Method of providing digital content for users of physical items
First Claim
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1. A system for delivering digital content related to an article of apparel, the system comprising:
- an article of apparel;
an NFC chip affixed to the article of apparel, wherein the NFC chip stores identifying information of the article of apparel;
a remote computing device storing digital content related to the article of apparel;
an application configured to be executed by an NFC-enabled mobile computing device, wherein the application, when executed, causes the NFC-enabled mobile computing device to;
receive, from the NFC chip embedded in the apparel tag, the identifying information of the article of apparel;
request, from the remote computing device, first digital content related to the article of apparel using the identifying information of the article of apparel;
receive, from the remote computing device, the first digital content related to the article of apparel;
display, on a display of the NFC-enabled mobile computing device, the first digital content related to the article of apparel;
request, from the remote computing device, second digital content related to the article of apparel;
receive, from the remote computing device, the second digital content related to the article of apparel; and
display, on the display of the NFC-enabled mobile computing device, the second digital content related to the article of apparel, wherein the first digital content and the second digital content are different.
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Abstract
Systems, apparatuses, and methods are provided for enhancing users'"'"' overall experiences with physical items by supplementing their physical experiences with digital experiences. According to an embodiment, a user uses an electronic device to scan a smart tag associated with an item to obtain an item identifier of the item. The electronic device sends the item identifier to a server, which selects digital content related to the item and sends the selected digital content to the user'"'"'s electronic device for display.
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Citations
23 Claims
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1. A system for delivering digital content related to an article of apparel, the system comprising:
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an article of apparel; an NFC chip affixed to the article of apparel, wherein the NFC chip stores identifying information of the article of apparel; a remote computing device storing digital content related to the article of apparel; an application configured to be executed by an NFC-enabled mobile computing device, wherein the application, when executed, causes the NFC-enabled mobile computing device to; receive, from the NFC chip embedded in the apparel tag, the identifying information of the article of apparel; request, from the remote computing device, first digital content related to the article of apparel using the identifying information of the article of apparel; receive, from the remote computing device, the first digital content related to the article of apparel; display, on a display of the NFC-enabled mobile computing device, the first digital content related to the article of apparel; request, from the remote computing device, second digital content related to the article of apparel; receive, from the remote computing device, the second digital content related to the article of apparel; and display, on the display of the NFC-enabled mobile computing device, the second digital content related to the article of apparel, wherein the first digital content and the second digital content are different. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for delivering digital content related to an article of apparel, the system comprising:
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an item; a smart tag associated with the item, wherein the smart tag stores identifying information of the item; a remote computing device storing digital content related to the item; an application configured to be executed by a mobile computing device, wherein the application, when executed, causes the mobile computing device to; receive, from the smart tag, the identifying information of the item; request, from the remote computing device, first digital content related to the item using the identifying information of the item; receive, from the remote computing device, the first digital content related to the item; display, on a display of the mobile computing device, the first digital content related to the item; request, from the remote computing device, second digital content related to the item; receive, from the remote computing device, the second digital content related to the item; and display, on the display of the NFC-enabled mobile computing device, the second digital content related to the item, wherein the first digital content and the second digital content are different. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A system for delivering digital content related to an article of apparel, the system comprising:
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an item comprising a smart tag, wherein smart tag stores identifying information of the item; and an application configured to be executed by a mobile computing device, wherein the application, when executed, causes the mobile computing device to; receive, from the smart tag, the identifying information of the item; request, from a remote computing device, first digital content related to the item using the identifying information of the item; receive, from a remote computing device, the first digital content related to the item; display, on a display of the mobile computing device, the first digital content related to the item; request, from the remote computing device, second digital content related to the item; receive, from the remote computing device, the second digital content related to the item; and display, on the display of the NFC-enabled mobile computing device, the second digital content related to the item, wherein the first digital content and the second digital content are different. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23)
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Specification