System and methods for determining location of consumer product displays with wireless beacons using known wireless beacon locations
First Claim
1. A method for assessing a location of a display for displaying one or more consumer products, comprising:
- determining, at a remote server, a retail location of a first display for displaying one or more consumer product;
receiving, in a mobile device at the retail location, a first wireless signal comprising a first data packet with a unique identifier associated with a first wireless beacon, the first wireless signal being broadcast by the first wireless beacon, wherein the first wireless beacon is located on a first circuit board coupled to the first display, and wherein the first display is associated with a selected campaign for the consumer products;
receiving, in the mobile device, a second wireless signal comprising a second data packet with a second unique identifier associated with a second wireless beacon, the second wireless signal being broadcast by the second wireless beacon, wherein the second wireless beacon is located on a second circuit board coupled to a second display for displaying one or more consumer products, wherein the second display is associated with the selected campaign;
transmitting, from the mobile device to the remote server, a third data packet comprising the first unique identifier from the first wireless beacon and the second unique identifier from the second wireless beacon, the third data packet being transmitted in response to the mobile device receiving the first and second data packets, wherein the first and second unique identifiers are transmitted in the third data packet by a software package installed on the mobile device;
receiving, at the remote server, the third data packet, anddetermining, at the remote server, a location of the second display is the retail location of the first display based on receiving both the first unique identifier and the second unique identifier in the third data packet from the mobile device, wherein the retail location of the second display in unknown to the remote server prior to the receiving of the third data packet.
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Accused Products
Abstract
Systems and methods for using wireless beacons in displays that display consumer products to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. A first wireless signal from a first display may be received by a mobile device. The mobile device may also receive a second wireless signal from a second display at the same retail location. The mobile device may provide the first and second unique identifiers to a remote server. The remote server may know the location of one of the displays and assess the retail location of the other display based on the receiving both unique identifiers from the same retail location.
139 Citations
20 Claims
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1. A method for assessing a location of a display for displaying one or more consumer products, comprising:
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determining, at a remote server, a retail location of a first display for displaying one or more consumer product; receiving, in a mobile device at the retail location, a first wireless signal comprising a first data packet with a unique identifier associated with a first wireless beacon, the first wireless signal being broadcast by the first wireless beacon, wherein the first wireless beacon is located on a first circuit board coupled to the first display, and wherein the first display is associated with a selected campaign for the consumer products; receiving, in the mobile device, a second wireless signal comprising a second data packet with a second unique identifier associated with a second wireless beacon, the second wireless signal being broadcast by the second wireless beacon, wherein the second wireless beacon is located on a second circuit board coupled to a second display for displaying one or more consumer products, wherein the second display is associated with the selected campaign; transmitting, from the mobile device to the remote server, a third data packet comprising the first unique identifier from the first wireless beacon and the second unique identifier from the second wireless beacon, the third data packet being transmitted in response to the mobile device receiving the first and second data packets, wherein the first and second unique identifiers are transmitted in the third data packet by a software package installed on the mobile device; receiving, at the remote server, the third data packet, and determining, at the remote server, a location of the second display is the retail location of the first display based on receiving both the first unique identifier and the second unique identifier in the third data packet from the mobile device, wherein the retail location of the second display in unknown to the remote server prior to the receiving of the third data packet. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transient computer-readable medium including instructions that, when executed by one or more processors, causes the one or more processors to perform a method, comprising:
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determining, at a remote server, a retail location of a first display for displaying one or more consumer product; receiving, in a mobile device at the retail location, a first wireless signal comprising a first data packet with a first unique identifier associated with a first wireless beacon, the first wireless signal being broadcast by the first wireless beacon, wherein the first wireless beacon is located on a first circuit board coupled to the first display, and wherein the first display is associated with a selected campaign for the consumer products; receiving, in the mobile device, a second wireless signal comprising a second data packet with a second unique identifier associated with a second wireless beacon, the second wireless signal being broadcast by the second wireless beacon, wherein the second wireless beacon is located on a second circuit board coupled to a second display for displaying one or more consumer products, wherein the second display is associated with the selected campaign; transmitting, from the mobile device to the remote server, a third data packet comprising the first unique identifier from the first wireless beacon and the second unique identifier from the second wireless beacon, the third data, packet being transmitted in response to the mobile device receiving the first and second data packets, wherein the first and second unique identifiers are transmitted in the third data packet by a software package installed on the mobile device; receiving, at the remote server, the third data packet; and determining, at the remote server, a location of the second display is the retail location of the first display based on receiving both the first unique identifier and the second unique identifier in the third data packet from the mobile device, wherein the retail location of the second display is unknown to the remote server prior to the receiving of the third data packet. - View Dependent Claims (9, 10, 11, 12)
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13. A server configured to determine a location of a display for displaying one or more consumer products, comprising:
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a processor; a wireless transceiver; and
a memory cache;wherein the server is configured to; determine a retail location of a first display for displaying one or more consumer products, wherein the first display is associated with a selected campaign for the consumer products; receive, from a mobile device positioned at the retail location, a data packet comprising a first unique identifier associated with a first wireless beacon and a second unique identifier associated with a second wireless beacon, wherein the first and second unique identifiers are transmitted in the data packet by a software package installed on the mobile device, wherein the first unique identifier has been received by the mobile device in a first wireless signal broadcast by the first wireless beacon, the first wireless beacon being located on a first circuit board coupled to the first display, wherein the second unique identifier has been received by the mobile device in a second wireless signal broadcast by the second wireless beacon, the second wireless beacon being located on a second circuit board coupled to a second display for displaying one or more consumer products, wherein the second display is associated with the selected campaign for the consumer products; and determine a location of the second display is the retail location of the first display based on receiving both the first unique identifier and the second unique identifier in the data packet from the mobile device, wherein the retail location of the second display is unknown to the server prior to the receiving of the data packet. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification