×

Systems and methods for assignment of sales leads

  • US 10,423,969 B2
  • Filed: 08/30/2013
  • Issued: 09/24/2019
  • Est. Priority Date: 01/16/2003
  • Status: Active Grant
First Claim
Patent Images

1. A computer implemented method that assigns sales leads using an Internet based tool in a network environment based on an agent score and a leads credit balance, the sales leads relating to persons interested in effecting a purchase, the computer implemented method comprising:

  • obtaining, via a data entry input, a lead, the lead including lead information relating to a person interested in effecting a purchase;

    storing, in a memory component, lead information, operating parameters and agent data;

    loading the lead into a lead processing portion comprising a computer processor and coupled to the data entry input and memory;

    comparing, via the lead processing portion, the lead with a set of existing leads stored in the memory component;

    assigning, via the lead processing, a designation to the lead based on the comparison with the set of existing leads, wherein the lead is assigned an “

    A”

    designation if it does not match an existing lead in the memory component and a “

    B”

    designation if it matches an existing lead in the memory component;

    automatically updating lead information stored in the memory component for a B designated lead based on the matching lead information, wherein the matching lead information includes at least a sales agent that previously worked the lead and a reason why the lead did not result in a sale;

    executing, via the lead processing portion, a set of rules to generate an agent score for each agent that is a candidate for assignment of the lead, wherein if the lead is B designated, the score is based at least in part on the sales agent that previously worked the lead, and to assign the lead to a sales agent in conjunction with determining that the sales agent has a leads credit balance above a minimum value, the leads credit balance calculated as a value representing an agent'"'"'s ability to convert a lead to sales and being automatically generated and adjusted by the lead processing portion based on lead information associated with the agent and a running balance of leads that an agent has in inventory; and

    distributing, by the lead processing portion, the lead information over the network environment to a lead distribution processor, so as to be accessible to a plurality of sales agents; and

    the lead information associated with the agent including both (1) leads that an agent has converted to sales, and (2) a number of new leads that the agent has obtained, andthe lead processing portion executing processing such that converted leads are added, by the processing portion, to the lead credit balance and new leads are detracted, by the processing portion, from the lead credit balance.

View all claims
  • 3 Assignments
Timeline View
Assignment View
    ×
    ×