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Methods and apparatus for determining audience metrics across different media platforms

  • US 10,412,469 B2
  • Filed: 10/20/2016
  • Issued: 09/10/2019
  • Est. Priority Date: 12/17/2015
  • Status: Active Grant
First Claim
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1. An apparatus to determine media access sessions, comprising:

  • a record locator to access, in a data store, a first media impression record indicative of a first media access segment including a first start time and a first end time, and a second media impression record indicative of a second media access segment including a second start time and a second end time, the first and second media access segments corresponding to media presented via a media presentation device; and

    a view counter to;

    determine a time period separating the first and second media access segments, the time period defined by the first end time of the first media access segment and the second start time of the second media access segment, the time period defining a duration during which the media was not presented at the media presentation device between the first and second media access segments;

    when the time period separating the first and second media access segments does not exceed a threshold, update at least one of the first media impression record or the second media impression record in the data store to indicate that the first and second media access segments are associated with a same first media access session, the threshold corresponding to a maximum duration between adjacent media access segments for the adjacent media access segments to be considered part of a same media access session; and

    when the time period separating the first and second media access segments exceeds the threshold, update the second media impression record to indicate an association between the second media access segment and a second media access session, the second media access session being different from a first media access session corresponding to the first media access segment, at least one of the record locator or the view counter is implemented by a logic circuit.

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