Determination of advertisement based on player physiology

• US 10,421,010 B2
• Filed: 03/17/2014
• Issued: 09/24/2019
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Aristocrat Technologies Incorporated (Aristocrat Leisure Limited)
• Original Assignee: Nguyen Gaming LLC
• Inventors: Nguyen, Binh T.
• Primary Examiner(s): Duffy, David
• Assistant Examiner(s): Doshi, Ankit B
• Application Number:
  US14/216,986
• Publication Number:
  US 20140274388A1
• Time in Patent Office: 2,017 Days
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: G07F 17/3206 Player sensing means, e.g. presence detection, biometrics
• CPC Class Codes: G07F 17/323 wherein the player is informed, e.g. advertisements, odds, instructions

Abstract

A method, apparatus, and system of selective advertising includes a gaming server to receive a request to play a game of chance from a gaming device, transmit gaming data to the gaming device, the gaming data associated with the requested game of chance, and receive player data, the player data associated with the player'"'"'s eye movement, gestures, or change in state. The server may also be configured to analyze the player data, determine a context associated with the player data; and initiate an action based on the determined context.

Claims

1. A system of selective advertising, comprising:

a gaming server configured to;

receive a request to play a game of chance from a gaming device configured to receive a wager to play the game of chance;

transmit gaming data to the gaming device, the gaming data associated with the requested game of chance;

receive player data, the player data associated with an eye movement of the player, at least one gesture of the player, or at least one change in state of the player;

analyze the player data;

determine a context associated with the player data;

determine an action to take based on the determined context associated with the player data;

transmit a notification to a gaming establishment associated with the gaming device, the notification to the gaming establishment including at least the determined action to take;

determine at least one non-gaming advertisement associated with the context; and

transmit the at least one non-gaming advertisement to the gaming device for display on a display of the gaming device;

the gaming device configured to;

receive the gaming data; and

display the gaming data on a display of the gaming device;

display the at least one non-gaming advertisement on a portion the display; and

a sensor proximate the gaming device, the sensor configured to detect player data, the player data includes at least data based on the eye movement of the player, the at least one gesture of the player, or the at least one change in state of the player.

2. The system of claim 1, wherein the determined action is a player recommended action, and

wherein the player recommended action is displayed on a portion of the display of the gaming device.

3. The system of claim 1, further comprising:

determine a location on the gaming device associated with the eye movement of the player;

determine at least one advertisement associated with the determined location; and

transmit the at least one advertisement to the gaming device for display on the display of the gaming device.

4. The system of claim 1, wherein the transmit the at least one at non-gaming advertisement further comprises:

determine a location to display the at least one non-gaming advertisement; and

assign an advertisement price for the displayed at least one non-gaming advertisement based on the displayed location.

5. The system of claim 3, wherein the transmit the at least one advertisement further comprises:

determine a location to display the advertisement; and

assign an advertisement price for the advertisement based on the determined location to display the advertisement.

6. The system of claim 1, wherein the determined action to take is associated with a service provided at the gaming establishment.

7. The system of claim 1, wherein the at least one change in state of the player includes biological or physical state changes.

8. A method for selecting advertisements based on player physiology, comprising:

transmitting, by a gaming device configured to receive a wager, a request to play a game of chance;

receiving gaming data at the gaming device, the gaming data associated with the requested game of chance;

determining, by a sensor, if there is player eye movement changes from a first position to a second location;

determining, by the sensor, if there is player movement;

recording the player eye movement changes from the first position to the second location if it is determined that there is player eye movement changes;

recording the player movement if it is determined that there is player movement;

transmitting the recorded player eye movement changes and the recorded player movements to a server; and

receiving a non-gaming advertisement for display on a display of the gaming device, the received non-gaming advertisement based on at least the recorded player eye movement changes to the second location.

9. The method of claim 8, wherein the received non-gaming advertisement for display on the display of the gaming device is based on at least the recorded player movement.

10. The method of claim 9, further comprising:

determine a location to display the non-gaming advertisement on the display of the gaming device; and

assign an advertisement price for the non-gaming advertisement based on the determined location to display the non-gaming advertisement.

11. The method of claim 8, wherein the sensor is positioned proximate to or on the gaming device.

12. The method of claim 8, further comprising determining if there is a change in a physiology of the player;

and

transmitting the change in the physiology of the player to the server if it is determined that there is a change in the physiology of the player.

13. The method of claim 12, further comprising receiving an advertisement for display on the display of the gaming device, the received advertisement associated with the change in the physiology of the player.

14. A method for selecting advertisements, comprising:

receiving, by a gaming server, a request to play a game of chance from a gaming device configured to receive a wager;

transmitting gaming data to a gaming device, the gaming data associated with the requested game of chance;

receiving player data, the player data including at least a gesture of the player, an eye movement of the player, or a state change of the player;

analyzing the player data;

determining at least one non-gaming advertisement based upon the analyzed player data;

transmitting the at least one non-gaming advertisement to the gaming device;

determining a context associated with the player data;

determine an action to take based on the determined context associated with the player data; and

transmit a notification to a gaming establishment associated with the gaming device, the notification to the gaming establishment including at least the determined action to take.

15. The method of claim 14, wherein the action based on the determined context includes at least transmitting the notification for display on a display of the gaming device.

16. The method of claim 14, wherein the transmitting the at least one non-gaming advertisement further comprises:

determining a location on a display of the gaming device to present the at least one non-gaming advertisement; and

assigning an ad price based on the display location of the at least one non-gaming advertisement.

17. The method of claim 16, wherein the determining the location on the display of the gaming device further comprises analyzing a probability of the eye movement of the player on the display of the gaming device to determine the location to present the at least one advertisement.

18. The method of claim 14, further comprising determining at least one player interest based upon player tracking data, wherein the at least one non-gaming advertisement is based on the at least one player interest.

19. The method of claim 14, wherein the gaming device is a portable gaming device.

20. The method of claim 14, wherein analyzing the player data further comprises:

storing the player data for analysis at a later date.