Augmented reality electronic device using facial recognition functionality and displaying shopping reward at retail locations

• US 10,395,292 B1
• Filed: 04/30/2014
• Issued: 08/27/2019
• Est. Priority Date: 04/30/2014
• Status: Active Grant

• Current Assignee: Wells Fargo Bank NA (Wells Fargo & Company)
• Original Assignee: Wells Fargo Bank NA (Wells Fargo & Company)
• Inventors: Graham, Marsha Lynn, Robinson, Laurie Ann, Eidam, Kourtney
• Primary Examiner(s): Seibert, Christopher B
• Application Number:
  US14/265,620
• Time in Patent Office: 1,945 Days
• CPC Class Codes: G06Q 30/0623 Item investigation

Abstract

A method implemented on an augmented reality (AR) electronic device includes identifying a retail store at a current location of a user of the AR electronic device. An identity of the retail store is sent to a server computer. Information is received from the server computer regarding rewards card programs offered by the retail store. The information regarding the rewards card programs offered by the retail store is displayed on the AR electronic device.

Claims

1. A method implemented on an augmented reality (AR) electronic device, the method comprising:

using facial recognition functionality on the AR electronic device to identify a user of the AR electronic device;

after the user is identified using the facial recognition, receiving, at the AR electronic device, a verbal command to obtain information regarding rewards card programs offered at a current location of the user of the AR electronic device;

as a result of receiving the verbal command, receiving at the AR electronic device a picture of indicia of a retail store at the current location of the user of the AR electronic device;

identifying the retail store from the picture of the indicia;

sending the identity of the retail store to a server computer;

receiving from the server computer information regarding rewards card programs offered by the retail store that accept one or more rewards cards that the user possesses;

displaying, on a display of the AR electronic device, the information regarding the rewards card programs offered by the retail store;

providing, on the display of the AR electronic device, a list of payment cards and rewards cards that the user possesses that offer an optimized combination of rewards for products at the retail store location;

receiving from the server computer information regarding rewards card programs offered for the user at similar retail stores at other locations near the current location that offer better prices or discounts than at the retail store; and

displaying on the AR electronic device a list of the retail stores at the other locations that offer rewards card programs for the user that offer the better prices or discounts than at the retail store.

2. The method of claim 1, further comprising:

identifying the user of the AR electronic device;

sending the identity of the user to the server computer;

receiving from the server computer information regarding rewards card programs offered by the retail store that are available to the user; and

displaying on the AR electronic device the information regarding the rewards card programs offered by the retail store that are available to the user.

3. The method of claim 1, further comprising:

receiving information from the server computer regarding employment discount programs available to the user at the retail store; and

displaying on the AR electronic device the information regarding the employment discount programs available to the user at the retail store.

4. The method of claim 1, further comprising:

using the AR electronics device to scan an optical code or a logo of a product at the retail store; and

displaying on the AR electronic device rewards card rewards that are available for purchasing the product.

5. The method of claim 4, further comprising displaying one or more alternate products for which rewards card rewards are available.

6. The method of claim 4, further comprising displaying on the AR electronic device information regarding payment card rewards available to the user for purchasing the product.

7. The method of claim 4, further comprising displaying an indication of whether the product may be expensed on an expense report.

8. The method of claim 4, further comprising displaying on the AR electronic device a graphic indicating whether the product is affordable to the user.

9. An augmented reality (AR) device comprising:

a processing unit; and

system memory, the system memory including instructions which, when executed by the processing unit, cause the AR device to;

identify a product;

use facial recognition functionality on the AR electronic device to identify a user of the AR device;

after the user is identified using the facial recognition, receive, at the AR device, a verbal command to obtain information regarding rewards card programs offered at a current location of the user of the AR device;

as a result of receiving the verbal command, obtain a global positioning system (GPS) location of a retail store at the retail store location;

using the GPS location, obtaining an identity of the retail store;

send the identity of the product, the identity of the retail store and the identity of the user to a server computer;

receive from the server computer information regarding payment cards and loyalty card programs for the user for the product at the retail store;

display, on a display of the AR device, a list of one or more combination of payment cards and loyalty cards owned by the user that offer rewards for purchasing the product, one of the combinations being a combination that offers a best price for the product;

display, on the display of the AR device, one or more alternate products of a similar product category as the product for which one or more payment cards or loyalty cards for the user may be used;

display, on the display of the AR device, an identity of one more alternate retail stores in a vicinity of the location of the retail store that offer better rewards than the retail store for using the payment cards and loyalty cards of the user; and

display, on the display of the AR device, a recommendation as to which of the one or more alternate retail stores offer the better rewards than the retail store.