Guided browsing experience

• US 10,423,689 B2
• Filed: 01/25/2016
• Issued: 09/24/2019
• Est. Priority Date: 08/30/2013
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Yang, Angela Yoonjeong, Zhang, Xiaowen, Dahan, Stephane, Nguyen, Chanh, Yuan, Lawrence
• Primary Examiner(s): Song, Daeho D
• Application Number:
  US15/005,915
• Publication Number:
  US 20160140248A1
• Time in Patent Office: 1,338 Days
• Field of Search: 715738
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06F 3/01 Input arrangements or combined input and output arrangements for interaction between user and computer G06F3/16 takes precedence
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods and systems of providing a guided navigation experience are described. According to various embodiments, a first type of use case may be determined for a first use of a website by a user. The first type of use case may be determined amongst a plurality of types of use cases. A first navigation recommendation may be determined based on the determined first type of use case. The first navigation recommendation may comprise a recommendation for the user to navigate to a first content on the website. The first navigation recommendation may be caused to be displayed to the user. In some embodiments, the plurality of types of use cases may comprise at least one of viewing an update of a profile of another user, viewing an event associated with the profile of another user, performing a job search, and participating in or viewing a discussion.

Claims

1. A method comprising:

detecting an action of a first user on a first page of an online service, the online service comprising a website or a mobile application being accessible over a social networking service;

determining a first type of use case for a first use of the online service by the first user, the first type of use case being determined amongst a plurality of types of use cases and based on the detected action of the first user on the first page;

determining, by a machine having a memory and at least one processor, a first navigation recommendation to be displayed on a second page of the online service based on the determined first type of use case, the second page of the online service comprising an indication of a profile update of a second user, wherein the first navigation recommendation comprising a recommendation for the first user to navigate to a third page of the online service, the third page of the online service comprising an indication of a profile update of a third user, wherein the first page, second page, and third page each being distinct from one another, the second page and the third page each comprising content corresponding to the first type of use case, wherein the content corresponding to the first type of use case on the second page of the online service corresponding to a different user than the content corresponding to the first type of use case on the third page of the online service;

causing, by the machine, a first user interface comprising the first navigation recommendation to navigate to the third page comprising the indication of the profile update of the third user to be displayed to the first user on the second page of the online service in response to the action of the first user on the first page; and

causing, by the machine, a second user interface comprising a second navigation recommendation to navigate to a fourth page comprising an indication of a profile update of a fourth user based on the determined first type of use case to be displayed to the first user on the third page of the online service in response to an action of the first user on the second page.

2. The method of claim 1, wherein the plurality of types of use cases comprise at least one of viewing an update of a profile of another user, viewing an event associated with the profile of another user, performing a job search, and participating in or viewing a discussion.

3. The method of claim 1, wherein the first user action comprises a selection by a first user to view an update of a profile of a second user, and the first type of use case comprises viewing an update of a profile of another user.

4. The method of claim 3, wherein the content corresponding to the first type of use case on the second page comprises the update of the profile of the second user, and the content corresponding to the first type of use case on the third page comprises an update of a profile of a third user.

5. The method of claim 1, wherein the second action on the second page is to view the update of the profile of the third user.

6. The method of claim 1, wherein the first navigation recommendation comprises a link to the third page of the online service.

7. The method of claim 1, wherein the method further comprises:

determining a second type of use case for a second use of the online service by the first user, the second type of use case being determined amongst the plurality of types of use cases, and the second type of use case being different from the first type of use case;

determining a third navigation recommendation based on the determined second type of use case, the third navigation recommendation comprising a recommendation for the first user to navigate to a fourth page of the online service; and

causing the third navigation recommendation to be displayed to the first user.

8. The method of claim 1, wherein the determination of the first navigation recommendation is further based on at least one of profile information of the first user, social graph data, and historical behavior data of the first user.

9. The method of claim 1, further comprising:

determining a fourth navigation recommendation based on at least one of profile information of the first user, social graph data, and historical behavior data of the first user, the fourth navigation recommendation comprising a recommendation for the first user to navigate to a fourth page of the online service; and

causing the fourth navigation recommendation to be displayed to the first user.

10. A system comprising:

at least one processor coupled to the memory; and

a non-transitory machine-readable medium embodying a set of instructions that, when executed by the at least one processor, cause the at least one processor to perform operations, the operations comprising;

detecting an action of a first user on a first page of an online service, the online service comprising a website or a mobile application being accessible over a social networking service;

determining a first type of use case for a first use of the online service by the first user, the first type of use case being determined amongst a plurality of types of use cases and based on the detected action of the first user on the first page;

determining a first navigation recommendation to be displayed on a second page of the online service based on the determined first type of use case, the second page of the online service comprising an indication of a profile update of a second user, wherein the first navigation recommendation comprising a recommendation for the first user to navigate to a third page of the online service, the third page of the online service comprising an indication of a profile update of a third user, wherein the first page, second page, and third page each being distinct from one another, the second page and the third page each comprising content corresponding to the first type of use case, wherein the content corresponding to the first type of use case on the second page of the online service corresponding to a different user than the content corresponding to the first type of use case on the third page of the online service;

causing a first user interface comprising the first navigation recommendation to navigate to the third page comprising the indication of the profile update of the third user to be displayed to the first user on the second page of the online service in response to the action of the first user on the first page; and

causing a second user interface comprising a second navigation recommendation to navigate to a fourth page comprising an indication of a profile update of a fourth user based on the determined first type of use case to be displayed to the first user on the third page of the online service in response to an action of the first user on the second page.

11. The system of claim 10, wherein the plurality of types of use cases comprise at least one of viewing an update of a profile of another user, viewing an event associated with the profile of another user, performing a job search, and participating in or viewing a discussion.

12. The system of claim 10, wherein the first user action comprises a selection by a first user to view an update of a profile of a second user, and the first type of use case comprises viewing an update of a profile of another user.

13. The system of claim 12, wherein the content corresponding to the first type of use case on the second page comprises the update of the profile of the second user, and the content corresponding to the first type of use case on the third page comprises an update of a profile of a third user.

14. The system of claim 10, wherein the second action on the second page is to view the update of the profile of the third user.

15. The system of claim 10, wherein the first navigation recommendation comprises a link to the third page of the online service.

16. The system of claim 10, wherein the operations further comprise:

determining a second type of use case for a second use of the online service by the first user, the second type of use case being determined amongst the plurality of types of use cases, and the second type of use case being different from the first type of use case;

determining a third navigation recommendation based on the determined second type of use case, the third navigation recommendation comprising a recommendation for the first user to navigate to a fourth page of the online service; and

causing the third navigation recommendation to be displayed to the first user.

17. The system of claim 10, wherein the determination of the first navigation recommendation is further based on at least one of profile information of the first user, social graph data, and historical behavior data of the first user.

18. A non-transitory machine-readable medium embodying a set of instructions that, when executed by a processor, cause the processor to perform operations, the operations comprising:

detecting an action of a first user on a first page of an online service, the online service comprising a website or a mobile application being accessible over a social networking service;

determining a first type of use case for a first use of the online service by the first user, the first type of use case being determined amongst a plurality of types of use cases and based on the detected action of the first user on the first page;

determining a first navigation recommendation to be displayed on a second page of the online service based on the determined first type of use case, the second page of the online service comprising an indication of a profile update of a second user, wherein the first navigation recommendation comprising a recommendation for the first user to navigate to a third page of the online service, the third page of the online service comprising an indication of a profile update of a third user, wherein the first page, second page, and third page each being distinct from one another, the second page and the third page each comprising content corresponding to the first type of use case, wherein the content corresponding to the first type of use case on the second page of the online service corresponding to a different user than the content corresponding to the first type of use case on the third page of the online service;

causing a first user interface comprising the first navigation recommendation to navigate to the third page comprising the indication of the profile update of the third user to be displayed to the first user on the second page of the online service in response to the action of the first user on the first page; and

causing a second user interface comprising a second navigation recommendation to navigate to a fourth page comprising an indication of a profile update of a fourth user based on the determined first type of use case to be displayed to the first user on the third page of the online service in response to an action of the first user on the second page.