Methods and systems to meter media content presented on a wireless communication device
First Claim
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1. An apparatus to generate media metering information, comprising:
- a display to present selectable options for a user to select one of a plurality of levels of anonymity to be used in association with generating the media metering information indicative of media presentations;
a processor to;
access an anonymity selection of one of the levels of anonymity, the levels of anonymity including a no anonymity level, a partial anonymity level, and a total anonymity level, the no anonymity level corresponding to providing demographic information, the partial anonymity level corresponding to providing only a device identifier or a postal zip code, and the total anonymity level corresponding to providing none of the demographic information, the device identifier, and the postal zip code; and
update the display to present a user interface screen in response to a user-selection of the no anonymity level, the user interface screen to obtain user input of the demographic information; and
a metering information generator to generate the media metering information in association with the anonymity selection.
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Abstract
An apparatus to generate media metering information includes a display to present selectable options for a user to select one of a plurality of levels of anonymity to be used in association with generating the media metering information indicative of media content presentations; a processor to access an anonymity selection of one of the levels of anonymity, the levels of anonymity including no anonymity, partial anonymity, and total anonymity; and a metering information generator to generate the media metering information in association with the anonymity selection.
166 Citations
16 Claims
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1. An apparatus to generate media metering information, comprising:
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a display to present selectable options for a user to select one of a plurality of levels of anonymity to be used in association with generating the media metering information indicative of media presentations; a processor to; access an anonymity selection of one of the levels of anonymity, the levels of anonymity including a no anonymity level, a partial anonymity level, and a total anonymity level, the no anonymity level corresponding to providing demographic information, the partial anonymity level corresponding to providing only a device identifier or a postal zip code, and the total anonymity level corresponding to providing none of the demographic information, the device identifier, and the postal zip code; and update the display to present a user interface screen in response to a user-selection of the no anonymity level, the user interface screen to obtain user input of the demographic information; and a metering information generator to generate the media metering information in association with the anonymity selection. - View Dependent Claims (2, 3, 4, 5)
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6. An article of manufacture comprising machine-readable instructions that, when executed by a processor, cause the processor to at least:
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request a user to select one of a plurality of levels of anonymity from selectable options of a display to be used in association with generating media metering information indicative of media presentations; access an anonymity selection of one of the levels of anonymity, the levels of anonymity including a no anonymity level, a partial anonymity level, and a total anonymity level, the no anonymity level corresponding to providing demographic information, the partial anonymity level corresponding to providing only a device identifier or a postal zip code, and the total anonymity level corresponding to providing none of the demographic information, the device identifier, and the postal zip code; update the display to present a user interface screen in response to user-selection of the no anonymity level, the user interface screen to obtain user input of the demographic information; and generate the media metering information in association with the anonymity selection. - View Dependent Claims (7, 8, 9, 10)
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11. A method to generate media metering information, comprising:
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requesting, by executing an instruction with a processor, a user to select one of a plurality of levels of anonymity from selectable options of a display to be used in association with generating the media metering information indicative of media presentations; accessing, by executing an instruction with the processor, an anonymity selection of one of the levels of anonymity, the levels of anonymity including a no anonymity level, a partial anonymity level, and a total anonymity level, the no anonymity level corresponding to providing demographic information, the partial anonymity level corresponding to providing only a device identifier or a postal zip code, and the total anonymity level corresponding to providing none of the demographic information, the device identifier, and the postal zip code; update, by executing an instruction with the processor, the display to present a user interface screen in response to user-selection of the no anonymity level, the user interface screen to obtain user input of the demographic information; and generating, by executing an instruction with the processor, the media metering information in association with the anonymity selection. - View Dependent Claims (12, 13, 14, 15, 16)
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Specification