Billboard containing encoded information

• US 10,395,155 B2
• Filed: 11/04/2016
• Issued: 08/27/2019
• Est. Priority Date: 11/06/2015
• Status: Active Grant

• Current Assignee: Wei Shen
• Original Assignee: Wei Shen
• Inventors: Shen, Wei
• Primary Examiner(s): Le, Thien M
• Application Number:
  US15/773,250
• Publication Number:
  US 20180330211A1
• Time in Patent Office: 1,026 Days
• Field of Search: 235494
• CPC Class Codes: G06K 19/06037 multi-dimensional coding
• CPC Class Codes: G06K 19/06046 Constructional details
• CPC Class Codes: G06K 19/06093 the marking being constructed out of a plurality of similar markings, e.g. a plurality of barcodes randomly oriented on an object
• CPC Class Codes: G06K 7/10386 the interrogation device being of the portable or hand-handheld type, e.g. incorporated in ubiquitous hand-held devices such as PDA or mobile phone, or in the form of a portable dedicated RFID reader
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G09F 15/02 Bills, posters, or the like therefor

Abstract

A billboard containing encoded information comprising: a billboard body comprising a front face presenting an advertisement content; and a plurality of color blocks being distributed in a preset mode on the front face and each of which individually covering a part of the front face, wherein the plurality of color blocks are encoded as color geometric graphic code elements and the entire front face can be optically identified and decoded to obtain the encoded information when captured by a mobile terminal, and the encoded information or the information decoded by the mobile terminal and imported to a web page is associated with the advertisement content. The billboard containing the encoded information allows a user, at a normal viewing distance, to scan, identify and decode the billboard to obtain the encoded information and to perform an image indexing, thereby further improving the publicity effect of the advertisement.

Claims

1. A billboard containing encoded information, the billboard comprising:

a billboard body having a front face presenting advertisement content;

a plurality of color blocks, the plurality of color blocks being distributed in a preset mode on the front face and each of which individually covering a part of the front face,

wherein the plurality of color blocks are encoded as color geometric graphic code elements and the entire front face can be optically identified and decoded to obtain the encoded information when captured by a mobile terminal, and wherein the encoded information, or the information decoded by the mobile terminal and imported to a web page, is associated with the advertisement content.

2. The billboard as claimed in claim 1, wherein the front face of the billboard body is substantially rectangular.

3. The billboard as claimed in claim 2, further comprising at least one locating geometric graphic block as a locating code element.

4. The billboard as claimed in claim 3, wherein the at least one locating geometric graphic block is of three locating geometric graphic blocks, and wherein the three locating geometric graphic blocks are disposed respectively in three corners of the front face.

5. The billboard as claimed in claim 3, wherein the area of each of the locating geometric graphic blocks is no more than 1/20 of the area of the front face of the billboard body.

6. The billboard as claimed in claim 5, wherein the area of each of the locating geometric graphic blocks is no more than 1/40 of the area of the front face of the billboard body.

7. The billboard as claimed in claim 2, wherein the plurality of color blocks are distributed along with at least one edge of the front face of the billboard body.

8. The billboard as claimed in claim 2, wherein the plurality of color blocks are distributed along with at least two edges of the front face of the billboard body.

9. The billboard as claimed in claim 1, wherein the front face of the billboard body is a surface of an object, and the front face presents substantially a plane.

10. The billboard as claimed in claim 1, wherein the billboard body is made of a flexible material or a rigid material.

11. The billboard as claimed in claim 1, wherein the plurality of color blocks are lithographed, printed, sprayed, pressed, engraved, glued, etched, projected or removably and magnetically attached on the front face.

12. The billboard as claimed in claim 1, wherein the shape of the plurality of color blocks is substantially the same, and the shape is a circle, a polygon, a semi-circle, an oval, a semi-oval or a combination thereof.

13. The billboard as claimed in claim 12, wherein the polygon comprises a triangle, a square, a rectangle or a trapezoid.

14. The billboard as claimed in claim 1, wherein the area of each of the plurality of color blocks is not the same, and wherein the area of the smallest block is no less than ¼

of the area of the biggest block.

15. The billboard as claimed in claim 1, wherein the area of each of the plurality of color blocks is the same.

16. The billboard as claimed in claim 1, wherein the area of each of the plurality of color blocks is no more than 1/20 of the area of the front face of the billboard body.

17. The billboard as claimed in claim 16, wherein the area of each of the plurality of color blocks is no more than 1/40 of the area of the front face of the billboard body.

18. The billboard as claimed in claim 1, wherein number of the plurality of color blocks is greater than or equal to 3.

19. The billboard as claimed in claim 1, wherein number of the plurality of color blocks is 6, 8, 9, 10, 11, 12, 13, 14, 15 or 16.

20. The billboard as claimed in claim 1, wherein the mobile terminal is a smart phone.

21. The billboard as claimed in claim 1, wherein the area of the front face of the billboard body is larger than 0.2 m².

22. The billboard as claimed in claim 1, wherein the area of the front face of the billboard body is larger than 0.5 m².