Providing content related to a selected channel for presentation to a user via a client device

• US 10,419,829 B1
• Filed: 03/07/2018
• Issued: 09/17/2019
• Est. Priority Date: 11/01/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Cowan, Mathew, Pedregal, Christopher
• Primary Examiner(s): Kumar, Pankaj
• Assistant Examiner(s): Riaz, Sahar Aqil
• Application Number:
  US15/914,439
• Time in Patent Office: 559 Days
• Field of Search: 725 45- 47
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: H04N 21/44 Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
• CPC Class Codes: H04N 21/44209 Monitoring of downstream path of the transmission network originating from a server, e.g. bandwidth variations of a wireless network arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/8545 for generating interactive applications

Abstract

A system may receive an entity identifier for a user. The entity identifier may identify an entity that is associated with a category. The system may identify channel(s) for the category by obtaining data for the user, and analyzing the data to determine a score for each channel. The system may use the scores to select one or more of the channels. The system may provide content related to the selected channel(s) to a client device of the user, and the user may interact with the content via the client device.

Claims

1. A method, implemented by one or more processors, comprising:

receiving data generated by one or more client devices as a result of interactions of a user with the one or more client devices;

determining, based on the data generated by the one or more client devices, an entity of interest to the user and entity features for the entity of interest;

identifying a plurality of candidate channels based on the candidate channels each being a channel from which the entity of interest can be obtained, wherein each of the plurality of candidate channels is a respective source from which playback of a video can be initiated;

selecting a particular channel from the plurality of candidate channels, wherein selecting the particular channel from the plurality of candidate channels is based on a number of instances in which the user obtained, from the particular channel, other entities having the entity features;

generating interactive content that identifies the particular channel and the entity of interest;

providing the interactive content for presentation to the user via a given client device of the user,

the given client device being one of the one or more client devices or an additional client device;

receiving an interaction with the interactive content, the interaction being via a user interface device of the given client device; and

in response to the interaction, causing the given client device to initiate, via the particular channel, playback of a video associated with the entity of interest.

2. The method of claim 1, wherein the interactive content includes a link that references the video, and wherein the interaction with the interactive content is an interaction with the link.

3. The method of claim 1, wherein the entity features for the entity of interest include a category of the entity of interest.

4. The method of claim 3, wherein the category is a video category, the entity of interest is the video, and wherein the entity features for the entity of interest further include at least one of:

a genre of the video, a length of the video, and a price of the video.

5. The method of claim 4, wherein the entity features include each of:

the genre of the video, the length of the video, and the price of the video.

6. The method of claim 1, wherein the entity features for the entity of interest include a first category and a second category of the entity of interest.

7. A method, implemented by one or more processors, comprising:

training a machine learning system based on training instances, each of the training instances including respective entity features for a respective entity of interest as input and a corresponding one of a plurality of channels as output;

receiving data generated by one or more client devices as a result of interactions of a user with the one or more client devices;

determining, based on the data generated by the one or more client devices, an entity of interest to the user and entity features for the entity of interest;

identifying a plurality of candidate channels based on the candidate channels each being a channel from which the entity of interest can be obtained;

selecting a particular channel from the plurality of candidate channels, wherein selecting the particular channel from the plurality of candidate channels comprises;

providing the entity features as input to the trained machine learning system,

generating, by the trained machine learning system based on the input, a score for the particular channel, and

selecting the particular channel based on the score;

generating interactive content that identifies the particular channel and the entity of interest;

providing the interactive content for presentation to the user via a given client device of the user,

the given client device being one of the one or more client devices or an additional client device;

receiving an interaction with the interactive content, the interaction being via a user interface device of the given client device; and

in response to the interaction, causing the given client device to execute an application associated with the particular channel.

8. The method of claim 7, wherein the interactive content includes a link that references the application, and wherein the interaction with the interactive content is an interaction with the link.

9. The method of claim 7, wherein the entity features for the entity of interest include a category of the entity of interest.

10. The method of claim 7, wherein the entity features for the entity of interest include a first category and a second category of the entity of interest.

11. A system, comprising:

at least one processor; and

a memory storing instructions that, when executed by the at least one processor, cause the at least one processor to;

receive data generated by one or more client devices as a result of interactions of a user with the one or more client devices;

determine, based on the data, an entity of interest to the user and entity features for the entity of interest;

identify a plurality of candidate channels based on the candidate channels each being a channel from which the entity of interest can be obtained, wherein each of the plurality of candidate channels is a respective source from which playback of a video can be initiated;

select a particular channel from the plurality of candidate channels, wherein selecting the particular channel from the plurality of candidate channels is based on a number of instances in which the user obtained, from the particular channel, other entities having the entity features;

generate interactive content that identifies the particular channel and the entity of interest;

provide the interactive content for presentation to the user via a given client device of the user,

the given client device being one of the one or more client devices or an additional client device;

receive an interaction with the interactive content, the interaction being via a user interface device of the given client device; and

in response to the interaction, cause the given client device to initiate, via the particular channel, playback of a video associated with the entity of interest.

12. The system of claim 11, wherein the interactive content includes a link that references the video, and wherein the interaction with the interactive content is an interaction with the link.

13. The system of claim 11, wherein the entity features for the entity of interest include a category of the entity of interest.

14. The system of claim 13, wherein the category is a video category, the entity of interest is the video, and wherein the entity features for the entity of interest further include at least one of:

a genre of the video, a length of the video, and a price of the video.

15. The system of claim 14, wherein the entity features include each of:

the genre of the video, the length of the video, and the price of the video.

16. The system of claim 11, wherein the entity features for the entity of interest include a first category and a second category of the entity of interest.