Methods and apparatus to create a panel of media device users
First Claim
1. A non-transitory machine readable medium comprising instructions which, when executed, cause a machine to at least:
- instruct a media provider to instrument an application with monitoring instructions;
receive a unique identifier and an application identifier from a media device executing the instrumented application, the unique identifier and the application identifier received without collecting any personally identifiable information;
create a master frame corresponding to media devices that have executed the instrumented application;
determine a skip rate representing a rate at which media devices in the master frame are to be selected to join a panel;
assign the media device from the master frame into a first test cell based on a random value and the skip rate;
select a first recruitment interface associated with the first test cell, the first recruitment interface different from a second recruitment interface associated with a second test cell; and
instruct the instrumented application to, in response to the instrumented application being executed for a first time after a threshold period of time since an initial execution of the instrumented application has elapsed, display the first recruitment interface to a user associated with the selected media device requesting the user to join the panel.
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Abstract
Methods and apparatus to create a panel of media device users are disclosed. An example method includes instructing, from a central facility, a media provider to instrument an application with monitoring instructions. A unique identifier and an application identifier are received from a media device executing the monitoring instructions. A master frame corresponding to media devices that have executed the monitoring instructions is created. A skip rate representing a rate at which media devices in the master frame are to be selected to join the panel is determined. The media device is selected from the master frame based on a random value and the skip rate. The monitoring instructions associated with the selected media device are instructed to display a recruitment interface to a user associated with the selected media device requesting the user to join the panel.
90 Citations
20 Claims
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1. A non-transitory machine readable medium comprising instructions which, when executed, cause a machine to at least:
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instruct a media provider to instrument an application with monitoring instructions; receive a unique identifier and an application identifier from a media device executing the instrumented application, the unique identifier and the application identifier received without collecting any personally identifiable information; create a master frame corresponding to media devices that have executed the instrumented application; determine a skip rate representing a rate at which media devices in the master frame are to be selected to join a panel; assign the media device from the master frame into a first test cell based on a random value and the skip rate; select a first recruitment interface associated with the first test cell, the first recruitment interface different from a second recruitment interface associated with a second test cell; and instruct the instrumented application to, in response to the instrumented application being executed for a first time after a threshold period of time since an initial execution of the instrumented application has elapsed, display the first recruitment interface to a user associated with the selected media device requesting the user to join the panel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method to create a panel of media device users, the method comprising:
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instructing, from a central facility, a media provider to instrument an application with monitoring instructions; receiving a unique identifier and an application identifier from a media device executing the instrumented application, the unique identifier and the application identifier received without collecting any personally identifiable information; creating a master frame corresponding to media devices that have executed the instrumented application; determining a skip rate representing a rate at which media devices in the master frame are to be selected to join the panel; assigning, at the central facility, the media device from the master frame into a first test cell based on a random value and the skip rate; selecting a first recruitment interface associated with the first test cell, the first recruitment interface different from a second recruitment interface associated with a second test cell; instructing the instrumented application to, in response to the instrumented application being executed for a first time after a threshold period of time since an initial execution of the instrumented application has elapsed, display the first recruitment interface to a user associated with the selected media device requesting the user to join the panel. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification