Determination of advertisement based on player physiology
First Claim
Patent Images
1. A system of selective advertising, comprising:
- a gaming server configured to;
receive a request to play a game of chance from a gaming device configured to receive a wager to play the game of chance;
transmit gaming data to the gaming device, the gaming data associated with the requested game of chance;
receive player data, the player data associated with an eye movement of the player, at least one gesture of the player, or at least one change in state of the player;
analyze the player data;
determine a context associated with the player data;
determine an action to take based on the determined context associated with the player data;
transmit a notification to a gaming establishment associated with the gaming device, the notification to the gaming establishment including at least the determined action to take;
determine at least one non-gaming advertisement associated with the context; and
transmit the at least one non-gaming advertisement to the gaming device for display on a display of the gaming device;
the gaming device configured to;
receive the gaming data; and
display the gaming data on a display of the gaming device;
display the at least one non-gaming advertisement on a portion the display; and
a sensor proximate the gaming device, the sensor configured to detect player data, the player data includes at least data based on the eye movement of the player, the at least one gesture of the player, or the at least one change in state of the player.
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Abstract
A method, apparatus, and system of selective advertising includes a gaming server to receive a request to play a game of chance from a gaming device, transmit gaming data to the gaming device, the gaming data associated with the requested game of chance, and receive player data, the player data associated with the player'"'"'s eye movement, gestures, or change in state. The server may also be configured to analyze the player data, determine a context associated with the player data; and initiate an action based on the determined context.
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Citations
20 Claims
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1. A system of selective advertising, comprising:
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a gaming server configured to; receive a request to play a game of chance from a gaming device configured to receive a wager to play the game of chance; transmit gaming data to the gaming device, the gaming data associated with the requested game of chance; receive player data, the player data associated with an eye movement of the player, at least one gesture of the player, or at least one change in state of the player; analyze the player data; determine a context associated with the player data; determine an action to take based on the determined context associated with the player data; transmit a notification to a gaming establishment associated with the gaming device, the notification to the gaming establishment including at least the determined action to take; determine at least one non-gaming advertisement associated with the context; and transmit the at least one non-gaming advertisement to the gaming device for display on a display of the gaming device; the gaming device configured to; receive the gaming data; and display the gaming data on a display of the gaming device; display the at least one non-gaming advertisement on a portion the display; and a sensor proximate the gaming device, the sensor configured to detect player data, the player data includes at least data based on the eye movement of the player, the at least one gesture of the player, or the at least one change in state of the player. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for selecting advertisements based on player physiology, comprising:
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transmitting, by a gaming device configured to receive a wager, a request to play a game of chance; receiving gaming data at the gaming device, the gaming data associated with the requested game of chance; determining, by a sensor, if there is player eye movement changes from a first position to a second location; determining, by the sensor, if there is player movement; recording the player eye movement changes from the first position to the second location if it is determined that there is player eye movement changes; recording the player movement if it is determined that there is player movement; transmitting the recorded player eye movement changes and the recorded player movements to a server; and receiving a non-gaming advertisement for display on a display of the gaming device, the received non-gaming advertisement based on at least the recorded player eye movement changes to the second location. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A method for selecting advertisements, comprising:
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receiving, by a gaming server, a request to play a game of chance from a gaming device configured to receive a wager; transmitting gaming data to a gaming device, the gaming data associated with the requested game of chance; receiving player data, the player data including at least a gesture of the player, an eye movement of the player, or a state change of the player; analyzing the player data; determining at least one non-gaming advertisement based upon the analyzed player data; transmitting the at least one non-gaming advertisement to the gaming device; determining a context associated with the player data; determine an action to take based on the determined context associated with the player data; and transmit a notification to a gaming establishment associated with the gaming device, the notification to the gaming establishment including at least the determined action to take. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification