Server, navigation device, and distribution exclusion area setting method in advertising information distribution system

• US 10,417,665 B2
• Filed: 11/11/2015
• Issued: 09/17/2019
• Est. Priority Date: 12/25/2014
• Status: Active Grant

• Current Assignee: Honda Motor Co., Ltd. (Honda Motor Company)
• Original Assignee: Honda Motor Co., Ltd. (Honda Motor Company)
• Inventors: Shintani, Hidekazu, Fuchiwaki, Yosuke
• Primary Examiner(s): Goldman, Richard A
• Application Number:
  US15/539,382
• Publication Number:
  US 20180025385A1
• Time in Patent Office: 1,406 Days
• Field of Search: 701430, 701426, 701425, 705 1453, 705 1457, 705 1458, 705 1462, 705 1468
• CPC Class Codes: G01C 21/3667 Display of a road map G01C21/3614 takes precedence; guidance using 3D or perspective road maps G01C21/3635
• CPC Class Codes: G01C 21/3682 output of POI information on a road map G01C21/3614, G01C21/3685 take precedence
• CPC Class Codes: G01C 21/3697 Output of additional, non-guidance related information, e.g. low fuel level G01C21/3679 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle

Abstract

The purpose of the present invention is to provide a server, navigation device, and distribution exclusion area setting method in an advertising information distribution system, which avoid unnecessary distribution of advertising information and improve precision of a distribution area of the advertising information. When distributing advertising information relating to a facility in the vicinity of the present location of the navigation device, at least a portion of the area of a travel area which has recently been traversed is excluded from an area for distribution of the advertising information; therefore, it becomes unnecessary to distribute the advertising information of the facility which is in a site to which it would be necessary to double back from the present location, and it is possible to improve the precision of the distribution area of the advertising information.

Claims

1. A server which distributes advertisement information to a navigation device in a vehicle, comprising:

a database which stores the advertisement information; and

a distribution unit which selects the advertisement information from the database and distributes the advertisement information to the navigation device;

wherein the advertisement information which the distribution unit selects from the database relates to facilities existing within a distribution area of a predetermined range from a current location of the navigation device and the distribution unit modifies the selected advertisement information which is distributed to the navigation device by setting a distribution exclusion area within the distribution area, and excluding any of the advertising information in the distribution exclusion area,

wherein the distribution exclusion area includes at least a portion of a travel area through which the vehicle has traveled during a predetermined time period prior to a current time of the navigation device, or at least a portion of a travel area through which the vehicle has traveled over a predetermined distance prior to arriving at the current location of the navigation device, and

wherein either

the distribution unit sets the at least a portion of the travel area through which the vehicle has traveled during the predetermined time period that was set to the distribution exclusion area by setting in the travel area as a starting point, a first point in which travel of the vehicle during a first predetermined time period prior to the current time is traced back, and as an ending point, a second point in which prior travel of the vehicle during a second predetermined time period is traced back from the first point;

or

the distribution unit sets the at least a portion of the travel area through which the vehicle has traveled over the predetermined distance to the distribution exclusion area by setting in the travel area as a starting point, a third point in which a first predetermined distance in prior travel of the vehicle is traced back from the current location, and as an ending point, a fourth point in which a second predetermined distance in prior travel of the vehicle is traced back from the third point.

2. The server according to claim 1, wherein, when it is detected from the navigation device that a destination point for navigation has been set to home, the distribution unit cancels setting of the distribution exclusion area, and changes the setting of the distribution exclusion area to the distribution area.

3. The server according to claim 1, wherein, when it is determined that the vehicle is traveling in a manner that a portion of a travel trajectory thereof within the travel area that was set to the distribution exclusion area overlaps by a predetermined time or a predetermined distance, the distribution unit cancels setting of the distribution exclusion area of the travel area in which traveling takes place in an overlapping manner, and changes the setting of the distribution exclusion area to the distribution area.

4. A navigation device in a vehicle and which receives advertisement information distributed from a server, comprising:

a display unit which displays a map of a surrounding area including a current position of the navigation device; and

a display area setting unit which sets, on a basis of travel trajectory information of the vehicle, a display area for the advertisement information so that the advertisement information distributed from the server is displayed in a superimposed manner on a map of the display unit;

wherein the advertising information relates to facilities existing within a predetermined range from a current location of the navigation device, and the display area setting unit sets a display exclusion area to be excluded from the display area for the advertisement information, the display exclusion area including at least a portion of a travel area through which the vehicle has traveled during a predetermined time period prior to a current time of the navigation device, or at least a portion of a travel area through which the vehicle has traveled over a predetermined distance prior to arriving at the current location of the navigation device, and

wherein either

the display area setting unit sets the at least a portion of the travel area of the display exclusion area by setting in the travel area as a starting point, a first point in which travel of the vehicle during a first predetermined time period prior to the current time is traced back, and as an ending point, a second point in which travel of the vehicle during a second predetermined time period is traced back from the first point;

or

the display area setting unit sets the at least a portion of the travel area of the display exclusion area by setting in the travel area as a starting point, a third point in which a first predetermined distance in prior travel of the vehicle is traced back from the current location, and as an ending point, a fourth point in which a second predetermined distance in prior travel of the vehicle is traced back from the third point.

5. The navigation device according to claim 4, further comprising a destination point setting unit which sets a destination point;

wherein, when it is detected from the destination point setting unit that the destination point for navigation has been set to home, the display area setting unit cancels setting of the display exclusion area, and changes the setting of the display exclusion area to the display area.

6. The navigation device according to claim 4, wherein, when the navigation device determines that the vehicle is traveling in a manner that a portion of a travel trajectory thereof within the travel area that was set in the display exclusion area overlaps by a predetermined time or a predetermined distance, the display area setting unit cancels setting of the display exclusion area of the travel area in which traveling takes place in an overlapping manner, and changes the setting of the display exclusion area to the display area.

7. A method of setting a distribution exclusion area in an advertisement information distribution system including a navigation device in a vehicle and a server which distributes advertisement information to the navigation device, and the server comprises a database which stores the advertisement information and a distribution unit which selects the advertisement information from the database and distributes the advertisement information to the navigation device, the method comprising:

a reception step in which the server receives a current location of the navigation device; and

a distribution step in which the distribution unit selects from the database the advertisement information which relates to facilities existing within a distribution area of a predetermined range from the current location of the navigation device, and distributes the advertisement information to the navigation device;

wherein, in the distribution step, there is set a distribution exclusion area to be excluded from the distribution area, the distribution exclusion area including at least a portion of a travel area through which the vehicle has traveled during a predetermined time period prior to a current time of the navigation device, or at least a portion of a travel area through which the vehicle has traveled over a predetermined distance prior to arriving at the current location of the navigation device, and

wherein in the distribution step either

the distribution unit sets the at least a portion of the travel area through which the vehicle has traveled during the predetermined time period to the distribution exclusion area by setting in the travel area as a starting point, a first point in which travel of the vehicle during a first predetermined time period prior to the current time is traced back, and as an ending point, a second point in which prior travel of the vehicle during a second predetermined time period is traced back from the first point;

or

the distribution unit sets the at least a portion of the travel area through which the vehicle has traveled over the predetermined distance to the distribution exclusion area by setting in the travel area as a starting point, a third point in which a first predetermined distance in prior travel of the vehicle is traced back from the current location, and as an ending point, a fourth point in which a second predetermined distance in prior travel of the vehicle is traced back from the third point.

8. The method according to claim 7, wherein, when it is detected from the navigation device that a destination point for navigation has been set to home, in the distribution step the distribution unit cancels setting of the distribution exclusion area, and changes the setting of the distribution exclusion area to the distribution area.

9. The method according to claim 7, wherein, when it is determined that the vehicle is traveling in a manner that a portion of a travel trajectory thereof within the travel area that was set to the distribution exclusion area overlaps by a predetermined time or a predetermined distance, in the distribution step the distribution unit cancels setting of the distribution exclusion area of the travel area in which traveling takes place in an overlapping manner, and changes the setting of the distribution exclusion area to the distribution area.