • Issued: 08/20/2019
  • Est. Priority Date: 04/24/2017
  • Status: Active Grant
First Claim
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1. A computer-implemented method for augmenting web content, the method comprising:

  • capturing physical interaction data of a user including an interaction timestamp related to a web page section of a web page;

    capturing biometric data of the user including a sensor timestamp and a location on the web page section from one or more biometric sensors;

    correlating the interaction timestamp with the sensor timestamp and location to determine an emotional state related to the web page section;

    aggregating, to determine an aggregated emotional state, the emotional state related to the web page section with a plurality of emotional states corresponding to a plurality of other users related to the web page section stored in a repository;

    assigning an augmentation indicator of a plurality of augmentation indicators to each emotional state of a plurality of emotional states; and

    augmenting, based on the aggregation, the web page section to display to an administrative user by indicating, on a heat map of the web page, the first web page section augmented using a first augmentation indicator indicating that the aggregated emotional state of the web page section exceeds a first percentage threshold corresponding to a first emotional state, and a second web page section augmented using a second augmentation indication indicating that the aggregated emotional states of the second web page exceeds a second percentage threshold corresponding to a second emotional state.

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