System and method for interactive marketing
First Claim
1. A method, comprising:
- receiving, at a gateway communicably coupled between a web server and a wireless public land mobile communication network (PLMN) distinct from the Internet, a first transaction, identifying a mobile communication device, the mobile communication device being addressable via the internet, and comprising a mobile communication device identifier;
storing, in a location other than on the mobile communication device;
the mobile communication device identifying information received in association with the first transaction, the first transaction particularized to the mobile communication device based at least in part on the mobile communication device identifier; and
other information related to the first transaction;
in association with a subsequent transaction;
receiving, at the web server, a command and the communication device identifier over the Internet from the mobile communication device; and
translating the subsequent transaction and received command to the web server;
completing the subsequent transaction at the web server by using;
the mobile communication device identifying information received in association with the subsequent transaction;
the stored mobile communication device identifying information; and
the stored information related to the first transaction.
10 Assignments
0 Petitions
Accused Products
Abstract
A system and method of interactive, location-based presentation and advertising that enables users with wireless network addressable communications devices to control multi-media content on network addressable screens and enables marketers to track, monitor and respond to users interactions in real time. A Proxy Gateway directs a network addressable client PC, connected to a digital display, to serve local content or pull content from one or more web servers. A wireless, network addressable device, typically a mobile phone, is used to communicate commands to the physically remote Proxy Gateway. The Proxy Gateway bridges between the communications device and the display by interpreting the commands from the communications device, forwarding them to the client PC which may pull content from the appropriate web server, or display native message content.
33 Citations
13 Claims
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1. A method, comprising:
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receiving, at a gateway communicably coupled between a web server and a wireless public land mobile communication network (PLMN) distinct from the Internet, a first transaction, identifying a mobile communication device, the mobile communication device being addressable via the internet, and comprising a mobile communication device identifier; storing, in a location other than on the mobile communication device; the mobile communication device identifying information received in association with the first transaction, the first transaction particularized to the mobile communication device based at least in part on the mobile communication device identifier; and other information related to the first transaction; in association with a subsequent transaction; receiving, at the web server, a command and the communication device identifier over the Internet from the mobile communication device; and translating the subsequent transaction and received command to the web server; completing the subsequent transaction at the web server by using; the mobile communication device identifying information received in association with the subsequent transaction; the stored mobile communication device identifying information; and the stored information related to the first transaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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Specification