Augmenting web content to improve user experience
First Claim
1. A computer-implemented method for augmenting web content, the method comprising:
- capturing physical interaction data of a user including an interaction timestamp related to a web page section of a web page;
capturing biometric data of the user including a sensor timestamp and a location on the web page section from one or more biometric sensors;
correlating the interaction timestamp with the sensor timestamp and location to determine an emotional state related to the web page section;
aggregating, to determine an aggregated emotional state, the emotional state related to the web page section with a plurality of emotional states corresponding to a plurality of other users related to the web page section stored in a repository;
assigning an augmentation indicator of a plurality of augmentation indicators to each emotional state of a plurality of emotional states; and
augmenting, based on the aggregation, the web page section to display to an administrative user by indicating, on a heat map of the web page, the first web page section augmented using a first augmentation indicator indicating that the aggregated emotional state of the web page section exceeds a first percentage threshold corresponding to a first emotional state, and a second web page section augmented using a second augmentation indication indicating that the aggregated emotional states of the second web page exceeds a second percentage threshold corresponding to a second emotional state.
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Abstract
Approaches presented herein enable gathering time-annotated web interaction and sensor data of web pages to extrapolate responses to a web page and generating an aggregated map indicative of those responses for improving web page user experience. Specifically, time-annotated web page interaction data from an actual web page user is captured and recorded. Also, time-annotated biometric data related to the user'"'"'s web page interaction is captured and recorded using one or more biometric sensors. An emotional state of the user when viewing defined web page sections is determined based on the time-annotated physical interaction data and biometric data. The emotional states of users over a period of time are aggregated for each web page section to augment the web page sections.
23 Citations
20 Claims
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1. A computer-implemented method for augmenting web content, the method comprising:
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capturing physical interaction data of a user including an interaction timestamp related to a web page section of a web page; capturing biometric data of the user including a sensor timestamp and a location on the web page section from one or more biometric sensors; correlating the interaction timestamp with the sensor timestamp and location to determine an emotional state related to the web page section; aggregating, to determine an aggregated emotional state, the emotional state related to the web page section with a plurality of emotional states corresponding to a plurality of other users related to the web page section stored in a repository; assigning an augmentation indicator of a plurality of augmentation indicators to each emotional state of a plurality of emotional states; and augmenting, based on the aggregation, the web page section to display to an administrative user by indicating, on a heat map of the web page, the first web page section augmented using a first augmentation indicator indicating that the aggregated emotional state of the web page section exceeds a first percentage threshold corresponding to a first emotional state, and a second web page section augmented using a second augmentation indication indicating that the aggregated emotional states of the second web page exceeds a second percentage threshold corresponding to a second emotional state. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer program product for augmenting web content, the computer program product comprising a computer readable storage device, and program instructions stored on the computer readable storage device, to:
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capture physical interaction data of a user including an interaction timestamp related to a web page section of a web page; capture biometric data of the user including a sensor timestamp and a location on the web page section from one or more biometric sensors; correlate the interaction timestamp with the sensor timestamp and the location to determine an emotional state related to the web page section; aggregate, to determine an aggregated emotional state, the emotional state related to the web page section with a plurality of emotional states corresponding to a plurality of other users related to the web page section stored in a repository; assign an augmentation indicator of a plurality of augmentation indicators to each emotional state of a plurality of emotional states; and augment, based on the aggregation, the web page section to display to an administrative user by indicating, on a heat map of the web page, the first web page section augmented using a first augmentation indicator indicating that the aggregated emotional state of the web page section exceeds a first percentage threshold corresponding to a first emotional state, and a second web page section augmented using a second augmentation indication indicating that the aggregated emotional states of the second web page exceeds a second percentage threshold corresponding to a second emotional state. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer system for augmenting web content, the computer system comprising:
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a memory medium comprising program instructions; a bus coupled to the memory medium; and a processor for executing the program instructions, the instructions causing the system to; capture physical interaction data of a user including an interaction timestamp related to a web page section of a web page; capture biometric data of the user including a sensor timestamp and a location on the web page section from one or more biometric sensors; correlate the interaction timestamp with the sensor timestamp and the location to determine an emotional state related to the web page section; aggregate, to determine an aggregated emotional state, the emotional state related to the web page section with a plurality of emotional states corresponding to a plurality of other users related to the web page section stored in a repository; assign an augmentation indicator of a plurality of augmentation indicators to each emotional state of a plurality of emotional states; and augment, based on the aggregation, the web page section to display to an administrative user by indicating, on a heat map of the web page, the first web page section augmented using a first augmentation indicator indicating that the aggregated emotional state of the web page section exceeds a first percentage threshold corresponding to a first emotional state, and a second web page section augmented using a second augmentation indication indicating that the aggregated emotional states of the second web page exceeds a second percentage threshold corresponding to a second emotional state. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification