Method and apparatus for creating web content and identifying advertisements for users creating and viewing content

• US 10,417,667 B1
• Filed: 06/26/2013
• Issued: 09/17/2019
• Est. Priority Date: 06/27/2012
• Status: Active Grant

• Current Assignee: Groupon Incorporated
• Original Assignee: Groupon Incorporated
• Inventors: Agostino, Val, Albin-Lax, Axel, Hitchings, Sinclair H., Neilson, Travis
• Primary Examiner(s): Munson, Patricia H
• Assistant Examiner(s): Baggot, Breffni
• Application Number:
  US13/928,011
• Time in Patent Office: 2,274 Days
• Field of Search: 705 1453
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and method allows a user to define books of pictures and customizable text, and HTML code is generated from such definition to allow the books to be displayed on a browser. Based on the user'"'"'s book definitions or viewers activities, the individual'"'"'s interests, moods and/or emotions may be identified and ads may be identified and displayed to such person that correspond to such interests, moods or emotions.

Claims

1. An apparatus comprising a processor and a non-transitory memory having computer code stored therein, the computer code configured, when executed by the processor, to cause the apparatus to:

receive, by a server ad manager, a plurality of advertisements, wherein each of the plurality of advertisements comprises a first set of category words;

receive, by a server log in/registration manager, registration information corresponding to a user, wherein the registration information comprises a user identifier, a password, user biographical information, and social network information, wherein the social network information comprises a social network identifier, a social network user identifier, and a social network password;

access, by a server page specification manager from a server user information storage, recorded information for the user identifier, wherein the recorded information corresponds to one or more book identifiers regarding one or more books created by the user, wherein each of the one or more books comprises a set of images having corresponding text and attributes, and wherein the recorded information comprises book tags for the one or more books created by the user, wherein the each of the book tags comprises (i) one or more words or phrases that correspond to a title, photos, text, attributes, interests, emotions, moods, or a combination thereof that correspond to the book identifier, (ii) text words entered in at least one of the one or more books, (iii) words associated with user-selected photos included in any of the one or more books created by the user, and (iv) records of advertisements clicked by the user during viewing of one of the one or more books created by the user;

receive, by the server page specification manager from a device new page manager, a command to add a new page to a particular book of the one or more books, wherein the particular book corresponds to the book identifier;

in response to receipt, by the server page specification manager, of the command to add the new page to the particular book of the one or more books,

display, by the server page specification manager, user interface controls comprising (v) text controls to change a size, a font, a style, a justification, a color, and an opacity of text to be displayed on the new page, and (vi) background controls to control a color and an opacity of a text box background corresponding to the text,

receive, by the server page specification manager from a first user device, text to be displayed on the new page,

generate, by the server page specification manager, a set of terms associated with the text based on a semantic analysis of the text, wherein at least one term in the set of terms is not included in the text,

identify, by the server page specification manager, an image to be displayed on the new page based on the text, the set of terms associated with the text, and the social network information,

identify, by a server category ad manager, a second set of category words based on recent actions associated with the user identifier and one or more category tables, synonym tables, and related words tables stored in a server database storage, wherein the each of the category tables, synonym tables, and related words tables comprises words or phrases that correspond to interests, emotions, moods, or a combination thereof that correspond to the user identifier,

compare, by the server category ad manager, the first set of category words to the second set of category words and book information regarding the particular book,

identify, by the server category ad manager, a first subset of the plurality of advertisements based on the comparison of the first set of category words to the second set of category words and the book information regarding the particular book,

identify, by a server segregation manager, recent actions corresponding to the user identifier,

identify, by the server segregation manager, other user identifiers stored in the server user information storage, wherein each of the other user identifiers corresponds to other recent actions above a first level of similarity to the recent actions corresponding to the user identifier,

generate, by a server score calculation manager, one or more similarity scores for each of the other user identifiers relative to the user identifier, wherein the one or more similarity scores for a respective other user identifier indicate a second level of similarity between the other recent actions corresponding to the respective other user identifier and the recent actions corresponding to the user identifier, wherein the one or more similarity scores for each of the other user identifiers comprise one or more types of similarity score, and wherein the one or more types of similarity score comprise one or more of a photo categories score, a similar tags score, a text words score, a word categories score, and a finish/like/comment score,

assign, by the server combined score manager, a weight to each of the one or more types of similarity score using regression analysis,

generate, by the server combined score manager, one or more weighted similarity scores for each of the other user identifiers based on a multiplication of each of the one or more similarity scores for the respective other user identifier and the assigned weight corresponding to a respective type of similarity score for each of the one or more similarity scores,

generate, by the server combined score manager, a total similarity score for each of the other user identifiers based on a summation of the one or more weighted similarity scores for the respective other user identifier,

retrieve, by a server similar user ad manager from server user information storage, clicks information corresponding to each clicked advertisement in the plurality of advertisements, wherein a clicked advertisement is an advertisement which received a click by one of the other user identifiers, and wherein the clicks information comprises a clickthrough rate for each clicked advertisement by each of the other user identifiers,

identify, by the server similar user ad manager, a second subset of the plurality of advertisements comprising a subset of the clicked advertisements with the highest clickthrough rates by a subset of the other user identifiers with the highest total similarity scores,

identify, by the server ad manager, a display advertisement from the plurality of advertisements based on the first subset of the plurality of advertisements and the second subset of the plurality of advertisements, wherein the display advertisement is distinct from the new page;

generate, by the server ad manager, rendering instructions for display of the particular book with the display advertisement, wherein the rendering instructions comprise page data corresponding to the new page of the particular book;

transmit, by the server ad manager, the rendering instructions to a device ad manager;

in response to transmission, by the server ad manager, of the rendering instructions,

generate, by a server new page manager, a web page comprising user interface elements associated with the new page of the particular book,

transmit, by the server new page manager, the web page to a device new page manager;

receive, by a server book completion manager, an indication that the user is done creating the particular book;

in response to receipt, by the server book completion manager, of the indication that the user is done creating the particular book,

generate, by the server book completion manager, a link to the particular book, wherein the link comprises a URL and REST information that identifies the particular book, wherein the URL comprises a top level domain, and wherein the REST information comprises information to the right of a slash after the top level domain of the URL in the link, and

store, by the server book completion manager in a server book storage, the generated link in association with the user identifier, the book identifier, a page identifier corresponding to each page of the particular book, and page data corresponding to each page identifier; and

receive, by a server book display manager and from a second user device, a request to view the particular book, wherein the request comprises the book identifier corresponding to the particular book;

in response to receipt, by the server book display manager, of the request to view the particular book,

transmit, by the server book display manager, the book identifier and the page identifier for a page of the particular book to server page display manager,

receive, by the server page display manager, the book identifier and page identifier, and

transmit, by the server page display manager and to the second user device, the page data corresponding to the book identifier and page identifier to instruct a browser of the user device to render the page data corresponding to the book identifier and page identifier.

2. The apparatus of claim 1, wherein the recorded information comprises level of interest information.

3. The apparatus of claim 2, wherein the level of interest information comprises page view information.

4. The apparatus of claim 2, wherein the level of interest information comprises page creation information.

5. The apparatus of claim 2, wherein the level of interest information comprises book category information.

6. The apparatus of claim 2, wherein the level of interest information comprises book category action information.

7. The apparatus of claim 1, wherein the computer code, when executed by the processor, is further configured to:

identify, by the server page specification manager, actions associated with the user; and

update, by the server page specification manager, the recorded information for the user to include the actions.

19. The apparatus of claim 1, wherein the user-selected photos are drawn from a social media application.

8. An apparatus comprising a processor and a non-transitory memory having computer code stored therein, the computer code configured, when executed by the processor, to cause the apparatus to:

receive, by a server ad manager, a plurality of advertisements, wherein each of the plurality of advertisements comprises a first set of category words;

receive, by a server log in/registration manager, registration information corresponding to a user, wherein the registration information comprises a user identifier, a password, user biographical information, and social network information, wherein the social network information comprises a social network identifier, a social network user identifier, and a social network password;

access, by a server page specification manager from a server user information storage, recorded information for the user identifier, wherein the recorded information corresponds to one or more book identifiers regarding one or more books created by the user, wherein each of the one or more books comprises a set of images having corresponding text and attributes, and wherein the recorded information comprises book tags for the one or more books created by the user, wherein the each of the book tags comprises (i) one or more words or phrases that correspond to a title, photos, text, attributes, interests, emotions, moods, or a combination thereof that correspond to the book identifier, (ii) text words entered in at least one of the one or more books, (iii) words associated with user selected photos included in any of the one or more books created by the user, and (iv) records of advertisements clicked by the user during viewing of one of the one or more books created by the user;

receive, by the server page specification manager from a device new page manager, a command to add a new page to a particular book of the one or more books, wherein the particular book corresponds to a book identifier;

in response to receipt, by the server page specification manager, of the command to add the new page to the particular book of the one or more books,

display, by the server page specification manager, user interface controls comprising (v) text controls to change a size, a font, a style, a justification, a color, and an opacity of text to be displayed on the new page, and (vi) background controls to control a color and an opacity of a text box background corresponding to the text,

receive, by the server page specification manager from a first user device, text to be displayed on the new page,

generate, by the server page specification manager, a set of terms associated with the text based on a semantic analysis of the text, wherein at least one term in the set of terms is not included in the text,

identify, by the server page specification manager, an image to be displayed on the new page based on the text, the set of terms associated with the text, and the social network information,

identify, by a server category ad manager, a second set of category words based on recent actions associated with the user identifier and one or more category tables, synonym tables, and related words tables stored in a server database storage, wherein the each of the category tables, synonym tables, and related words tables comprises words or phrases that correspond to interests, emotions, moods, or a combination thereof that correspond to the user identifier,

compare, by the server category ad manager, the first set of category words to the second set of category words and book information regarding the particular book,

identify, by the server category ad manager, a first subset of the plurality of advertisements based on the comparison of the first set of category words to the second set of category words and the book information regarding the particular book,

identify, by a server segregation manager, recent actions corresponding to the user identifier,

identify, by the server segregation manager, other user identifiers stored in the server user information storage, wherein each of the other user identifiers corresponds to other recent actions above a first level of similarity to the recent actions corresponding to the user identifier,

generate, by a server score calculation manager, one or more similarity scores for each of the other user identifiers relative to the user identifier, wherein the one or more similarity scores for a respective other user identifier indicate a second level of similarity between the other recent actions corresponding to the respective other user identifier and the recent actions corresponding to the user identifier, wherein the one or more similarity scores for each of the other user identifiers comprise one or more types of similarity score, and wherein the one or more types of similarity score comprise one or more of a photo categories score, a similar tags score, a text words score, a word categories score, and a finish/like/comment score,

assign, by the server combined score manager, a weight to each of the one or more types of similarity score using regression analysis,

generate, by the server combined score manager, one or more weighted similarity scores for each of the other user identifiers based on a multiplication of each of the one or more similarity scores for the respective other user identifier and the assigned weight corresponding to a respective type of similarity score for each of the one or more similarity scores,

generate, by the server combined score manager, a total similarity score for each of the other user identifiers based on a summation of the one or more weighted similarity scores for the respective other user identifier,

retrieve, by a server similar user ad manager from server user information storage, clicks information corresponding to each clicked advertisement in the plurality of advertisements, wherein a clicked advertisement is an advertisement which received a click by one of the other user identifiers, and wherein the clicks information comprises a clickthrough rate for each clicked advertisement by each of the other user identifiers,

identify, by the server similar user ad manager, a second subset of the plurality of advertisements comprising a subset of the clicked advertisements with the highest clickthrough rates by a subset of the other user identifiers with the highest total similarity scores,

identify, by the server ad manager, a display advertisement from the plurality of advertisements based on the first subset of the plurality of advertisements and the second subset of the plurality of advertisements, wherein the display advertisement is distinct from the new page;

generate, by the server ad manager, rendering instructions for display of the particular book with the display advertisement, wherein the rendering instructions comprise page data corresponding to the new page of the particular book;

transmit, by the server ad manager, the rendering instructions to a device ad manager;

in response to transmission, by the server ad manager, of the rendering instructions,

generate, by a server new page manager, a web page comprising user interface elements associated with the new page of the particular book,

transmit, by the server new page manager, the web page to a device new page manager;

receive, by a server book completion manager, an indication that the user is done creating the particular book;

in response to receipt, by the server book completion manager, of the indication that the user is done creating the particular book,

generate, by the server book completion manager, a link to the particular book, wherein the link comprises a URL and REST information that identifies the particular book, wherein the URL comprises a top level domain, and wherein the REST information comprises information to the right of a slash after the top level domain of the URL in the link, and

store, by the server book completion manager in a server book storage, the generated link in association with the user identifier, the book identifier, a page identifier corresponding to each page of the particular book, and page data corresponding to each page identifier; and

receive, by a server book display manager and from a second user device, a request to view the particular book, wherein the request comprises the book identifier corresponding to the particular book;

in response to receipt, by the server book display manager, of the request to view the particular book,

transmit, by the server book display manager, the book identifier and the page identifier for a page of the particular book to server page display manager,

receive, by the server page display manager, the book identifier and page identifier, and

transmit, by the server page display manager and to the second user device, the page data corresponding to the book identifier and page identifier to instruct a browser of the user device to render the page data corresponding to the book identifier and page identifier.

9. The apparatus of claim 8, wherein the words associated with user selected photos comprise titles or tags associated with the user-selected photos.

10. The apparatus of claim 8, wherein the user-selected photos are drawn from a social media application.

11. An advertisement selection system, the system comprising:

a user device comprising;

a user interface;

a communications interface configured to facilitate communications with a server system; and

a first processor configured to generate and transmit to the server system, via the communications interface, recorded information for a user identifier, wherein the recorded information corresponds to one or more book identifiers regarding one or more books created by the user, wherein each of the one or more books comprises a set of images having corresponding text and attributes, and wherein the recorded information comprises book tags for the one or more books created by the user, wherein the each of the book tags comprises (i) one or more words or phrases that correspond to a title, photos, text, attributes, interests, emotions, moods, or a combination thereof that correspond to the book identifier, (ii) text words entered in at least one of the one or more books, (iii) words associated with user-selected photos included in any of the one or more books created by the user, and (iv) records of advertisements clicked by the user during viewing of one of the one or more books created by the user;

the server system comprising a second processor configured to;

receive, by a server ad manager, a plurality of advertisements, wherein each of the plurality of advertisements comprises a first set of category words;

receive, by a server log in/registration manager, registration information corresponding to a user, wherein the registration information comprises the user identifier, a password, user biographical information, and social network information, wherein the social network information comprises a social network identifier, a social network user identifier, and a social network password;

access, by a server page specification manager from a server user information storage, the recorded information for the user identifier;

receive, by the server page specification manager from a device new page manager of the user device, a command to add a new page to a particular book of the one or more books, wherein the particular book corresponds to a book identifier;

in response to receipt, by the server page specification manager, of the command to add the new page to a particular book of the one or more books,

display, by the server page specification manager, user interface controls comprising (v) text controls to change a size, a font, a style, a justification, a color, and an opacity of text to be displayed on the new page, and (vi) background controls to control a color and an opacity of a text box background corresponding to the text,

receive, by the server page specification manager from a first user device, text to be displayed on the new page,

generate, by the server page specification manager, a set of terms associated with the text based on a semantic analysis of the text, wherein at least one term in the set of terms is not included in the text,

identify, by the server page specification manager, an image to be displayed on the new page based on the text, the set of terms associated with the text, and the social network information,

identify, by a server category ad manager, a second set of category words based on recent actions associated with the user identifier and one or more category tables, synonym tables, and related words tables stored in a server database storage, wherein the each of the category tables, synonym tables, and related words tables comprises words or phrases that correspond to interests, emotions, moods, or a combination thereof that correspond to the user identifier,

compare, by the server category ad manager, the first set of category words to the second set of category words and book information regarding the particular book,

identify, by the server category ad manager, a first subset of the plurality of advertisements based on the comparison of the first set of category words to the second set of category words and the book information regarding the particular book,

identify, by a server segregation manager, recent actions corresponding to the user identifier,

identify, by the server segregation manager, other user identifiers stored in the server user information storage, wherein each of the other user identifiers corresponds to other recent actions above a first level of similarity to the recent actions corresponding to the user identifier,

generate, by a server score calculation manager, one or more similarity scores for each of the other user identifiers relative to the user identifier, wherein the one or more similarity scores for a respective other user identifier indicate a second level of similarity between the other recent actions corresponding to the respective other user identifier and the recent actions corresponding to the user identifier, wherein the one or more similarity scores for each of the other user identifiers comprise one or more types of similarity score, and wherein the one or more types of similarity score comprise one or more of a photo categories score, a similar tags score, a text words score, a word categories score, and a finish/like/comment score,

assign, by the server combined score manager, a weight to each of the one or more types of similarity score using regression analysis,

generate, by the server combined score manager, one or more weighted similarity scores for each of the other user identifiers based on a multiplication of each of the one or more similarity scores for the respective other user identifier and the assigned weight corresponding to a respective type of similarity score for each of the one or more similarity scores,

generate, by the server combined score manager, a total similarity score for each of the other user identifiers based on a summation of the one or more weighted similarity scores for the respective other user identifier,

retrieve, by a server similar user ad manager from server user information storage, clicks information corresponding to each clicked advertisement in the plurality of advertisements, wherein a clicked advertisement is an advertisement which received a click by one of the other user identifiers, and wherein the clicks information comprises a clickthrough rate for each clicked advertisement by each of the other user identifiers,

identify, by the server similar user ad manager, a second subset of the plurality of advertisements comprising a subset of the clicked advertisements with the highest clickthrough rates by a subset of the other user identifiers with the highest total similarity scores,

identify, by the server ad manager, a display advertisement from the plurality of advertisements based on the first subset of the plurality of advertisements and the second subset of the plurality of advertisements, wherein the display advertisement is distinct from the new page;

generate, by the server ad manager, and transmit, by the server ad manager to a device ad manager of the user device, rendering instructions for display of the particular book with the display advertisement, wherein the rendering instructions comprise page data corresponding to the new page of the particular book; and

in response to transmission, by the server ad manager, of the rendering instructions,

generate, by a server new page manager, a web page comprising user interface elements associated with the new page of the particular book,

transmit, by the server new page manager, the web page to a device new page manager;

receive, by a server book completion manager, an indication that the user is done creating the particular book;

in response to receipt, by the server book completion manager, of the indication that the user is done creating the particular book,

generate, by the server book completion manager, a link to the particular book, wherein the link comprises a URL and REST information that identifies the particular book, wherein the URL comprises a top level domain, and wherein the REST information comprises information to the right of a slash after the top level domain of the URL in the link, and

store, by the server book completion manager in a server book storage, the generated link in association with the user identifier, the book identifier, a page identifier corresponding to each page of the particular book, and page data corresponding to each page identifier; and

receive, by a server book display manager and from a second user device, a request to view the particular book, wherein the request comprises the book identifier corresponding to the particular book;

in response to receipt, by the server book display manager, of the request to view the particular book,

transmit, by the server book display manager, the book identifier and the page identifier for a page of the particular book to server page display manager,

receive, by the server page display manager, the book identifier and page identifier, and

transmit, by the server page display manager and to the second user device, the page data corresponding to the book identifier and page identifier to instruct a browser of the user device to render the page data corresponding to the book identifier and page identifier.

12. The system of claim 11, wherein the recorded information comprises level of interest information.

13. The system of claim 12, wherein the level of interest information comprises page view information.

14. The system of claim 12, wherein the level of interest information comprises page creation information.

15. The system of claim 12, wherein the level of interest information comprises book category information.

16. The system of claim 12, wherein the level of interest information comprises book category action information.

17. The system of claim 11, wherein the words associated with user selected photos comprise titles or tags associated with the user-selected photos.

18. The system of claim 11, wherein the user-selected photos are drawn from a social media application.