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System and method for providing advertising content via mobile device docking station

  • US 10,423,967 B2
  • Filed: 07/26/2010
  • Issued: 09/24/2019
  • Est. Priority Date: 07/28/2009
  • Status: Active Grant
First Claim
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1. An in-home advertising docking station for delivering targeted ads to users, the in-home advertising docking station comprising:

  • at least one component operable to facilitate an interface for communicating with a plurality of electronic devices, wherein the plurality of electronic devices are operable to communicate over a network;

    a transceiver module operable to;

    receive a user profile of a user of the electronic device over the network;

    receive a calendar entry of the user of the electronic device over the network; and

    receive information related to travel habits of the user of the electronic device;

    a processing component operable to execute instructions to;

    determine a first future location associated with the user profile, the first future location based on travel habits of the user of the electronic device, wherein the travel habits include patterns of travel, pattern frequency, location, duration at location, time of day, and time of year;

    determine a second future location associated with the calendar entry, the second future location being a location associated with an event indicated in the calendar entry;

    determine one or more routes between the first future location and the second future location;

    determine a starting time, at which, the user will commence travel from the first future location to the second future location and a travel time, during which, the user will travel from the first future location to the second future location;

    select a plurality of advertisements valid during the travel time and being associated with a location proximate to the one or more routes, wherein the advertisements are communicated over the network prior to the starting time; and

    initiate displaying the plurality of advertisements on a display device of the electronic device prior to the starting time, the plurality of advertisements being displayed in order of one or more scores determined by the processor and being displayed to include a consumer identifier, the consumer identifier operable to identify the in-home advertising docking station as being associated with an advertisement that is redeemed with a merchant, the one or more scores being determined in response to the user profile, travel habits, frequency use of an advertisement type, a time of day associated with the calendar entry, merchant data associated with the advertisements, and a proximity of a location associated with each advertisement to the one or more routes; and

    a memory component operable to store the received advertisements.

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