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Methods and systems to meter media content presented on a wireless communication device

  • US 10,412,427 B2
  • Filed: 04/02/2018
  • Issued: 09/10/2019
  • Est. Priority Date: 03/27/2006
  • Status: Active Grant
First Claim
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1. An apparatus to generate media metering information, comprising:

  • a display to present selectable options for a user to select one of a plurality of levels of anonymity to be used in association with generating the media metering information indicative of media presentations;

    a processor to;

    access an anonymity selection of one of the levels of anonymity, the levels of anonymity including a no anonymity level, a partial anonymity level, and a total anonymity level, the no anonymity level corresponding to providing demographic information, the partial anonymity level corresponding to providing only a device identifier or a postal zip code, and the total anonymity level corresponding to providing none of the demographic information, the device identifier, and the postal zip code; and

    update the display to present a user interface screen in response to a user-selection of the no anonymity level, the user interface screen to obtain user input of the demographic information; and

    a metering information generator to generate the media metering information in association with the anonymity selection.

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