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Rule-based extraction, transformation, and loading of data between disparate data sources

  • US 10,402,420 B2
  • Filed: 06/05/2015
  • Issued: 09/03/2019
  • Est. Priority Date: 10/04/2012
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • accessing, by a computing system, an operational log to detect an update to a transactional database, wherein the transactional database updates the operational log when transactional data is received, the transactional data generated when Internet marketing is performed and comprising an attribute for a keyword, an ad, a group that includes certain keywords or ads, or a marketing campaign;

    performing, by the computing system and in response to detecting the update, operations comprising;

    extracting a subset of data from the operational log without accessing the transactional database, wherein the extracting includes identifying attribute-based data corresponding to the attribute, andtransforming the extracted subset of data into transformed data by aggregating the subset of data having a same attribute value for the attribute and occurring within a specific time range;

    accessing, by the computing system, a data object having an attribute field and a metrics field corresponding to the specific time range, the data object being indexed by the attribute field; and

    updating, by the computing system, the data object by adding the transformed data to the attribute field and adding metrics data from an analytics database to the metrics field, the metrics data corresponding to the specific time range.

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