System and method for providing advertising content via mobile device docking station

• US 10,423,967 B2
• Filed: 07/26/2010
• Issued: 09/24/2019
• Est. Priority Date: 07/28/2009
• Status: Active Grant

• Current Assignee: Oohdoo, Inc.
• Original Assignee: Oohdoo, Inc.
• Inventors: Engel, Randy, Collins, Darren W.
• Primary Examiner(s): Retta, Yehdega
• Application Number:
  US12/843,154
• Publication Number:
  US 20110029385A1
• Time in Patent Office: 3,347 Days
• Field of Search: 705 1453, 705 1458, 705 1461, 710 62
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods

Abstract

Certain of the disclosed embodiments present a system and method for providing in-home targeted advertisements to individual consumers. For instance, the disclosed embodiments include an in-home advertising device that enables a user to interact with the in-home advertising device and purchase items with the push of a button. Additionally, in some embodiments, the in-home advertising device may include a built in printer for enabling a user to print an advertised and/or coupon.

Claims

1. An in-home advertising docking station for delivering targeted ads to users, the in-home advertising docking station comprising:

at least one component operable to facilitate an interface for communicating with a plurality of electronic devices, wherein the plurality of electronic devices are operable to communicate over a network;

a transceiver module operable to;

receive a user profile of a user of the electronic device over the network;

receive a calendar entry of the user of the electronic device over the network; and

receive information related to travel habits of the user of the electronic device;

a processing component operable to execute instructions to;

determine a first future location associated with the user profile, the first future location based on travel habits of the user of the electronic device, wherein the travel habits include patterns of travel, pattern frequency, location, duration at location, time of day, and time of year;

determine a second future location associated with the calendar entry, the second future location being a location associated with an event indicated in the calendar entry;

determine one or more routes between the first future location and the second future location;

determine a starting time, at which, the user will commence travel from the first future location to the second future location and a travel time, during which, the user will travel from the first future location to the second future location;

select a plurality of advertisements valid during the travel time and being associated with a location proximate to the one or more routes, wherein the advertisements are communicated over the network prior to the starting time; and

initiate displaying the plurality of advertisements on a display device of the electronic device prior to the starting time, the plurality of advertisements being displayed in order of one or more scores determined by the processor and being displayed to include a consumer identifier, the consumer identifier operable to identify the in-home advertising docking station as being associated with an advertisement that is redeemed with a merchant, the one or more scores being determined in response to the user profile, travel habits, frequency use of an advertisement type, a time of day associated with the calendar entry, merchant data associated with the advertisements, and a proximity of a location associated with each advertisement to the one or more routes; and

a memory component operable to store the received advertisements.

2. The in-home advertising docking station of claim 1, further comprising a printer operable to print at least one advertisement of the advertisements in response to instructions generated by the processing component in response to a user-selection, the at least one advertisement operable to be printed with the consumer identifier in an order corresponding to the one or more scores of the at least one advertisement, wherein the processor is further operable to predict the date on which a consumable utilized by the printer will be exhausted and submit an order for the consumable for delivery prior to the date such consumable is exhausted.

3. The in-home advertising docking station of claim 2, wherein the docking station includes another memory component that stores tracking information on an individual routes of each member of a household on a daily basis.

4. The in-home advertising docking station of claim 1, wherein the docking station includes another memory component that stores destinations for a member of a household in response to tracking locations along an individual route of the member of the household, wherein a location is stored as a destination in response to the member of the household remaining proximate to the location for a predetermined period of time.

5. The in-home advertising docking station of claim 1, wherein the plurality of advertisements are selected in response to a change in a daily routine of a household member.

6. The in-home advertising docking station of claim 1, wherein the plurality of advertisements are selected in response to the frequency at which a location is visited by a household member.

7. The in-home advertising docking station of claim 1, wherein the plurality of advertisements are selected in response to the pattern of historical travel and a day of the week.

8. The in-home advertising docking station of claim 1, wherein a score is generated for each advertisement of the advertisements by the remote server based on a plurality of weighting factors including a user profile of the plurality of user profiles associated with the advertisement, the data associated with the advertisements, the time of day, and the proximity of the location, and wherein the advertisements are displayed based on the score for each of the advertisements.

9. An in-home advertising device for delivering targeted ads to a user, the advertising device comprising:

a device interface to communicatively couple a plurality of electronic mobile devices each associated with a user of a plurality users within proximity of the in-home advertising device;

a transceiver module operable to;

receive a user profile specific to a user of the plurality of users, wherein the user profile of each user of the plurality of users is at least based on predicted geographical locations of the user within a temporal period; and

communicate with a remote device for receiving advertisements, the advertisements selected based on a comparison of one or more user profiles associated with the plurality of users of the plurality of electronic mobile devices, data associated with a plurality of advertisements, and predicted location information for each of the plurality of electronic mobile devices, wherein the plurality of advertisements are provided to the device interface to display the advertisements to the plurality of users immediately upon receipt of the advertisement at the in-home advertising device;

a memory component operable to store the advertisements; and

a processing component operable to execute instructions to perform the following operations for each user of the plurality of users;

determine, based on the user profile of a respective user, a first future location associated with the user profile and a second future location associated with the user profile;

determine one or more routes between the first future location and the second future location;

determine a starting time, at which the respective user will commence travel from the first future location associated with the user profile and the second future location associated with the user profile and a travel time during which the respective user will travel from the first future location to the second future location; and

determine which of the advertisements to display on an electronic mobile device of the respective user based on whether the advertisements will be valid at the one or more locations during the travel time; and

initiate displaying of the determined advertisements on the electronic mobile device of the respective user prior to the starting time determined electronic mobile device;

wherein the processing component determines which of the advertisements to display in response to a time of day, an amount of time that the respective user is predicted to spend at a particular location of the one or more locations, the starting time, and the traveling time based on the user profile of the respective user.

10. The advertising device of claim 9, wherein the processing component is further operable to execute instructions included in compatibility software in response to a directory structure of a particular model of one of the plurality of electronic mobile devices communicatively coupled with the advertising device.

11. The advertising device of claim 9, wherein the advertisements are determined in response to a determined location, the location determined by searching for an address associated with a name on a software application stored on one of the plurality of electronic mobile devices.

12. The advertising device of claim 9, wherein the advertising device initiates displaying of the determined advertisements on the respective determined electronic mobile device only in response to the electronic mobile device being communicatively coupled to the advertising device.

13. The advertising device of claim 9, wherein the predicted location information is determined by logging a historical location and a time stamp associated with the historical location, and the processing component determines which of the advertisements to display in response to the predicted location information and the time stamp.

14. The advertising device of claim 9, wherein a determined advertisement displayed on a first electronic mobile device of a first user within the plurality of electronic mobile devices is determined based on a comparison of at least a user profile of a second user associated with a second electronic mobile device within the plurality of electronic mobile devices, the determined advertisement indicating to the first user that an item associated with the determined advertisement may be of interest to the second user.