Method and system for delivering offers to users of electronic privilege cards
First Claim
1. A method performed in a server computer residing in a communications network, the server computer including a memory and a processor, the method comprising:
- receiving, into the memory, input data comprising first data representing a plurality of offer identifiers representing one or more offers and second data representing identifiers for a plurality of targeted electronic privilege cards to receive the one or more offers, wherein the input data associates each of the offer identifiers with one or more of the identifiers of the targeted electronic privilege cards;
receiving, from an electronic device from among a plurality of electronic devices communicatively linked to the communications network, a request to connect with the server computer;
connecting with electronic device in response to the request;
after connecting;
determining whether any of the targeted electronic privilege cards is stored on the electronic device by receiving identifiers of electronic privilege cards stored on the electronic device and accessing offer identifiers from the input data as a function of the received identifiers; and
in response to determining the electronic device stores one of the targeted electronic privilege cards to receive an offer, generating, as a function of at least the input data, one or more specific data items representing the offer which has been customized to a user associated with the targeted electronic privilege card, the one or more specific data items including the offer identifier of the offer and the identifier of the targeted electronic privilege card to receive the offer;
transmitting the one or more specific data items, only for offers associated with the targeted electronic privilege cards determined to be on the electronic device, over the communication network from the server computer to the electronic device such that the electronic device associates the offer identifier with the electronic privilege card.
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Accused Products
Abstract
A method for delivering customized data items to users of electronic privilege cards includes receiving a customized data item to be delivered to a user having an electronic privilege card, identifying the electronic device storing the targeted user'"'"'s electronic privilege card, and transmitting the customized data item to the electronic device. In one embodiment, the data item is an offer or coupon that the user may redeem from an entity associated with the electronic privilege card, such as a retailer or service provider. In another embodiment, the electronic device storing the electronic privilege card is a mobile telephone.
11 Citations
11 Claims
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1. A method performed in a server computer residing in a communications network, the server computer including a memory and a processor, the method comprising:
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receiving, into the memory, input data comprising first data representing a plurality of offer identifiers representing one or more offers and second data representing identifiers for a plurality of targeted electronic privilege cards to receive the one or more offers, wherein the input data associates each of the offer identifiers with one or more of the identifiers of the targeted electronic privilege cards; receiving, from an electronic device from among a plurality of electronic devices communicatively linked to the communications network, a request to connect with the server computer; connecting with electronic device in response to the request; after connecting; determining whether any of the targeted electronic privilege cards is stored on the electronic device by receiving identifiers of electronic privilege cards stored on the electronic device and accessing offer identifiers from the input data as a function of the received identifiers; and in response to determining the electronic device stores one of the targeted electronic privilege cards to receive an offer, generating, as a function of at least the input data, one or more specific data items representing the offer which has been customized to a user associated with the targeted electronic privilege card, the one or more specific data items including the offer identifier of the offer and the identifier of the targeted electronic privilege card to receive the offer; transmitting the one or more specific data items, only for offers associated with the targeted electronic privilege cards determined to be on the electronic device, over the communication network from the server computer to the electronic device such that the electronic device associates the offer identifier with the electronic privilege card. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A communications system comprising:
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a server computer comprising at least a processor and a memory; a plurality of mobile devices communicatively interconnected with the server computer by a communication network, each mobile device associated with a different user and comprising at least a processor and a memory, the memory of each mobile device including one or more electronic privilege cards for the user of the mobile device, the server computer being programmed to; receive, into the memory of the server computer, input data comprising first data representing a plurality of offer identifiers representing one or more offers and second data representing identifiers for a plurality of targeted electronic privilege cards to receive the offers, at least some of the targeted electronic privilege cards including electronic privilege cards stored among the plurality of mobile devices, wherein the input data associates each of the offer identifiers with one or more of the identifiers of the targeted electronic privilege cards; each mobile device being programmed to transmit a request to connect to the server computer over the communication network, the server computer being further programmed to, in response to receiving a request to connect from a mobile device from among the plurality of mobile devices; determine, by the processor of the server computer, whether any of the targeted electronic privilege cards is stored among the plurality of electronic privilege cards stored on the mobile device by receiving identifiers of electronic privilege cards stored on the electronic device and accessing offer identifiers from the input data as a function of the received identifiers; in response to determining the mobile device stores one of the targeted electronic privilege cards to receive an offer, generate, by the processor and as a function of at least the input data, one or more specific data items representing the offer and customized for the user of the mobile device, the one or more specific data items including the offer identifier of the offer and an identifier of the targeted electronic privilege card to receive the offer; and transmit the one or more specific data items, only for offers associated with the targeted electronic privilege cards determined to be on the electronic device, over the communication network from the server computer to the mobile device; and each mobile device being programmed to, receive one or more specific data items transmitted from the server computer, and in response to receiving the one or more specific data items associate the one or more specific data items with the targeted electronic privilege card in the memory of the mobile device based on at least the identifier of the targeted electronic privilege card included in the specific data item. - View Dependent Claims (11)
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Specification