Color-related social networking recommendations using affiliated colors

• US 10,402,917 B2
• Filed: 06/07/2017
• Issued: 09/03/2019
• Est. Priority Date: 06/26/2014
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Haitani, Robert Yuji, Blackburn, Jenny Ann, Dorner, Charles Shearer, Manolis, Eva, Ong, Timothy Andrew
• Primary Examiner(s): Chou, Alan S
• Application Number:
  US15/616,797
• Publication Number:
  US 20170270620A1
• Time in Patent Office: 818 Days
• Field of Search: 709205
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods are provided for generating social networking recommendations. A color preference of a first user may be determined from a color palette of a first image associated with the user and/or a color palette of an item associated with the user. Other users may be identified that have a similar color preference as the first user based at least in part on the determined color preference of the first user. Interactions between the first user and one or more other users having similar color preferences with respect to the first user may be facilitated. A social networking recommendation may be generated with respect to the one or more other users having similar color preferences with respect to the first user.

Claims

1. A system comprising:

a data store configured to at least store computer-executable instructions; and

a hardware processor in communication with the data store, the hardware processor configured to execute the computer-executable instructions to at least;

access color preference information of a first user, the color preference information including at least a first image associated with the first user;

process the first image to generate a first affiliated color palette associated with the first image, wherein the first affiliated color palette is a color palette having a first color corresponding to a color in a color palette for the first image and one or more additional colors not in the color palette corresponding to the first image, the one or more additional colors determined based at least in part on the one or more additional colors exceeding a threshold color distance from the first color;

identify other users having a similar color preference as the first user based at least in part on the first affiliated color palette; and

generate a recommendation for the first user with respect to at least one of the identified other users having a similar color preference with respect to the first user.

2. The system of claim 1, wherein the first affiliated color palette is determined from metadata associated with the first image.

3. The system of claim 1, wherein the first affiliated color palette is determined by identifying a plurality of representative colors and associated weights from a color distribution corresponding to the first image.

4. The system of claim 1, wherein the one or more additional colors is determined further based at least in part on a rating for another color palette to which the one or more additional colors is included.

5. The system of claim 4, wherein the rating corresponds to a number of votes or a weight associated with a number of votes.

6. The system of claim 1, wherein the hardware processor is further configured to execute the computer-executable instructions to at least access item purchase information associated with the first user, the item purchase information including color palette information regarding a purchased item, wherein the identification of the other users having a similar color preference as the first user is based at least in part on the item purchase information including the color palette information.

7. The system of claim 1, wherein the hardware processor is further configured to execute the computer-executable instructions to at least:

identify a first plurality of affiliated color palettes associated with the first user; and

rank the first plurality of affiliated color palettes to correspond to a determined color palette preference of the first user;

wherein identifying other users having a similar color preference as the first user is based at least in part on ranking the first plurality of affiliated color palettes.

8. A computer-implemented method comprising:

under control of a hardware computing device configured with specific computer-executable instructions,

accessing color preference information of a first user, the color preference information including at least a first image associated with the first user;

processing the first image to generate a first affiliated color palette associated with the first image, wherein the first affiliated color palette is a color palette having a first color corresponding to a color in a color palette for the first image and one or more additional colors not in the color palette corresponding to the first image, the one or more additional colors determined based at least in part on the one or more additional colors exceeding a threshold color distance from the first color;

identifying other users having a similar color preference as the first user based at least in part on the first affiliated color palette; and

generating a recommendation for the first user with respect to at least one of the identified other users having a similar color preference with respect to the first user.

9. The computer-implemented method of claim 8, wherein the first affiliated color palette is determined from metadata associated with the first image.

10. The computer-implemented method of claim 8, wherein the first affiliated color palette is determined by identifying a plurality of representative colors and associated weights from a color distribution corresponding to the first image.

11. The computer-implemented method of claim 8, wherein the one or more additional colors is determined further based at least in part on a rating for another color palette to which the one or more additional colors is included.

12. The computer-implemented method of claim 11, wherein the rating corresponds to a number of votes or a weight associated with a number of votes.

13. The computer-implemented method of claim 8 further comprising accessing item purchase information associated with the first user, the item purchase information including color palette information regarding a purchased item, wherein the identification of the other users having a similar color preference as the first user is based at least in part on the item purchase information including the color palette information.

14. The computer-implemented method of claim 8 further comprising:

identify a first plurality of affiliated color palettes associated with the first user; and

rank the first plurality of affiliated color palettes to correspond to a determined color palette preference of the first user;

wherein identifying other users having a similar color preference as the first user is based at least in part on ranking the first plurality of affiliated color palettes.

15. A non-transitory computer-readable storage medium storing computer-executable instructions that when executed by a processor perform operations comprising:

accessing color preference information of a first user, the color preference information including at least a first image associated with the first user;

processing the first image to generate a first affiliated color palette associated with the first image, wherein the first affiliated color palette is a color palette having a first color corresponding to a color in a color palette for the first image and one or more additional colors not in the color palette corresponding to the first image, the one or more additional colors determined based at least in part on the one or more additional colors exceeding a threshold color distance from the first color;

identifying other users having a similar color preference as the first user based at least in part on the first affiliated color palette; and

generating a recommendation for the first user with respect to at least one of the identified other users having a similar color preference with respect to the first user.

16. The non-transitory computer-readable storage medium of claim 15, wherein the first image is associated with an item purchased by the first user.

17. The non-transitory computer-readable storage medium of claim 15, wherein the operation of processing the first image to generate a first affiliated color palette associated with the first image further comprises an operation of determining the first affiliated color palette from metadata associated with the first image.

18. The non-transitory computer-readable storage medium of claim 15, wherein the operation of processing the first image to generate a first affiliated color palette associated with the first image further comprises an operation of determining the first affiliated color palette by identifying a plurality of representative colors and associated weights from a color distribution corresponding to the first image.

19. The non-transitory computer-readable storage medium of claim 15 further comprising operations that when executed by the processor access item purchase information associated with the first user, the item purchase information including color palette information regarding a purchased item, wherein the identification of the other users having a similar color preference as the first user is based at least in part on the item purchase information including the color palette information.

20. The non-transitory computer-readable storage medium of claim 15 further comprising operations that when executed by the processor:

identify a first plurality of affiliated color palettes associated with the first user; and

rank the first plurality of affiliated color palettes to correspond to a determined color palette preference of the first user;

wherein identifying other users having a similar color preference as the first user is based at least in part on the ranking of the first plurality of affiliated color palettes.