Transmission apparatus and method, reception apparatus and method, and transmission and reception system

• US 10,405,022 B2
• Filed: 09/15/2015
• Issued: 09/03/2019
• Est. Priority Date: 08/30/2010
• Status: Active Grant

• Current Assignee: Saturn Licensing LLC (Sony Group Corp.)
• Original Assignee: Saturn Licensing LLC (Sony Group Corp.)
• Inventors: Yamagishi, Yasuaki, Kitazato, Naohisa
• Primary Examiner(s): Le, Hung D
• Application Number:
  US14/854,267
• Publication Number:
  US 20160007064A1
• Time in Patent Office: 1,449 Days
• Field of Search: None
• CPC Class Codes: H04H 60/13 Arrangements for device control affected by the broadcast information
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/73 using meta-information
• CPC Class Codes: H04N 21/2362 Generation or processing of Service Information [SI]
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/8166 involving executable data, e.g. software arrangements for executing specific programs G06F9/44; broadcasting computer programmes in broadcast systems H04H20/91; involving the movement of software or configuration parameters H04L67/34

Abstract

Disclosed herein is a transmission apparatus for distributing a content to a client, including a script generation section configured to generate a script for obtaining user side answer information representative of an answer of a user of the client to a question regarding liking of the user, a trigger generation section configured to generate trigger information regarding execution of the script by the client, and a transmission section configured to transmit the trigger information and the script to the client in response to distribution of a first content to the client and transmitting, in response to distribution of a second content different from the first content to the client, provider side answer information representative of an answer set by a provider which provides the first or second content to the question regarding the liking of the user to the client.

Claims

1. A reception apparatus, comprising:

a receiver configured to receive first content from a service provider; and

circuitry configured to

process the received first content for display to a user as the first content is received by the receiver,

execute an application that is associated with a predetermined portion of the first content while the first content is being displayed to the user, wherein the application causes the circuitry to prompt the user to provide an answer to a question provided by the service provider,

store answer information representative of the answer provided by the user to the question in a memory of the reception apparatus,

receive metadata of second content from the service provider,

after receiving the metadata of the second content, compare the metadata of the second content with the stored answer information,

determine whether to download the second content for playback selection by the user based on whether the stored answer information corresponds to the metadata of the second content, and

download the second content for playback selection by the user based on a result of the determination.

2. The reception apparatus according to claim 1, wherein the circuitry is configured to

determine whether to download the second content for the playback selection by the user based on whether the metadata of the second content includes information that matches the stored answer information.

3. The reception apparatus according to claim 1, wherein the receiver is a terrestrial broadcast receiver that is configured to receive the first content, the second content, and the metadata of the second content.

4. The reception apparatus according to claim 1, wherein the second content is not processed for display to the user as the second content is being received.

5. The reception apparatus according to claim 1, wherein the application causes the circuitry to store the answer information representative of the answer provided by the user in the memory in association with a predetermined question identifier of the question, and

the metadata of the second content includes the predetermined question identifier and an answer to the question, corresponding to the predetermined question identifier, that is set by the service provider for the second content.

6. A method of a reception apparatus for downloading content, the method comprising:

receiving, by a receiver of the reception apparatus, first content from a service provider;

processing the received first content for display to a user as the first content is received by the receiver;

executing, by circuitry of the reception apparatus, an application that is associated with a predetermined portion of the first content while the first content is being displayed to the user, the application causing the circuitry to prompt the user to provide an answer to a question provided by the service provider;

storing answer information representative of the answer provided by the user to the question in a memory of the reception apparatus;

receiving metadata of second content from the service provider;

after receiving the metadata of the second content, comparing the metadata of the second content with the stored answer information;

determining, by the circuitry, whether to download the second content for playback selection by the user based on whether the stored answer information corresponds to the metadata of the second content; and

downloading, by the circuitry, the second content for playback selection by the user based on a result of the determination.

7. The method according to claim 6, wherein the determining comprises:

determining whether to download the second content based on whether the metadata of the second content includes information that matches the stored answer information.

8. The method according to claim 6, wherein

the receiver is a terrestrial broadcast receiver.

9. The method according to claim 6, wherein the second content is not processed for display to the user as the second content is being received.

10. The method according to claim 6, wherein the storing comprises:

storing, in response to the application, the answer provided by the user in the memory in association with a predetermined question identifier of the question, wherein

the metadata of the second content includes the predetermined question identifier and an answer to the question, corresponding to the predetermined question identifier, that is set by the service provider for the second content.

11. A transmission apparatus, comprising:

circuitry configured to

transmit first content from a service provider to a reception apparatus;

provide an application to be executed by the reception apparatus and that is associated with a predetermined portion of the first content while the first content is being displayed to a user of the reception apparatus, wherein the application causes the reception apparatus to prompt the user to provide an answer to a question;

generate metadata that is associated with second content from the service provider that is downloadable by the reception apparatus; and

transmit the metadata of the second content to the reception apparatus, wherein

after receiving the metadata of the second content from the transmission apparatus, the reception apparatus compares the metadata of the second content with the answer provided by the user and determines whether to download the second content for playback selection by the user based on whether the answer provided by the user to the question corresponds to the metadata of the second content.

12. The transmission apparatus according to claim 11, wherein the circuitry includes a terrestrial broadcast transmitter that is configured to transmit the first content and the second content.

13. The transmission apparatus according to claim 11, wherein the circuitry is configured to generate the metadata of the second content based on the question.

14. The transmission apparatus according to claim 11, wherein the circuitry is configured to transmit the first content for display in real-time and transmit the second content for display at a different time.

15. The transmission apparatus according to claim 11, wherein

the application causes the reception apparatus to store the answer information representative of the answer provided by the user in a memory in association with a predetermined question identifier of the question, and

the metadata of the second content includes the predetermined question identifier and an answer to the question, corresponding to the predetermined question identifier.

16. A method of a transmission apparatus for providing content, comprising:

transmitting, by circuitry of the transmission apparatus, first content from a service provider to a reception apparatus;

providing, by the circuitry, an application to be executed by the reception apparatus and that is associated with a predetermined portion of the first content while the first content is being displayed to a user of the reception apparatus, wherein the application causes the reception apparatus to prompt the user to provide an answer to a question;

generating, by the circuitry, metadata that is associated with second content from the service provider that is downloadable by the reception apparatus; and

transmitting the metadata of the second content to the reception apparatus, wherein

after receiving the metadata of the second content from the transmission apparatus, the reception apparatus compares the metadata of the second content with the answer provided by the user and determines whether to download the second content for playback selection by the user based on whether the answer provided by the user to the question corresponds to the metadata of the second content.

17. The method according to claim 16, further comprising:

transmitting, by the circuitry, the first content and the second content, wherein

the circuitry includes a terrestrial broadcast transmitter.

18. The method according to claim 16, wherein the generating comprises:

generating the metadata of the second content based on the question.

19. The method according to claim 16, wherein

the transmitting the first content includes transmitting the first content for display in real-time, and

the transmitting the second content includes transmitting the second content for display at a different time.

20. The method according to claim 16, wherein

the application causes the reception apparatus to store the answer information representative of the answer provided by the user in a memory in association with a predetermined question identifier of the question, and

the metadata of the second content includes the predetermined question identifier and an answer to the question, corresponding to the predetermined question identifier.