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System and method for selecting targets in an augmented reality environment

  • US 10,388,070 B2
  • Filed: 11/12/2015
  • Issued: 08/20/2019
  • Est. Priority Date: 05/01/2012
  • Status: Active Grant
First Claim
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1. A method for selecting, in an augmented reality platform, a target representing a physical object, via a mobile device, the method comprising:

  • detecting presence of one or more physical objects in the augmented reality platform in a perspective of a user, the perspective being captured by the mobile device;

    obtaining identifying information associated with the one or more physical objects in the augmented reality platform;

    prompting the user to select the target from the one or more physical objects detected in the augmented reality platform;

    prompting the user to enter a mode in which the mobile device receives an assistance from the user to perform the detection;

    in response to receiving a user input for selecting the target, transmitting the identifying information associated with the selected target to an external device; and

    based on information of a product corresponding to the selected target received from the external device, displaying information for conducting a transaction of the product,wherein the displayed information comprises an advertisement regarding the product and another similar product related to the product.

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