Systems and methods involving integration/creation of search results media modules

• US 10,417,289 B2
• Filed: 06/12/2013
• Issued: 09/17/2019
• Est. Priority Date: 06/12/2012
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Imbruce, Doug, Bossola, Owen, Knutsson, Rasmus, Chheng, Tommy, El Hattab, Hakim
• Primary Examiner(s): Beausoliel, Jr., Robert W
• Assistant Examiner(s): Santos, Pedro J
• Application Number:
  US13/916,562
• Publication Number:
  US 20170193107A1
• Time in Patent Office: 2,288 Days
• Field of Search: 705 1454, 705 1466, 707E17121, 707999003, 707E17102, 707E17108, 707706, 707728, 707707
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

Provided herein are mixed-media modules with functional layers that can be used to provided additional information to targeted audience. Systems and methods are disclosed for performing processing involved with search, such as processing search information to return search results. In one exemplary implementation, there is provided a method for processing information to return search results including mixed-media media presentation(s) selectable by a user. Moreover, such method may involve user interaction to manipulate the presentation, display various media and/or effect other functionality. Further implementations may involve generation of interactive, visually rich mixed-media content of high information density providing improved user experience and/or improved value to various participants.

Claims

1. A method comprising:

generating, by a processor, a search results page including search results to a user in response to a first search query, the generating the search results page comprising inserting an interactive multimedia presentation, the interactive multimedia presentation supplemental to an initial search results page and comprising a plurality of video, text, or image content items related to the first search query and separate from the content of the initial search results page;

providing, by the processor for display via the search results page, the interactive multimedia presentation;

providing, by the processor as a function of a first interaction of the user with the interactive multimedia presentation, user access to content selected from a group of content types consisting of third-party information, web sites, content, applications, and other multimedia, the access to content provided without navigating away from the search results page; and

providing, by the processor as a function of a second interaction of the user with the interactive multimedia presentation, functionality configured to receive a new search query via a search box embedded within the interactive multimedia presentation and update the interactive multimedia presentation based on results responsive to the new search query, wherein the new search query is generated based on a selection by the user of one of the video, text, or images present in the interactive multimedia presentation.

2. The method of claim 1, wherein the processor is configured to process, as the second interaction, receipt of a gesture by the user on a mobile device.

3. The method of claim 2, wherein the gesture comprises a tap of a portion, button, or link of the interactive multimedia presentation.

4. The method of claim 2, wherein the gesture comprises a swipe or scroll of a portion, button or link of the interactive multimedia presentation.

5. The method of claim 1, wherein the search results comprise advertisements provided as a function of the user'"'"'s first interaction with the interactive multimedia presentation.

6. The method of claim 1, wherein the search results comprise advertisements provided as a function of the user'"'"'s second interaction with the interactive multimedia presentation.

7. The method of claim 1, wherein the providing of the interactive multimedia presentation for display via the search results page further comprises providing, by the processor, the interactive multimedia presentation for display in the search results page in an expanded view.

8. The method of claim 1, wherein the interactive multimedia presentation is a narrative multimedia presentation.

9. The method of claim 1, wherein the interactive multimedia presentation comprises at least one of text, animation, images, and video objects found in the search results.

10. A computing device comprising:

a processor;

a storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising;

generating logic executed by the processor for generating a search results page including search results to a user in response to a first search query, the generating the search results page comprising inserting an interactive multimedia presentation, the interactive multimedia presentation supplemental to an initial search results page and comprising a plurality of video, text, or image content items related to the first search query and separate from the content of the initial search results page;

first providing logic executed by the processor for providing for display via the search results page, the interactive multimedia presentation;

second providing logic executed by the processor for providing as a function of a first interaction of the user with the interactive multimedia presentation, user access to content selected from a group of content types consisting of third party information, web sites, content, applications, and other multimedia, the access to content provided without navigating away from the search results page; and

third providing logic executed by the processor for providing as a function of a second interaction of the user with the interactive multimedia presentation, functionality configured to receive a new search query via a search box embedded within the interactive multimedia presentation and update the multimedia presentation based on results responsive to the new search query, wherein the new search query is generated based on a selection by the user of one of the video, text, or images present in the interactive multimedia presentation.

11. The computing device of claim 10, further comprising gesture processing logic executed by the processor for processing, as the second interaction, receipt of a gesture by the user on a mobile device.

12. The computing device of claim 10, wherein the gesture comprises a swipe or scroll of a portion, button or link of the interactive multimedia presentation.

13. The computing device of claim 10, wherein the search results comprise advertisements provided as a function of the user'"'"'s first interaction with the interactive multimedia presentation.

14. The computing device of claim 10, wherein the search results comprise advertisements provided as a function of the user'"'"'s second interaction with the interactive multimedia presentation.

15. The computing device of claim 10, wherein the first providing logic for providing the interactive multimedia presentation for display via the search results page further comprises expanded view providing logic executed by the processor for providing the interactive multimedia presentation for display in the search results page in an expanded view.

16. The computing device of claim 10, wherein the interactive multimedia presentation is a narrative multimedia presentation.

17. The computing device of claim 10, wherein the interactive multimedia presentation comprises at least one of text, animation, images, and video objects found in the search results.

18. A non-transitory computer readable storage medium for tangibly storing computer program instructions capable of being executed by a computer processor, the computer program instructions defining the steps of:

generating, by the computer processor, a search results page including search results to a user in response to a first search query, the generating the search results page comprising inserting an interactive multimedia presentation, the interactive multimedia presentation supplemental to an initial search results page and comprising a plurality of video, text, or image content items related to the first search query and separate from the content of the initial search results page;

providing, by the computer processor for display via the search results page, the interactive multimedia presentation;

providing, by the computer processor as a function of a first interaction of the user with the interactive multimedia presentation, user access to content selected from a group of content types consisting of third party information, web sites, content, applications, and other multimedia, the access to content provided without navigating away from the search results page; and

providing, by the computer processor as a function of a second interaction of the user with the interactive multimedia presentation, functionality configured to receive a new search query via a search box embedded within the interactive multimedia presentation and update the multimedia presentation based on results responsive to the new search query, wherein the new search query is generated based on a selection by the user of one of the video, text, or images present in the interactive multimedia presentation.

19. The non-transitory computer readable storage medium of claim 18, wherein the interactive multimedia presentation is a narrative multimedia presentation.

20. The non-transitory computer readable storage medium of claim 18, wherein the interactive multimedia presentation comprises at least one of text, animation, images, and video objects found in the search results.