Personalized network searching

• US 10,398,898 B2
• Filed: 04/20/2017
• Issued: 09/03/2019
• Est. Priority Date: 12/03/2003
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Badros, Gregory Joseph, Lawrence, Stephen
• Primary Examiner(s): Lewis, Cheryl
• Application Number:
  US15/492,513
• Publication Number:
  US 20170323021A1
• Time in Patent Office: 866 Days
• CPC Class Codes: A61N 1/36003 of motor muscles, e.g. for walking assistance
• CPC Class Codes: A61N 1/36017 with leads or electrodes penetrating the skin
• CPC Class Codes: A61N 1/36021 for treatment of pain
• CPC Class Codes: A61N 1/36057 adapted for stimulating afferent nerves
• CPC Class Codes: A61N 1/36071 Pain
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

Claims

1. A system to search network-based search objects, comprising one or more servers to:

generate a personalized search object comprising a plurality of uniform resource locators (URLs), the personalized search object associated with a user of a client device;

receive a search query from the client device, the search query comprising a plurality of search terms;

generate, based on the search query, a first search result based on a search of a respective content item associated with each of the plurality of URLs in the personalized search object;

generate, based on the search query, a second search result based on a search of a general search object with the plurality of search terms;

select a first content item based on the first search result; and

transmit, to the client device, the first content item and a result list comprising a plurality of content items based on the second search result.

2. The system of claim 1, wherein the personalized search object comprises a respective rating for each of the plurality of URLs.

3. The system of claim 2, comprising:

the one or more servers configured to generate the first search result based on the respective rating for each of the plurality of URLs.

4. The system of claim 2, comprising:

the one or more servers configured to reduce the respective rating for each of the plurality of URLs based on a time since the respective rating was added to the personalized search object.

5. The system of claim 1, comprising:

the one or more servers configured to merge the first content item based on the first search result and the result list comprising the plurality of content items based on the second search result.

6. The system of claim 1, comprising the one or more servers configured to:

receive, from the client device, a message comprising a URL; and

update the personalized search object to include the URL.

7. The system of claim 1, comprising the one or more servers configured to:

receive a rating associated with one of the plurality of URLs from a second client device not associated with the user; and

generate the first search result based on the rating associated with the one of the plurality of URLs from the second client device not associated with the user.

8. The system of claim 1, wherein the general search object comprises a plurality of global indices.

9. The system of claim 1, comprising the one or more servers configured to:

identify a cluster based on the personalized search object; and

select the first content item based on the cluster.

10. The system of claim 1, comprising the one or more servers configured to:

receive an annotation associated with one of the plurality of URLs; and

add the annotation of the personalized search object.

12. The method of claim 1, wherein the personalized search object comprises a respective rating for each of the plurality of URLs.

13. The method of claim 2, comprising:

generating, by the one or more servers, the first search result based on the respective rating for each of the plurality of URLs.

14. The method of claim 2, comprising:

reducing, by the one or more servers, the respective rating for each of the plurality of URLs based on a time since the respective rating was added to the personalized search object.

15. The method of claim 1, comprising:

merging, by the one or more servers, the first content item based on the first search result and the result list comprising the plurality of content items based on the second search result.

16. The method of claim 1, comprising:

receiving, by the one or more servers and from the client device, a request comprising a URL; and

updating, by the one or more servers, the personalized search object to include the URL.

17. The method of claim 1, comprising:

receiving, by the one or more servers, a rating associated with one of the plurality of URLs from a second client device not associated with the user; and

generating, by the one or more servers, the first search result based on the rating associated with the one of the plurality of URLs from the second client device not associated with the user.

18. The method of claim 1, wherein the general search object comprises a plurality of global indices.

19. The method of claim 1, comprising:

identifying, by the one or more servers, a cluster based on the personalized search object; and

selecting, by the one or more servers, the first content item based on the cluster.

20. The method of claim 1, comprising:

receiving, by the one or more servers, an annotation associated with one of the plurality of URLs; and

adding, by the one or more servers, the annotation of the personalized search object.

11. A method to search network-based search objects, comprising:

generating, by one or more servers each comprising at least one processor, a personalized search object comprising a plurality of uniform resource locators (URLs), the personalized search object associated with a user of a client device;

receiving, by the one or more servers, a search query from the client device, the search query comprising a plurality of search terms;

generating, by the one or more servers and based on the search query, a first search result based on a search of a respective content item associated with each of the plurality of URLs in the personalized search object;

generating, by the one or more servers and based on the search query, a second search result based on a search of a general search object with the plurality of search terms;

selecting, by the one or more servers, a first content item based on the first search result; and

transmitting, by the one or more servers to the client device, the first content item and a result list comprising a plurality of content items based on the second search result.