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Embedded streams user interface

  • US 10,417,299 B1
  • Filed: 12/12/2014
  • Issued: 09/17/2019
  • Est. Priority Date: 10/11/2011
  • Status: Active Grant
First Claim
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1. A method for generating a stream of content, the method comprising:

  • receiving, by one or more computing devices, a request from a first user for the stream of content;

    determining, by the one or more computing devices, a contextual clue of the first user, the contextual clue including at least one of a location of the first user and a time of day;

    querying, by the one or more computing devices, a data source based on the first user'"'"'s request and the contextual clue of the first user;

    retrieving, by the one or more computing devices, a plurality of candidate content items that match the querying;

    determining, by the one or more computing devices, interestingness scores for the plurality of candidate items by comparing the plurality of candidate content items to a model that indicates one or more types of relevance of content items to the first user;

    generating, by the one or more computing devices, a primary stream of content including a first set of content items from the plurality of candidate content items using the interestingness scores of the plurality of content items;

    determining, by the one or more computing devices, a secondary stream of content based on interactions of the first user with a same first content item in the first set of content items in the primary stream of content, wherein the secondary stream of content includes a content item that is different from the first content item and provides information related to the first content item; and

    providing for presentation, by the one or more computing devices, the secondary stream of content embedded in the primary stream of content, wherein the secondary stream of content is embedded by placing it between two content items in the first set of content items in the primary stream of content with a visually different appearance than the primary stream of content.

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